Amazing Fba

In the cutthroat world of e-commerce, maximizing customer engagement is paramount. Yet, with a plethora of marketing channels available, choosing the right one can be daunting. This guide delves into the powerhouses of email and SMS marketing, specifically for Amazon sellers on a budget, helping you decide which weapon best suits your brand's arsenal. [00:00:00] - You Can Set Up Future Sends for Most Impact[00:00:26] - Introducing the 10K Collective Uber Mastermind[00:00:49] - Discussing Email Marketing Segmentation and Flows[00:01:22] - Importance of Email Marketing for Sales[00:02:18] - Dos and Don'ts for Email Design and Content[00:04:20] - Best Times to Send Email Campaigns[00:05:20] - Weekday vs Weekend Email Sending[00:06:39] - Using SMS Marketing in Addition to Email[00:09:00] - Revenue Impact of SMS Marketing Campaigns[00:10:30] - SMS Marketing Cost Considerations[00:11:36] - Shelf Life of SMS Numbers for Marketing[00:13:35] - Re-Engaging Neglected Email Lists[00:15:16] - Setting Up Email and SMS M

E-commerce success on Amazon is fantastic, but it's like renting a storefront. You don't own the customer data, limiting your ability to build brand loyalty and scale beyond the platform. This is where email marketing shines. In this guide, we'll equip you, the savvy Amazon seller, to build a thriving email list and unlock explosive growth for your brand – all with minimal capital. [00:01:19] - Discussing Email Marketing with Expert Nikita[00:02:07] - Email Marketing Relevance for Amazon Sellers[00:03:11] - Getting Customer Data from Amazon Orders[00:04:22] - Using Landing Pages for Email List Building[00:05:09] - Avoiding Amazon's Buy Box Suppression[00:06:07] - Offering Mysterious Discounts for Email Opt-Ins[00:07:21] - Effective Opt-In Rates for Email Capture[00:09:08] - Email Marketing vs List Building Strategies[00:10:01] - Setting Up Website Pop-Ups for Email Capture[00:11:15] - Welcome Email Flow for New Subscribers[00:12:16] - Using Quizzes for Email Capture and Segmentation[00:13:35] - Importance

Online marketing gurus - who should you believe? Hey folks, time for some real talk today. I want to talk about internet marketing gurus. What does that mean? And should you believe what you hear on the internet or from a course or from any internet marketing or business coach? Stay tuned. Hey folks, Michael Veazey from Amazing FBA here. Are online marketing gurus the same as business consultants? Guess what? I'm Michael from Amazing FBA. That means I'm here to give you advice or thoughts or information about internet marketing, particularly selling on Amazon. And that is an interesting one because it brings up this concept of a guru. I get accused of being a guru occasionally by people and I feel if it's an accusation rather than something helpful. A guru passes on "Divine wisdom" My understanding of the word guru is it comes from the Hindu tradition and like other religious traditions there's a tradition of received wisdom that a person who becomes holy enough through meditation, prayer and o

Ecommerce brands face a constant challenge: maximizing return on investment (ROI) for their advertising spend. In 2023-2024, while social, search, and display advertising witnessed impressive returns, the current trend reveals a worrying decline. The knee-jerk reaction might be to throw more money at the problem, but that's a recipe for wasted resources. The key lies in optimizing your approach. This guide dives deep into common mistakes e-commerce brands make and equips you with actionable strategies to improve your ad ROI, even with limited capital. [00:00] - The Importance of Nurturing Existing Customers[01:02] - Introduction to E-Commerce Marketing Issues[01:44] - Overuse of AI and Need for Re-evaluation[03:10] - Lack of Customer Retention Strategies[03:54] - Bad Habits Growing in Good Times[05:11] - Relying on Amazon Data vs. Other Sources[06:08] - Oversaturation on Meta/Facebook Advertising[07:20] - Lack of Holistic Media Mix Approach[07:58] - The Concept of a 'Richer Message'[09:31] - Explaining

Jennifer Sutton, CEO of Bright Marketing, a results-oriented agency for growth-stage companies, knows the challenges e-commerce brands face. With 30 years of experience in agency marketing, creative development, and consumer insights, Jennifer has witnessed the evolution of media consumption – but the core principles of marketing haven't changed. [00:00] - Lack of Thinking in Business[00:50] - Introduction to Jennifer Sutton[01:32] - Jennifer's Background and Bright Marketing[02:21] - What is a Full Service Ad Agency?[03:55] - Lack of Thinking in Marketing[05:17] - The Role of Ad Agencies[06:18] - Smaller Businesses Bringing Marketing In-House[07:56] - No Formula for Media Buying[09:07] - Lack of Data-Driven Decision Making[09:29] - Defining Media Planning and Buying[11:18] - Understanding Media Buckets and Data[12:29] - Summarizing Brand, Marketing, and Media[13:31] - Clients Thinking They Have an Advertising Problem[15:43] - Selling Benefits Over Features"[17:19] - Defining Your Core Message and Value Pr

