Groundswell Marketing Podcast

Paddle in. In this episode, I interview iconic luxury goods leader Pauline Brown author of Aesthetic Intelligence about how the new competitive landscape of brands will be in the codes, or the senses that people remember about your brand.  As former Chairman of LVMH Moët Hennessy Louis Vuitton North America she details the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it. Aesthetic Intelligence can