Groundswell Marketing Podcast

Aloha, In this episode we have the amazing Jenn Lim. She is the CEO, and Chief Happiness Officer of Delivering Happiness. Delivering Happiness focus is improving company cultures for greater profits and a more sustainable way to do business. We dive into all the key ideas that can make the difference in your business, and what it really means to create a happy workplace. Please feel free to use the speak pipe at the link below to ask any questions or how we can improve our podcast for future episodes. Lets paddle in! https://groundswellorigins.com/podcast   The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.   Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https:

In this Episode we have a special guest, Brian Piper. He is an outstanding speaker, a renowned author, and an expert in content marketing. In this episode we go over the future, from content marketing, to the new AI trend that has taken the world by surprise. He reveals the secrets of creating real content that creates your own groundswell, finding your audience and create super fans into your growing community. Lets Paddle in.  The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.   Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube   Follow Scott Martin https://gswl.fm/scott-on-twitter https://gs

Welcome to the Groundswell Podcast featuring the legendary Mark Schaefer, where today we'll be discussing a wide range of topics, including community, marketing, the future, and everything in between. Mark Schaefer is the incredible Best selling author of "Marketing Rebellion", and his recent release "Belonging to the Brand: Why Community is the Last Great Marketing Strategy". He has been a keynote speaker, and is renowned for his wealth of knowledge in the marketing community. Lets paddle in!   The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.   Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtu

On this episode of the Groundswell Marketing Podcast, we're joined by the awesome Jay Baer for the third time! He spills the tea on his TikTok journey, including his tequila teacher, and shares his thoughts on how businesses should respect their customers' time. Jay also breaks down his Talk Triggers framework, which is all about creating buzz for your brand. If you're looking to up your marketing game, you won't want to miss this episode! The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.   Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube   Follow Scott Martin https://gswl.fm/scott-on-twitte

  It’s time to kill demographics. Good and dead. For millennia, we’ve been using demographics to identify each other and to help us figure out in a split decision what to do next. Were you going to harm me or help me? This is how we survived. As society matured, you were organized by your role and your status. If you were a woman, a man, rich or poor. Demographics dictated your destiny. But how we act now in the modern world vs what it took for us to survive before has evolved and changed. The demographic profiles are overly compartmentalized and no longer relevant. Consumers don’t follow the rules and nobody acts their age anymore. The reality is nobody cares about demographics except marketers. What you THINK drives people to do stuff and what ACTUALLY drives people to do stuff are always 2 different things. So listen up you marketers, it’s time for a new system to think about and engage people. Paddle in. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and t

This episode features Tucker Max, the founder of scribe media, a professional-publishing company, and Lioncrest Publishing both working with Scott used for create his book. In this episode Scott and Tucker do a deep dive into why write a book, what are some of the benefits, some of the unique things to think about when self publishing and some of the benefits of it.   The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.   Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube   Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram htt

A background episode interview by Tyler Chisholm talking about the launch of Scott’s 3 year project a Book called Groundswell: The Unseen Wave of Business Growth, The new community for Impact Creators called Groundswell | Inner- Circle and the recent launch of Marketer Magazine and Marketer 101.  In this over 2 hour episode Tyler does a comprehensive background story on what has lead up to these pivotal launches and what is coming in the future. "Like a gladiator. You go in the ring, you could die. But you go in. That's an entrepreneur."- Scott A. Martin The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform  iTunes  Spotify Libsyn Audible Twitter Youtube Follow Scott Martin  TwitterLinke

What is web 3? How is web 3 effecting the creator economy? How can we take on web 3 and use it to our advantage? Get ready for the creator economy and get all the juice you need to take on web 3 while hearing from real experiences in this incredible episode filled with everything you need to take on the web 3 space.  "If you don't deliver consistently over time, you're never going to build that trust, you're never going to win the heart of that audience." - Joe Pulizzi   #groundswellpodcast #marketingpodcast #scottmartin #sustainablegrowthmarketing #joepulizzi #web3 #contentcreator   The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform http://gswl.fm/itunes http://gswl.fm/spotify http:

In this episode, Dr. Elizabeth shares the insights she has gained from all her years as a National Geographic explorer learning about ancient wisdom directly from shaman and tribes around the world. She had the deep unique opportunity to learn about Ancient Hawaiian wisdom one of which is called Wayfinding and shares how this can be applied to modern applications. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.   Subscribe to the podcast on your favorite platform http://gswl.fm/itunes http://gswl.fm/spotify http://gswl.fm/libsyn http://gswl.fm/audible http://gswl.fm/twitter http://gswl.fm/youtube   Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.