Intro Let's talk about rhythm, shall we? In your life. Now my background is a musician, and so I naturally think of rhythm. When I was teaching people and still conducting choirs evenings and weekends, I'm always banging on about rhythm. And what does that mean? Well, it's really about having a shape to time, if you will. And that is something that's very, very important for productivity in life and in business. So today, now that I'm surrounded by a beautiful garden here and talking about seasons and seasonality is very much on my mind. Let's discuss rhythm and how that affects your use of time as an organic way of using and managing your time. Stay tuned. Seasonality in Nature and E-commerce Hi, this is Michael Veazey, and today I'm coming to you from our lovely garden. I think it's lovely anyway in Hertfordshire. So about a year ago, in May 2023, I was sent up by my wife to go find ourselves somewhere more peaceful to live. We were in a flat in London, a bit noisy, very urban, not really relaxi

Hey folks, I have some bad news that I think Amazon third-party sellers need to know based on Amazon's recent earnings call. Stay tuned.  3 insights for Amazon sellers from Amazon's recent earnings call So there are three facts in the recent earnings call, which I thought are a little bit scary for Amazon third-party sellers, and we need to join up the dots and think this through as Amazon sellers. Here they are:  1. Amazon's profits are up - largely due to third-party sellers paying more for ads! Number one profits on advertising up a metric ton, which means more expensive sales for us. So Amazon should say thank you to the third-party sellers. And of course, we all know this from experience, but it is a fact, and it's clear that Amazon is, as it has been, continuing to prioritize using advertising as the main way of making not so much revenue as profit from its third-party marketplace and indeed the entire marketplace. That's the first one. 2. Investment in FBA is down - bad news for third

Welcome to another episode! Today, we're diving into the complexities of Amazon FBA and US sales tax compliance with Jared Smithson of RJM Tax Exemption. Jared's team specializes in helping American, UK, and other international businesses navigate the ever-changing landscape of US sales tax. With over 5,000 businesses under their belt, they're the perfect guide to ensure your e-commerce brand scales smoothly without unnecessary tax burdens. [00:00:00] - "Need to File Sales Tax Returns"[00:04:55] - "Necessity of Paying Sales Tax"[00:06:04] - "Penalties for Not Paying Sales Tax"[00:13:10] - "Nexus for Non-Marketplace Platforms"[00:15:16] - "Using Resale Certificates with Wholesalers"[00:16:55] - "Corporate Structures and Sales Tax"[00:18:49] - "Mistakes by Established Sellers"[00:22:12] - "Acquiring a Business with Tax Liabilities"[00:23:33] - "Sales Tax for Non-Marketplace Platforms"[00:27:13] - "Managing Sales Tax for New Platforms"[00:30:08] - "Need to File Sales Tax Returns"[00:31:45] - "Special Offer fo

Why Brand Registry Needs Chinese Trademarks E-commerce brands thrive on Amazon's vast marketplace. But for true growth, brand protection is essential. This is where Amazon Brand Registry excels, offering powerful tools to combat counterfeits. However, these benefits are limited by geographical reach. To unlock Brand Registry's full potential and dominate the Chinese market, registering your trademark in China is crucial. [00:14] - Introduction and overview[00:58] - Conversation with Anita Ma begins[02:01] - Trademarks in different countries[03:17] - Filing trademarks internationally with WIPO[m05:37] - Enforcing trademarks on Amazon[09:55] - Renewing and maintaining trademarks[13:41] - Trademarking in China[19:00] - Importance of trademarking in China[24:25] - Timing of filing in China[26:24] - Filing trademarks in India Territorial Rights: Understanding Trademark Protection Unlike the U.S., China operates on a "first-to-file" system. This means whoever files a trademark first owns the rights, reg

Building a successful brand on Amazon requires strategic planning. Trademark registration is a crucial step, but the process can seem daunting. This guide breaks down everything you need to know into easy-to-understand steps. [00:00] - You really need to know what you're going to sell[00:56] - Introduction of guest Anita Ma and topic of trademarks[01:21] - Explanation of what a registered trademark agent is[02:12] - Anita's background and founding of Trademark Angel[02:50] - Defining what a trademark is[04:13] - Why trademarks exist and legal protection they provide[05:51] - Benefits of having a registered trademark[07:03] - Importance of trademarks for e-commerce and online sellers[08:16] - Distinction between having a trademark and registering one What is a Trademark and Why Do They Matter for Amazon Sellers? A trademark is a symbol, word, or phrase that identifies the source of a product or service. It acts like a lighthouse, guiding customers to your brand and distinguishing you from competitors.

