NBDA: Bicycle Retail Radio

Send us a textThis episode’s guest is Rick Snyder, owner of Mike’s Bike Shop in New Brunswick, Canada. Mike’s Bike Shop won not only a Silver Level Excellence Award in the 2021 Bicycle Retailer of Excellence Awards, but also won People’s Choice and has been winning this prestigious award for many years. This is only one of many accolades; the shop also has won Canadian Cyclist’s Bike Shop of the Year - Atlantic Region many times. In the bike business for over 40 years, Rick has learned what is successful for his business and what is not. He also has built one big destination store in Dieppe, NB that functions as HQ, serves all the Maritime provinces and beyond, and supports a huge online business. Rick would tell you the success of Mike’s Bike Shop is also thanks to its 25+ employees and the trust he and his staff build through relationships with customers is what keeps clients coming back. Support the show

Send us a textCultivating moral imagination.Support the show

Send us a textThis episode’s guest is Scott Buelter, CEO and President of Ascent 360. A relationship marketing leader who specializes in optimizing marketing programs through data, analytics and technology, Scott has led and built marketing programs for over 50 Fortune 500 clients in multiple industries. Working closely with the team at the NBDA, Scott has been helping to lead retailers’ best practices in data collection, guiding and educating on the importance of offering personalized and customer-centric service. This is a timely conversation as we as an industry look for insight in marketing, communication, and outreach to keep all cyclists engaged with the industry and local retailer.Support the show

Send us a textMarketing Strategies for 2022 and Beyond.Support the show

Send us a textThis episode’s guest is Michael Marckx, CEO and Founder of Moments of Cycling, a purveyor of the classic one day races in the United States, such as the Belgian Waffle Ride. Referred to as a creative strategist, his portfolio includes retailer, brand leader, community worker, and athlete. Michael is known for shaking things up and coming up with concepts that are new and disruptive; this conversation will provoke, inspire, and get the previously inert into motion. Support the show

Send us a textAnnual Physical Inventory Counts Best TipsSupport the show

Send us a textThis episode’s guest is Joe Coppola, Owner of Velo Concepts Bicycle Lab and Studio located in Culpeper, Virginia. Started in 2014, the bespoke bicycle retailer strives to be different from all others. Rather than take a one-size-fits-most approach, Velo Concepts' focus is on helping the rider select a bicycle that fits the unique needs, size, riding style and aspirations of the cyclist. The store features a state-of-the-art fitting lab, which, coupled with over 30 years’ experience performing fits, ensures that every rider gets professional-level fits using the latest technologies. They even have an in-house cycling sport orthotics lab. Joe is fanatical about the details and eager to take everyone's cycling journey next level - listen in for some sure takeaways for all retailers. Support the show

Send us a textRetailer Profitability and Rethinking the Shopping Experience Support the show

Send us a textThis episode’s guest is Sonya Looney, World Champion Professional cyclist, health coach, podcaster, keynote speaker, a current brand ambassador for 10 brands as well as owner of company, Moxy & Grit. Sonya is one of the largest social influencers in mountain biking in America, partnering with brands to generate new leads, create content and credibility, and devise marketing strategies. She has raced in over 20 countries and has over 25 career wins and course records in 11 countries. One badass human. With a passion for marketing, branding, nutrition, and overall wellness of body and mind, this conversation should leave you ready to pop the lids off your social media marketing and take your content and credibility to the next level. Support the show

Send us a textThank you and Cheers to 2022Support the show

Send us a textIn this episode, NBDA President Heather Mason is joined by NBDA Development Director Rachelle Schouten to talk about 2021 NBDA member events and shows, featuring highlights, bloopers and a few unknown moments. The conversation also explores the excitement that 2022 will bring, including the Bicycle Retailer Excellence Awards, Big Gear Show and member networking trips. Authentically Rachelle and Heather, this conversation leaves it all on the podcast. Support the show

Send us a textThis episode’s guests are Danielle and Kate Nolan owners of Brown County Bikes in Nashville, Indiana; a woman and LGBTQ owned and operated bike shop. BCB is the only bike shop in downtown Nashville, IN which is home to Brown County State Park. The park boasts over 28 miles of pristine mountain biking trails and attracts over 3 million visitors to this small town every year.  The mountain bike focused shop offers sales, service/repair, rental bikes, guided tours, professional coaching and clinics for all skill levels and ages. They also partnered with local coffee roaster Side Track to craft their own Costa Rican dark roast called Send It. Guest Host Sheri Rosenbaum, Columnist and Blogger @ Sunflower and Pedals, sat down with Danielle and Kate to discuss a variety of topics including bike shop basics, business aspects, marketing, community and the next generation on bikes! Support the show

Send us a textA Holiday Poem for the Independent Bicycle RetailerSupport the show

Send us a textThis episode’s guests are Steve and Kristin Brandt, owners of Massachusetts-based bicycle store Steve the Bike Guy. Steve the Bike Guy is a customer-focused, family-owned bike shop offering expert service, new bikes, parts & accessories, and lots of advice and help. A 2021 Bicycle Retailer of Excellence Award winning shop, listen in as Steve and Kristin share about the uniqueness of the shop, drop in Saturdays, marketing and community engagement, the shop blog, and a bit about bringing your authentic self into every interaction.  Support the show

Send us a textBring out your creative retailer sparkSupport the show

Send us a textThis episode’s guest is Nick Hage, General Manager North America & Japan at Dorel Sports. With the recent news of Cannondale assembly coming back to the US, the conversation with Nick not only explores deeper into the plans for the GA facility but expands to the health of US retailers. Topics include the model year change refresh, post-COVID USA retailer needs, and independent channel growth tips, including multi-brand, customer service, community engagement, and how retailers can take back some control. The NBDA is thankful to the team at Cannondale and their continued support not only of the NBDA but retailers and the industry at large.Support the show

Send us a textTips to escape zombie modeSupport the show

Send us a textThis episode’s guests are Allison and Chris Palmer, owners of Mystic Cycle Centre, located in Mystic, CT. Mystic Cycle Centre opened its doors in 1992, and Chris and Allison purchased the store in 2020.  They are a BREA Platinum winning shop, 1 of 7 across North America, with a tradition of being a strong community partner, helping residents to grow as individuals and serving as contributing members of the small, close-knit communities of Westerly-Pawcatuck, Stonington Borough, and Mystic. Listen in as Allison and Chris share the excellence that is Mystic Cycle Centre. Support the show

Send us a textThis episode’s guests are Jodi and Doug Hall, owners of Bike Therapy in Morgan Hill, CA. Bike Therapy opened its doors in September 2017. Both Doug and Jodi are avid life-long cyclists and are embedded in the Morgan Hill Community.  Bike Therapy is a 2021 Platinum BREA Award winning shop, 1 of 7 across North America, with a goal to help everyone between the ages of 2 and 99 to discover the joys of pedaling, on the trails or on the road.  Listen in as we reflect on this past year, dive into their journey to opening a shop, day to day operations, and how they split, divide, and conquer the day-to-day excellence that is Bike Therapy. Support the show

Send us a textBuilding the best team for retail success.Support the show