In this episode, Geoffrey Moore and I discuss the interrelations between human behavior, including biological imperatives, and marketing. The conversation is wide ranging and even at times philosophical, spiced here and there with pithy anecdotes from Moore’s time assisting start-ups with Wildcat Venture Partners.    This episode was such a honor for me since his work had a massive impact on me personally First with Chasm Theory outlined in his seminal book; Crossing the Chasm and the critical writing of Escape Velocity that shaped my thinking in helping my clients with marketing strategies.  To have the opportunity to talk with him and also talk about concepts in my upcoming book groundswell.  Very grateful this is an episode that was intellectually stimulating and surreal at the same time.    Geoffrey Moore is a rare intellectual for the 21st century, having extensively researched a broad range of topics for his many published titles. Most recently, Moore has written The Infinite Staircase: What the Univers

Paddle in.   Meet Gary Henderson author of The Clubhouse Creator and founder of DigitalMarketing.org.    In this revealing episode, he expertly walks me thru an in-depth 101 overview of the changing landscape with Web 3 / Creator Coins and NFTs.      This episode is especially interesting because I literally am getting light bulbs as he breaks it all down for me.       He shares how he is changing the way marketing /business and creators will market and build sustainable profitable businesses in this new era of Web 3 and communities.    If you want to get a real understanding of the next wave. This is the episode for you.       Follow Gary:  Discord Giraffe Tower:  Linkedin Website    "I’ve helped Lewis Howes, Michael Hyatt, Jeff Walker, Ray Higdon, Eric Worre, Dr Axe and many others make a lot of money online." - Gary Henderson   Paddle into:   Groundswell Inner-Circle Community https://groundswell.mn.co/ Website: http://www.GroundswellOrigins.com Podcast Blog: http://www.Groundswell.

Paddle in.  Meet Jaiya & Ian Ferguson who are somatic Sexologists turned successful entrepreneurs talking about Sex, Marketing and Business!  These world-renowned pleasure sommeliers and sex experts are founders of The Erotic Blueprint Breakthrough and were recently featured on Netflix.   In addition to authoring numerous books about sexual satisfaction, both of them can be seen speaking on stages around the world, creating transformation for the clients of thought leaders like Tony Robbins, Mama Gena, Neil Strauss, Esther Perel and many other others.   You may have seen them on Ricki Lake, The Doctors, Good Morning America, Nightline, The Anderson Show, The Tyra Banks Show, TLC, CNN or Playboy TV to mention a few. This is a surprisingly deep session not just talking about sex but how it intersects with business and the lessons of building a business that required massive creative thinking to grow.  The Erotic Blueprint: https://missjaiya.com/ Instagram: https://www.instagram.com/missjaiya/ Linktree https

Paddle in.  Meet Shaun Tompson World Champion Surfer and Entrepreneur talking about leading with purpose. Please a deep dive into the code he lived by to be a champion and a business code for entrepreneurial success. There are some people in this world who are pure, true guiding lights. They are hard to find, because they don't often seek the spotlight. They quietly live in the service of others, and they speak with such respect for life that their voice rings with rich, authentic compassion.   Shaun Tomson is just such a human. He is one of the best-known surfers of all time. He held the World Surfing Championship in 1977, and distinguished himself as a leader of the “Free Ride” generation of surfers daring enough to surf on Hawaii’s North Shore.   He paved the way for future surfers and legitimized the sport internationally, but he went even further when he wrote his best-selling book, Surfer's Code – 12 Simple lessons for riding through life.   He worked for Patagonia, started his own company called Instin

Paddle in. Today's guest Cherie Cohen talks about content syndication and unique approaches to revenue across multiple media platforms in the fast-changing landscape of the World Surf League.  It wasn't that long ago that surfing was an individual's sport. The immense apparatus required to take a personal sport and have it internationally recognized and celebrated is akin to how a small rogue wave in the ocean turns into a groundswell that crashes to a beach a thousand miles away.   Cherie Cohen stands at the progenitor of many rogue waves. She is the visionary who directs them, and ensures that they crest and crash on the shore.   She is the Chief Revenue Officer of the World Surf League, the governing body of professional surfing and a multi-channel entertainment platform.   Her experience doesn't end there: she's worked for various sports properties such as The Superbowl, The World Cup, Winter & Summer Olympic Games, College Football Championships, The NBA Finals, The Stanley Cup Finals and more.   In