The Roman Empire was famous for being the greatest empire in the ancient world. It lasted hundreds of years. It controlled the then known world, which was around Southern Europe and the Mediterranean, but it's 410 AD, the barbarians sack Rome. What happened? And how can we learn from this as e commerce operators? Stay tuned. Protect your Empire! Hey folks, Michael Veazey here from Amazing FBA. I want to talk about this under appreciated topic. Everyone's obsessed with growth, and of course they should, and the empire building. But once you've got something valuable and desirable, then of course, you're going to get people attacking it in some form or degrading it. And one of the things that a more mature entrepreneur will do when they move from pure startup phase, where you just growth, growth, growth, revenue, revenue, revenue is to understand that you've got something valuable, and now you need to protect it. So that's why we're going to talk about it today. Success invites Attack You

E-commerce offers a thrilling path to entrepreneurship, but scaling your brand often requires an influx of capital. This guide delves into securing e-commerce startup funding, specifically tailored for Amazon FBA sellers. Here, we'll explore financing options, common pitfalls to avoid, and strategies for maximizing success with minimal capital. 00:57 Introduction01:54 Discussing Financing Options for E-commerce Businesses02:37 How Lenders Assess E-commerce Businesses for Lending04:07 Invoice Finance and Trade Finance Explained06:02 Understanding Working Capital Needs08:09 Importance of Having a Plan for Using Financing09:26 Common Pitfalls for Amazon Sellers with Financing10:33 Red Flags for When Not to Take External Funding13:01 Minimum Requirements Lenders Look For15:18 Impact of Rising Interest Rates on Financing Viability19:02 Assessing Affordability of Financing21:04 Advice for Hesitant Amazon Sellers on Exploring Financing23:11 How to Get in Touch with Jamie Bridgeson24:59 Final Thoughts and Closing

E-commerce businesses offer incredible opportunities for growth and scalability. However, many brand owners struggle to secure the capital they need to take their ventures to the next level. This is where exploring e-commerce funding options becomes crucial. In this comprehensive guide, we'll delve into the world of financing for e-commerce businesses, helping you navigate various funding options and choose the best fit for your brand. We'll also hear expert insights from Jamie Bridson, Co-founder and Director of Aston Commercial Finance Ltd., a specialist commercial finance broker dedicated to simplifying lending for businesses. 00:00 Intro00:16 Welcome to the 10K Collective Podcast01:00 Introduction of Guest: Jamie Bridson01:40 What is a Commercial Finance Broker?02:44 How Jamie Got into Commercial Finance03:55 Challenges E-commerce Business Owners Face with Finance06:03 Types of Credit: Revolving Credit07:03 Types of Credit: Secured and Unsecured Loans08:02 Explanation of Second Charges10:15 Differen

Is Tesla going bankrupt? More importantly - is your ecommerce business? Tesla isn't the Point Sorry for the enigmatic start. I've just got to get your attention somehow. I'm trying to educate you, but I sneakily got to make it entertaining, I guess. So I was just going through my LinkedIn feed earlier and up pops an analyst talking about Tesla. And what struck me wasn't the fact that he thought Tesla could go bankrupt, that it is "the most overvalued stock in history" and that its business model is broken. Although if you invest in Tesla, those are important things, that's not the point of today's post. By the way, just to disclose, I am an investor in Tesla currently, but I may not be soon. I may choose to divest. Now I am not giving you any stock investing advice. God only knows that is not something I'm qualified in or experienced enough to give any advice to anyone about. So that's not what I'm doing. Do your own homework on Tesla. But the point is this I haven't done enough homework. I d

Congratulations! You've built a thriving e-commerce brand. But have you considered the next crucial step: wealth management? While achieving explosive business growth is commendable, it's equally important to ensure the resources you've diligently built translate into a fulfilling lifestyle. This guide delves into expert wealth management and investment strategies specifically tailored for e-commerce entrepreneurs seeking to scale their wealth alongside their brands. [00:00:00] Intro: Michael Veazey discusses the challenges faced by business owners in managing their finances. [00:00:21] Intro: Michael introduces the topic of preserving wealth and introduces Henry Okosi from Fortress Wealth Management. [00:01:27] Discussion: Michael and Henry discuss the importance of preserving wealth for SME business owners. [00:02:05] Henry introduces himself and discusses his background in financial planning. [00:02:42] Michael and Henry discuss why wealth management is important for small business owners. [00:03:45] Mich

