Natural Born Coaches

In nearly a thousand episodes of Natural Born Coaches, a topic like this has never been tackled! Today, Marc is joined by Bryce Hoffman, the founder of Red Team Thinking and a former business journalist who has spent decades looking inside the world's most successful organizations, as he dives into the concept of Red Teaming, a methodology originally developed by military and intelligence agencies to stress-test strategies and navigate extreme uncertainty. In a world that feels increasingly volatile, complex, and disrupted by AI, the old way of doing things isn't just a choice; it's a liability. Bryce breaks down how coaches can use these tools to help leaders challenge their own assumptions, identify unseen threats, and surface missed opportunities that others are walking right past, plus much more. Bryce is hosting a Red Team Coaching Bootcamp next Monday, April 27th at 12 PM EST. Listeners will learn foundational tools like Think-Write-Share and the Six Strategic Questions to help clients navigate complexi

Marc has been putting pen to paper for over 20 years, and it isn't just for "keeping a diary." In this solo episode, he breaks it all down and reveals his personal journaling process and what has sparked some of his biggest business breakthroughs. It's time to clear the mental clutter and actually track your daily wins! If you want to see how much you've really grown since starting your coaching business, grab a pen, open your journal and just get started. What You'll Hear In This Episode: The power of putting pen to paper and why Marc follows the Robin Sharma philosophy of journaling. Tips for free-flow idea generation and the business breakthroughs you can achieve by doing this. A look at why Marc transitioned from standard gratitude lists to recording daily wins to better track professional momentum. Some of the ways in which journaling reveals patterns in bad habits and provides clarity for tough business choices. Why revisiting old journals is the only way to see how far you've actually travell

You've probably noticed that the digital landscape is flooded with AI-generated content right now, leaving a massive gap for coaches who can provide real-world expertise and a unique point of view. A coaching book can easily get lost in a sea of sameness without a distinct human element, and special guest Sean Mabry is here to show how building a psychological moat around your brand can set you apart from the rest!  If you've been waiting for the "perfect" moment to start the book writing process, this episode will stop that half-finished manuscript from gathering dust. Sean gives a clear path to finally get those words out of your head and onto the page so you can finish your first draft quickly!  Register for the Live Workshop If you want to stop overthinking and finally get your book done, join Sean for his upcoming live workshop: How to Write Your Complete First Draft in 90 Days. The details are below - see you there!  When: Wednesday, April 15th at 2:00 PM ET Where: https://www.naturalborncoaches.co

What if the very tools designed to save you time are actually costing you your authority? In a world where answer engines are rapidly replacing traditional search, how do you ensure your human voice doesn't get lost in the machine-generated noise? In this episode, leadership mindset and business strategist Beverly JoLynn joins Marc to discuss the critical balance of staying human in the age of AI. From her early days as an early adopter of automation to her current mission of protecting the human presence advantage, Beverly shares how coaches can use AI as a high-powered research and accountability partner without surrendering their unique personality or creative sovereignty, and so much more. What You'll Hear In This Episode: The evolution from SEO to AEO and why coaches need to focus on optimizing for answer engines right now. The hidden dangers of passing your authority and creative sovereignty over to a machine instead of using it as a directed tool. Beverly's advice on how to preserve your unique h

Ever felt like you're waiting for the "perfect" moment to launch your podcast, only to watch months (or years) slip by? Today, Matt Mawhinney of PodAssist steps out from behind the scenes to reveal how he launched his own show in less than a week, and gives his expert podcast tips and strategies from over a decade in the podcast trenches. If you're tired of the imposter syndrome and the "podfade" trap, Matt is breaking down the exact sustainable systems he uses to build authority, ditch the need for a million-dollar studio, and finally get your message out to the world. It's time to stop performing for others…start walking the walk! What You'll Hear In This Episode: How Matt went from "never in a million years" wanting to host a show to having his podcast live on all platforms in less than a week. Why waiting for the "perfect" setup, or re-listening to your own episodes, is the fastest way to kill your podcasting momentum. The staggering statistics on how many podcasts quit within the first 8 episodes a

Ever felt like a chicken with its head cut off, jumping from one task to another? Today, Marc is sharing a productivity hack that has been a game-changer for his business over the years: batching.  If you're ready to stop being reactive and start working with intention, he's breaking down the exact systems he uses to protect his headspace and finally get the right things done! What You'll Hear In This Episode: The "23-minute Rule" and why task-switching is killing your productivity. The specific system Marc used to record over 350 podcast episodes in a single year! How he protects his Mondays and Fridays to ensure his content never feels shoehorned in. Marc's end-of-day strategy for handling emails and messages without getting knocked off course. A tool he uses to brick his phone and keep pesky apps from sucking away his attention. The low-tech blue box alternative to using your phone as a timer. Homework for you, and Marc's ruthless audit to help you see what you should stop doing entirely. LINKS BR

