Your Ad Here By Slow Burn Branding

http://www.slowburnbranding.com So much small business advertising makes the same mistake: they make the ads all about themselves. There's a much more important person in the advertising equation, and it's a more obvious person thatn most people realize...

http://www.slowburnbranding.com QR codes are popping up everywhere. And, like with many shiny new objects, it's being mistaken for a message rather than  bebing recognized merelyt as a device. A QR code is nothing more than a direct response mehcanism--which means that any advertisement using a QR code is still subject to standard direct response advertising tactics. Making a QR code work as hard as it can requires revisiting some very fundamental DR basics.

http://www.slowburnbranding.com Yes, you've seen it: somebody who's just discovered the font menu and gone wild in their print ads. Here's why you don't want to use a million fonts and how doing so could make your ads crash and burn.

http://www.slowburnbranding.com Once upon a time, it was said that at its core, good advertising is good storytelling. Here's why so many advertisers can cash in when they know how to sell with a tell...

Advertising not working? Maybe you've got that call to action thing all wrong. By putting your call to action in the wrong place, you could be sabotaging your advertising. Blaine Parker & Honey Parker of Slow Burn Branding talk about one of those little things that can make such a huge difference.