Advertising Specialty Institute

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 233:29:29
  • Mais informações

Informações:

Sinopse

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

Episódios

  • Promo Insiders: How to Build an Authentic Brand with Atlanta Hawks CMO Melissa Proctor

    03/12/2025 Duração: 06min

    Proctor, the keynote speaker at ASI Orlando in January, offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.

  • Branding Together: Previewing the 2026 Sustainable Merch Summit

    02/12/2025 Duração: 52min

    Jay Busselle and Jeff Solomon of Branded Merch Network visit the show to look back on the inaugural summit and share a sneak peek of what’s planned for next year.

  • International Trade Negotiations, Supply Chain Destruction and the Legality of Trump's Tariffs

    20/11/2025 Duração: 13min

    In this episode of Promo Insiders, international trade and policy expert Babak Hafezi discusses modern supply chain challenges, the recent Supreme Court case on tariffs and what the future of trade could mean for promo.

  • Branding Together: Unboxing the Power of Custom Packaging

    18/11/2025 Duração: 45min

    Lauren Davis and Sean Doherty of Box Genie explain the emotional impact of a well-designed unboxing experience and explore some current trends in packaging.

  • Promo Insiders: Lessons From Starbucks, Taylor Swift & Other Viral Merch Moments

    13/11/2025 Duração: 24min

    In this episode of Promo Insiders, ASI Media editors break down some of their favorite “merch in the wild” stories of the past few weeks.

  • Convergence Corner: Harnessing Creativity & Finding Repeat Customers with Jeff Grippando

    06/11/2025 Duração: 17min

    The president of GBS BrandConnect traces his career from print beginnings to full-service present.

  • Promo Insiders: The Next 5 Years of Tech from the ASI Power Summit

    06/11/2025 Duração: 15min

    Tech futurist Sam Maule discusses the key takeaways from his Power Summit session on what to expect from now through 2030 in the areas of tech, AI and automation.

  • Branding Together: Reflections on M&A Activity With Rusty Pepper

    03/11/2025 Duração: 18min

    Rusty Pepper, head of global markets and partnerships at Taylor Corp., discusses mergers and acquisitions in an episode recorded at PRINTING United Expo in Orlando.

  • Promo Insiders: Reflections from PRINTING United Expo 2025

    29/10/2025 Duração: 22min

    ASI Media editors Theresa Hegel and Brendan Menapace discuss some of the biggest trends and takeaways from this year’s show, held Oct. 22 to 24 in Orlando.

  • Promo Insiders: AI, Tariffs and Highlights from the ASI Power Summit

    23/10/2025 Duração: 20min

    ASI Media’s editors offer up their biggest takeaways from the conference that brings together leaders in the promo industry.

  • Convergence Corner: Premier Press's Laura Mazy & Geoff Brown Talk Kitting Creativity & USPS Woes

    16/10/2025 Duração: 11min

    Premier Press transformed from print provider to full-service firm with the addition of promotional products.

  • Promo Insiders: Seasonal Sweets & Q4 Sales Tips

    16/10/2025 Duração: 26min

    In this episode, ASI Media editors Theresa Hegel, Sara Lavenduski, Tara Lerman and Hannah Rosenberger sample fall goodies and break down some tips for promo pros this gifting season.

  • Jeremy Picker Shares His Secrets to Creative Merch Design

    09/10/2025 Duração: 01h17min

    In this episode of Branding Together, the CEO and creative director of AMB3R, talks about how he got his start in the apparel and promo industries, and where he draws inspiration for his projects.

  • Promo Insiders: Economist Mary Kelly on Tariffs and Geopolitical Concerns

    02/10/2025 Duração: 09min

    Dr. Kelly will return to the ASI Power Summit in October to discuss the state of the economy after a tumultuous 2025.

  • Convergence Corner: Online Stores & Managing Inventory with Jennifer Lowry

    30/09/2025 Duração: 12min

    The senior account executive from Digital Marketing and Print Solutions traces her company's growth from catering to the restaurant industry to managing e-commerce for financial institutions.

  • Branding Together: The Latest Trends in Print & Promo

    26/09/2025 Duração: 08min

    In this mini-episode, co-hosts Theresa Hegel and Cassie Green chat about some of the biggest trends they’re seeing in the industry right now.

  • ASI Power Summit Keynote Preview: Tim Andrews & Sophia the Robot

    25/09/2025 Duração: 11min

    ASI CEO Tim Andrews in candid conversation with Sophia, the world’s most famous humanoid robot, previewing her keynote at the ASI Power Summit 2025, Oct. 12–14 in Scottsdale, AZ. Watch the conversation on AI’s promise, peril and future role in business. Learn more: https://members.asicentral.com/events/asi-power-summit/

  • ‘Supply Chains Run the World’ & Other Expert Insights From Simon Croom

    25/09/2025 Duração: 20min

    In this episode of Promo Insiders, Simon Croom, a speaker at the upcoming ASI Power Summit, discusses how to build agile supply chains, navigate tariffs and cost challenges and why sustainability can’t be an afterthought.

  • Branding Together: Cutter & Buck’s Joel Freet Shares Journey From Intern to CEO

    23/09/2025 Duração: 01h01min

    Freet also discusses print on demand in retail and promo, the role of AI in operation, supply chain challenges and his company’s commitment to sustainability.

  • Convergence Corner: Fostering Growth Through Print & Promo with Dean Manzetti

    18/09/2025 Duração: 18min

    CDP vice president Dean Manzetti explains how he incorporated promo into his print business over the years, and remembers one case study that created customer engagement that yielded enormous growth for his customer.

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