Ross Alcorn is the founder of Itinerary Boss and helps business owners optimize their everyday spending to earn points and miles that translate into luxury travel for free. He's built a successful coaching business in a unique niche and shares his approach in this episode!  What You'll Hear In This Episode:  -       How Ross' love of travel started young, organizing group trips to Europe and snowboarding destinations for friends in his 20s, learning the logistics and credit card points game along the way.  -       How Ross learned the ins and outs of hotel loyalty programs and airline miles firsthand, which became the foundation of his expertise.  -       Ross breaks down the competition in his space: travel agents and concierge booking services, while he focuses on the higher-level strategy of optimizing business spend to maximize points, cash flow, and even tax deductions.  -       The strategy that Ross used to build his business quickly: leveraging his sales background, hiring a VA early, launching a

In this episode of Natural Born Coaches, Marc interviews Ian Gatzky, the founder of Implement AI, to discuss how AI helps coaches improve client engagement and completion rates in their programs.   What You'll Hear In This Episode: -       The brutal truth about course completion: Only 4% of people who purchase an online course actually finish it … a staggering problem that affects client results, testimonials, and your business growth. -       What companion GPTs actually are: Custom AI models trained on your coaching content that guide clients through doing the work in your programs … -       Real business impact: How one of Ian's clients condensed her 12-week program down to 8 weeks using companion GPTs, allowing her to run 6 cohorts per year instead of 4 - adding $60K in annual revenue. -       What AI should NOT be doing: Ian draws a clear line - don't give AI decision-making power for things like pricing, discounts, or critical business decisions. That's not what these tools are for. -       The

In this episode of Natural Born Coaches, Marc discusses strategies for growing email lists in 2026 … ones that don't cost a penny! What You'll Hear In This Episode: -       Why email lists trump social media … -       An important tip if you're participating in online summits! -       How to turn your community into paying clients. -       An underutilized tactic to get unexpected people into your world … -       The alternative to producing AI slop and boring content! LINKS Book a no-obligation 1:1 strategy call with Marc for your coaching business: http://www.chatwithmarcm.com    If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here! http://www.nbcprogram.com Join The Coaching Jungle Facebook Group! http://www.thecoachingjungle.com   Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients! http://www.myjunglevip.com  

In this episode of the podcast, Marc shows how to push past resistance to increase your coaching fees and teaches a simple exercise to make it easier to sell your offers at higher amounts! What You'll Hear In This Episode: -       The undercharging epidemic: Why the majority of coaches are charging too little … -       Coaches and money guilt: How some coaches shame others for wanting to earn well, and treat profitable pricing as "greedy" -       The real value of coaching: From saving marriages to extending lives through health coaching, you're not selling air! -       Finding your pricing ceiling: Charge as much as you can until it feels off, but don't let fear set the limit too early -       Only sell what you love (it's easier that way!) -       The big psychological shift that happens when someone actually pays you more … LINKS Book a no-obligation 1:1 strategy call with Marc for your coaching business: http://www.chatwithmarcm.com   If you'd like more coaching clients without sending cold

In this episode, Marc shares four acronyms and the lessons that coaches can take from them! What You'll Hear In This Episode: -       Why showing up on time for scheduled calls separates professional coaches from amateurs. -       The dangers of keeping Zoom open and multitasking while waiting for late arrivals. -       Why the trust deficit is worse now than 5 or 10 years ago and what it means for your marketing. -       The island vs. ocean metaphor - Why building an online community is more effective than relying solely on your social media profile. -       How making consistent offers increases your chances of sales! d For links mentioned in this episode, go to www.naturalborncoaches.com/episodes    *    

Marc shares five recommended books that he read in 2025, and the big takeaways from them!   What You'll Hear In This Episode: -       Why waiting for inspiration is killing your coaching business - and what to do instead according to legendary music producer Rick Rubin. -       The Matthew McConaughey strategy: How cutting two major priorities helped him go from B-level performance in everything to A-level success (and why you're probably doing too much) -       Why Ray Kroc didn't achieve massive success until age 52 - and what that means if you think you're "too late" to the game! -       The video game approach to building your coaching business - gamification tactics that actually work, from Nerd Fitness founder Steve Kamb … -       "Be judged or be ignored" - why haters and trolls might actually be a sign you're doing something right. -       Marc's #1 book recommendation of all time came from a random Facebook post … and it's one you've probably never heard of! -       Why reading books from c

Marc shares the strategy he uses to deal with cold outreach in his inbox, which will save you hundreds of hours every year!  What You'll Hear In This Episode: -      The main types of cold emails/messages that you get, and Marc's proven system for handling them.  -       Why engaging with vague small-talkers can haunt your inbox forever … -       How to flip cold pitches into revenue instead of just deleting them! -       Learning to identify low-value emails that don't deserve replies.     The annoying trend that salespeople are currently doing, and why Marc doesn't reply to those people.     Avoiding "time vampires" who will drain your energy.     A powerful three-step homework assignment to do after this episode!     LINKS Book a no-obligation 1:1 strategy call with Marc for your coaching business: http://www.chatwithmarcm.com  If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here! http:/