For e-commerce brand owners looking to scale their businesses with minimal capital, hiring virtual assistants (VAs) can be a game-changer. However, making the wrong hire can lead to lost time, money, and productivity. In this comprehensive guide, we'll explore common virtual assistant hiring mistakes and provide actionable tips to help you navigate the process seamlessly. 00:00:43 - Introduction to FreeUp00:01:41 - FreeUp Services00:02:32 - Hiring the Right Freelancers00:06:20 - Effective Communication and Expectations00:08:16 - Structured Approach to Hiring00:09:52 - Creating a Scope of Work00:12:09 - Vetting Freelancers with Test Projects00:14:23 - Tailoring the Interview Process Define Your Needs and Create a Solid Scope of Work Before you even begin the recruitment process, it's crucial to define your needs and create a detailed scope of work. Start by grabbing a pen and paper, and list out all the menial tasks you can hand off to a VA. When you see these tasks in writing, you'll realize which on

Is uk e-commerce market growing? John Lewis and Brick and Mortar stores  The state of retail and e-commerce in the UK in 2024 Hey folks, Michael from Amazing FBA. I've just been shopping in my new city, Welwyn Garden City at John Lewis, which used to be the company store here until the 1960s. And even now it's pretty dominant. And I want to talk about my new set of shoes and reflect on the state of retail and e-commerce. As part of my wanderings around Europe, London and the UK, I often like to reflect on retail experiences. I don't personally like shopping by the way. I prefer e-commerce because I can just buy whatever I want and get out. But when I go shoot shopping because of very, very awkward feet, I need to interact with a physical shop. Now, John Lewis. Let's talk about John Lewis for a second. John Lewis is a brand, it's a retail brand rather than a brand that makes things, although they do have their own lines, private label lines of things. We also have an interesting secondhand relation

Thinking about selling your e-commerce brand? You're not alone. The market for established online businesses is booming, and Flippa, the world's leading platform for buying and selling online businesses, can help you navigate the process. In this post, we'll explore key factors to consider when evaluating your brand's sellability and provide valuable insights from Benny Gould, Flippa's global head of advisory. [00:02:32] Determining Business Valuation: Assets, Financials, IP.[00:04:40] Understanding Due Diligence in M&A.[00:05:59] Timing and Market for Selling.[00:06:25] Partnerships and Long-Term Acquisitions.[00:06:37] Typical Deal Structures: Cash, Deferred Payments.[00:07:06] Buyer Experience Influences Deal Structure.[00:15:40] Look at Revenue North of 250,000.[00:20:18] E-commerce Success Post-COVID Depends on Audience Targeting.[00:22:40] Impact on Sellers' Lives Drives Flippa's Mission.[00:23:48] Handbook Educates Small to Medium Business Owners.[00:25:19] Insights from Flippa Provide Valuable Pers

The ecommerce market is constantly evolving, and 2024 is no exception. While giants like Amazon might seem to dominate the landscape, there's still incredible opportunity for established brands to scale and thrive. In this post, we'll explore how to leverage the power of mergers and acquisitions (M&A) to fuel your ecommerce growth, even with limited. [00:00:00] - Benny Gould Mentions Flippa Does Around 12,000 Deals Per Year For Online Businesses.[00:01:12] - Michael Asks Where Benny Is Coming From (Amsterdam).[00:01:57] - Discussion About Flippa Having A Global Reach And Being Distributed Across Different Locations.[00:02:09] - Michael Asks About Flippa's History And Reputation For Smaller Deals In The Past.[00:03:22] - Benny Mentions Flippa Currently Has Over 122 Businesses For Sale Valued Over $1 Million.[00:04:21] - Michael Asks About The Landscape Of Selling Amazon Businesses In 2024 And The Role Of Aggregators.[00:07:09] - Discussion About The Overview Of The E-commerce Business Market In 2024.[00:10:

Are you ready to break through plateaus and achieve explosive growth on Amazon? This guide unveils the 8D Framework, a data-driven strategy designed specifically for established e-commerce brands with Product-Market Fit (PMF). Learn how to optimize every aspect of your Amazon presence for maximum impact, leading to a potential 2X growth in just 12 weeks. Time Stamps [00:00:00] - Discussion about profit margins and pricing strategies for Amazon sellers.[00:07:55] - Explanation of the importance of product positioning and brand consistency across platforms.[00:15:18] - Introduction of the fourth dimension of the 8D framework: product positioning and brand building.[00:21:40] - Discussion of the fifth dimension: customer experience optimization for different devices and languages.[00:28:11] - Explanation of the sixth dimension: tech stack and utilizing AI tools like ChatGPT.[00:30:40] - Details on the seventh dimension: logistics and supply chain management, including Amazon's Seller Fulfilled Prime progra