Paddle in.  Tilting the Content Creator Economy with Content Entrepreneurs  What is a content entrepreneur? When is the creator economy happening? What does it take to be a successful content entrepreneur?  How do you build a strategy to take advantage of the exploding creator economy?  It's about the tilt.  This week's guest is one of the most respected individuals to speak on this topic.  Meet the godfather of Content Marketing Joe Pulizzi. In my eyes (and many others) ... total legend.  World author, podcaster, marketing speaker and entrepreneur.  Joe educates and leads audiences on how to navigate the new Creator Economy.  Research: The Creator Economy Is Driven by the Content Entrepreneur Follow Joe: The Tilt Joe's: Linkedin  Paddle into Groundswell: Groundswell Mighty Network: https://groundswell.mn.co/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast Blog: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.l

Paddle in.  In this episode, I interview Lucas Di Grassi about his career in marketing new emerging industries, sustainability, innovation and his career in motorsports.  He is a well-known world champion Formula E race car driver who is transforming the industry -completely on the leading edge of speed and innovation. Lucas is one of the most profound experts across so many categories from being a top athlete, speaker, ambassador, inventor, collaborator, world champion, racer car driver, and founder and so much more.  From São Paulo, Lucas is the most successful Brazilian driver of the decade, collecting victories, titles and international public recognition. He is also the biggest name in the history of the Formula E World Championship, adding a title, two runners-up and two third places, in addition to being the record holder for podiums (32). In 2015 he was named the best endurance driver and also the best Formula E competitor in the world. "Di Grassi has stood out internationally for his stance in the fi

Paddle In. In this episode, I get some face shots of stoke talking with backcountry lodge owner and industry innovator Jeff Pensinerio who goes by the handle Bald Is Beautiful. As the owner of Baldface Lodge, and Baldface Vahalla in the B.C. Backcountry he hosts guests to some of the most incredible snowboarding/skiing experiences called Catskiing.  Jeff has redefined how to be resourceful in business and develop original avenues of revenue and diversify his business in ways still not duplicated by the industry.  We talk about how he has taken his own path and built a reputation for delivering exceptional experiences.  As the owner of backcountry mecca Baldface Lodge and the snowboarding industry's most sought-after powder business innovator - Jeff Pensiero. Respected as deep as the powder he shares with his guests - he has transformed customer experience and marketing in this space. Across snowboarding, his trailblazing original concepts have captivated top athletes, international media and cool as F brands.

Paddle in. In this episode, I interview iconic luxury goods leader Pauline Brown author of Aesthetic Intelligence about how the new competitive landscape of brands will be in the codes, or the senses that people remember about your brand.  As former Chairman of LVMH Moët Hennessy Louis Vuitton North America she details the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it. Aesthetic Intelligence can

Paddle in. Dave Navarro is sharing his unique perspective in this rare episode. His deep understanding of culture, trends and even politics.  Dave is a six-string legend, guitarist, singer, songwriter, actor and television personality (considered the first true guitar hero with such notorious bands as Jane's Addiction and Red Hot Chili Peppers).  We explore his unique point of view and experience in working with marketing in the Hollywood / music industry. In addition, we talk about how we met and collaborated on helping Tulsi Gabbard with her presidential campaign.  This episode is sure to expand your view of marketing and enter the mind of Dave as he talks about authenticity and the lessons he has learned from fame, money and success. Really happy to call him my friend. An outstanding human with depth.    Follow Dave: Dave Navarro Instagram  Paddle into Groundswell: Groundswell Mighty Network: https://groundswell.mn.co/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast Blog: http://www.Groundsw

Paddle in. In this episode, we talk about the importance of creating a virtual community around your niche and the new phenomenon of creators and businesses migrating from using social media channels into a sustainable platform where there is better engagement and deeper interactions. Gina is CEO & Co-Founder of Mighty Networks, the premier SaaS platform for creators and brands to start and grow communities they own.  Get your copy of the:  Independent Creator Manifesto Follow Gina: https://www.MightyNetworks.com  Linkedin: https://www.linkedin.com/in/ginabianchini/ Groundswell Mighty Network: https://groundswell.mn.co/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast Blog: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/