Dieser Band führt an die Geburtsstunde des abendländischen Denkens heran. Der Autor erläutert dabei die zentralen Texte und ermöglicht ein besseres Verständnis der ersten...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22...

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way...

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the...

Nesta emocionante sequência de A guerra dos tronos, George R. R. Martin cria uma obra incomparável. A fúria dos reis nos transporta para um mundo de festas e vinganças,...

A MK Music e a Editora Vida lançam através de parceria inédita no Brasil a BÍBLIA FALADA - A MENSAGEM. Best seller em todo mundo no formato impresso - por apresentar linguagem...

A MK Music e a Editora Vida lançam através de parceria inédita no Brasil a BÍBLIA FALADA - A MENSAGEM. Best seller em todo mundo no formato impresso - por apresentar linguagem...

Audiolivro narra a vida surpreendente do cantor sertanejo, revelando um artista multifacetado e passando em revista episódios marcantes da música brasileira Conhecido como um...