NBDA: Bicycle Retail Radio

Send us a textThis episode’s guest is Mickey O'Brien, the entrepreneurial force known as "Laid Back Mickey." He scaled his first bike shop to three locations in three years before founding a #1 cycle shop specializing in premium recumbent trikes.Through strategic marketing and unwavering dedication to customer satisfaction, Mickey drove unprecedented sales and profit growth, establishing himself as a trusted leader in the cycling community. Today we talk about 5 things that grew his business in 2023. Lots of tips in here!Support the show

Send us a textHeather reviews tips for Bicycle Retailers to gain more social media followers.Support the show

Send us a textThis episode’s guest is Alessandro Pregel, sourcing lead, Upway. Upway is building the largest marketplace for reconditioned e-bikes, making electric mobility more affordable and reducing waste-helping retailers move product, with a mission to make 2-wheel electric mobility accessible to everyone.Listen and learn more about Upway, how they are working with retailers and how we can learn from their global data.Support the showSupport the show

Send us a textThis Friday Flex is Tips for Bicycle Retailers to Optimize Their Website!Support the show

Send us a textThis episode’s guest is William Alcorn, President (and Founder) and Sue George, Vice President from Bikeflights. We discuss how trends in our industry affect the Bikeflight's business and how their crew stays nimble to provide great service as a mediary.Support the showSupport the show

Send us a textThis week on our Retail Design Flex we cover fixtures and merchandising.Support the show

Send us a textThis episode’s guest is our friend Steve Morganstern, owner at Bicycle Ranch Tucson. We talk leveraging brand and awards to tell customers the story of “why us,” discuss the changing market and how shops can succeed with the right tools.In addition, we cover unique strengths of their team and one’s other retailers can pick up to have the same 10 years staying power.Support the show

Send us a textThis week's Flex focuses on solving unmet customer needs.Support the show

Send us a textThis episode’s guest is Kenny Belaey. Founder of Bentonville Bike Fest. I was excited to have Kenny on the show again to talk about how the festival has grown, what to expect for 2024,and the years to come.The Bentonville Bike Fest is happening just days after the NBDA Retailer Summit. Giving retailers and suppliers a chance to spend multiple days not only networking but working in partnership. Kenny shares the importance of the two events aligning.Support the show

Send us a textOur Friday Flex this week is about rider experience.Support the show

Send us a textJustin Bolinger is no stranger to bike shop life. Ever since his parents opened a shop in the 1980's, his love of cycling has grown. Now, over 30 years later, he shares his years of expertise and passion through his YouTube channel I Know A Guy Bicycles. The Guy's YouTube channel continues to gain traction for his industry commentary, mechanic expertise and bike restoration and rebuilds where he is bringing his audience along the whole way.Enjoy this week's episode highlighting Justin's content-rich journey, hosted by NBDA Board Member Clark Butcher of Victory Bicycle Studio.Support the show

Send us a textThis week's Friday Flex is all about grassroots loyalty programs.Support the show

Send us a textThe NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.We recap this month's resource "E Bike Hate, Legislation, and Liability for Amazon."The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.Support the show

Send us a textToday's episode begins with a question about upselling when customers only come in for a service issue or small repair. "How do you enhance a customer's ride experience?"If you would like your questions answered on the flex, you can write to the NBDA at any time with ANY questions about the bicycle service center, mechanics training, bicycle assembly, etc. Submit your questions and photos to heather@nbda.comOur newest edition to Bicycle Retail Radio, the Technician Flex is a recurring podcast feature focused specifically on service center and mechanics produced in partnership with NBDA educational partner Northwest Arkansas Community College's Bicycle Assembly & Repair Technician Program director Benjamin Glenn. https://www.nwacc.edu/academicdivisions/trailstrades/bicycletechnician/Support the show

Send us a textThis episode’s guests are Alessandro Basso, Chief Executive Officer at StarDue Group. StarDue is the parent company of the brands Basso Bikes and Lee Cougan Mountain Bikes and Craig Steyn, country manager US of Basso Bikes.Alessandro's Father and Uncle founded Basso Bikes in 1977. The conversation covers Alessandro's path from professional mountain bike racer to CEO of one of Italy's last remaining family-owned bike brands, how the brand has now chosen to work with retailers, how retailers can grow road biz and the importance of historical winning brands.Support the show

Send us a textJoin Heather for this week's Friday Flex about SKU Reduction.Support the show

Send us a text This episode’s guest is Brent Emery, co-owner of Emerys - a Wisconsin based bike store that adapts bikes to the needs of every rider. In this conversation we cover unique needs retailers should possess to best work with adaptive bicycles, whether it’s fit, customization, billing and more. Watch this episode on YouTube for the best experience.https://adaptivecycling.org/https://www.rifton.com/https://www.amtrykestore.org/Support the show

Send us a textThis Flex episode covers positioning high-margin inventory to drive additional sales.Support the show

Send us a textThis episode’s guests are Jonathan Youngman, Executive Director for Franklinton Cycle Works, and Erik Anderson, ED at Bikes for All People.In today’s episode they discuss their operations with John Robinson, President of Johnny Velo Bikes and how working together works better to serve their cycling community in Columbus, Ohio.Learn about how bicycle cooperatives have a beneficial impact on providing transportation for the underserved and how traditional bicycle shops can partner with them to create a better cycling infrastructure in your community.Support the show

Send us a textOur short features, the Friday Flex episodes, are quick-hit business tips. This week Heather reviews why it's important to manage inventory, especially beyond 365.Support the show