In this episode of Natural Born Coaches, Marc talks about the dangers of telling yourself negative and limiting stories - and gives his advice for how to identify and change the habit so you can get better results!  What You'll Hear In This Episode: The danger of accepting defeat before you begin - How one coach wrote off 2026 entirely after losing a single client, and why that's a self-sabotaging mindset. Words create reality - Zig Ziglar's "alarm clock" vs. "opportunity clock" concept and why the language you use matters more than you think. "I'll give it a try" is a red flag - Why weak, tentative language like "we'll see how it goes" virtually guarantees failure before you start. The rubber band technique - A method to break negative self-talk patterns by physically snapping yourself out of it. Behind the camera to in front of it - How Marc's brother Matt transformed his "I'm a behind-the-scenes guy" story and launched a podcast in just 6 days! Sales myths destroyed - Why "nobody buys in _____/month"

Kirsten Graham, co-founder of Six Figure Business Coaching, talks about the importance of understanding your business numbers and preparing for tax season, and shares an affordable way to keep your books in good shape! What You'll Hear In This Episode: -       Why most entrepreneurs hate bookkeeping, and why you shouldn't force yourself to do work that drains your energy when you could focus on serving clients and growing your business.  -       The $6/hour solution for professional bookkeeping: How to hire QuickBooks-certified bookkeepers with accounting degrees and minimum 3 years of experience at a fraction of typical costs.  -       How to safely give bookkeeping VAs access to financial software without exposing your full bank account numbers or compromising security.  -       Win-win-win philosophy: How outsourcing creates positive impact for your business, supports hardworking professionals overseas, and builds long-term relationships based on trust.  -       When to outsource vs. DIY your bookke

In this episode of Natural Born Coaches, Marc interviews Stefan Ciancio, co-founder of WebinarKit, to discuss AI-powered webinars and their impact on online businesses. They talk about  the evolution of webinar marketing, including the use of AI for narrating and building webinars, and the importance of building trust with audiences through multiple touchpoints!

This episode of Natural Born Coaches focuses on group coaching programs, with David Barnett sharing how to optimize yours, with lots of real world advice and examples!       What You'll Hear In This Episode: -Why David requires his clients to complete his online training before joining his group coaching program, which helps level the playing field and save time and energy. -How to establish different membership tiers for your program, and what they should have … -David's experience with individuals who have been lured into expensive courses promising quick wealth through business acquisitions, only to realize the challenges involved. -The allure and pitfalls of online business courses promising quick success with minimal investment. -The challenges of content piracy, with David sharing a story about his course materials being illegally distributed at significantly reduced prices, without his permission and how he handled that.

In this episode of Natural Born Coaches, Marc talks about the importance of playing the long game and practicing patience in the online coaching space! What You'll Hear In This Episode: -       How easy it is to fall into unrealistic expectations online, with an example from one of Marc's clients. -       Changes that Marc made with his coaching programs to attract long-term thinkers and discourage "get-rich-quick" types (plus to get better results for those he works with!) -       The importance of rewarding yourself for milestones that you hit … -       How to use small, everyday events to practice and improve your patience. -       A special holiday offer that Marc is running until December 31st!  

Lewis Vandervalk stops by the podcast to share his expertise around SEO strategy for coaches! What You'll Hear In This Episode: -Why answering client questions remains the core principle of search engine optimization, regardless of whether people find you through Google, ChatGPT, or other AI platforms. -The truth about backlinks and SEO gaming: why purchasing cheap backlinks can destroy your search rankings overnight and what Google updates mean for long-term website visibility. -How to repurpose one piece of content across blogs, podcasts, Instagram, Facebook, and LinkedIn to maximize your SEO impact. -Lewis answers the question: "Should you display pricing on your website?" -Why ugly websites with clear calls-to-action often outperform beautifully designed sites that confuse visitors. -The email-to-blog content hack: why every email you send to your list should also be published as a blog post to keep your website active and improve search rankings.

Todd Hartley is the founder of WireBuzz and the author of "Accelerating Yes!", and in this episode he shares the lessons about lead generation that he's learned from many successful years in online business, including working with Tony Robbins! What You'll Hear In This Episode: - How to built a predictable lead generation system in just 3 steps … - The $50M to $150M revenue jump in just 60 days (including a real case study of how Wirebuzz identified low-hanging fruit and tripled a company's revenue in just two months) - Why your coaching offer isn't converting (and how to fix it). - The $5,000 to $50,000 offer exercise - a simple framework to dramatically increase the perceived value of your coaching packages without necessarily adding more work. - From rejection to landing on Tony Robbins' stage: the 4-year persistence story, and how multiple rejections led to speaking opportunities and $200M in client success stories! - Why coaching isn't dying (despite what the na