Private Practice Elevation With Daniel Fava

In this week's episode, we're discussing things you can and should do AFTER you launch your therapy website. Oftentimes, therapists consider the launch of their private practice website as the finish line. Yes, it may have been a long road and big project for you to get your business online, but we should also recognize that this is now a new season for marketing your private practice. Let's keep the momentum going! So let's talk about what you can do to make sure you get the most traction out of your new website and use it as a marketing asset well into the future of your business.

In today's episode of the Private Practice Elevation Podcast, we're discussing how to build an online group therapy practice. This is where you hire other clinicians underneath the umbrella of your own practice and essentially get a cut of the revenue they bring in. But usually, when we think of group practices, we think of a group of people in one physical location. Well, today we're talking with Dr. Lisa Lovelace, founder of Synergy eTherapy, a group practice that has been solely online since starting in 2016.  Today, Lisa's group practice has 12 clinicians and is serving clients in 14 states. If you're curious - as you can hear I was when you listen to our conversation - in creating an online group therapy practice, I know this episode will be helpful to you.

COVID-19 has certainly changed the way we all do business. Recently on the podcast, we spoke about how COVID-19 has changed SEO strategy for therapy practices, how to do Google ads during the pandemic, and the new opportunities therapists can work on during quarantine.  This week we're talking to Alison Pidgeon, a consultant from Practice of The Practice, all about the specific things she's done in her own group practice to keep her business growing and booking new clients during COVID-19. Listen in as we talk about what group practice owners can do to market their private practices during this pandemic!

In this week's Private Practice Elevation podcast episode, we're killing 5 major myths of having a faith-based therapy practice. This week, Whitney Owens joins us to squash some major myths around what it looks like to run a faith-based therapy practice. Whitney is a Licensed Professional Counselor and Private Practice Consultant who helps clinicians start and grow faith-based practices. If you're wondering how you can incorporate your faith into your practice in a way that feels right to you, listen up!

In today's episode of the Private Practice Elevation podcast we're going to talk about the specific mindset shifts you need to make in order to massively scale your private practice. And if you've ever felt a little afraid of coming off as too "salesy" in your therapy practice or on your website, well we're gonna hit that too! To help us get to the bottom of this, I'm chatting with Amira Alvarez. Amira is the founder and CEO of The Unstoppable Woman, a global coaching company helping entrepreneurs, empire builders, athletes, creatives, and rising stars in all fields achieve their dreams and goals in record time.  

Rather read than listen? This episode is based off an article I wrote here. I've seen this topic over and over in the Facebook groups… Therapists are starting their journey into private practice and they know they need a website. So the first question always seems to be… "what platform is best? Wix? Squarespace? WordPress?" And that question is frequently followed up with... they all give me the same thing, so why not just choose the cheapest and easiest one and call it a day?  Because I know you're better than that, friend! In this episode of the Private Practice Elevation Podcast, I share with you a new way to look at this old question of website platforms to help you find the best one for you and your situation.

I know most of you have had to fully transition your therapy practices online in the last months. Some therapists had already done some online therapy from home before and for others, this was all new territory. So in this episode, I'm going to share with you some of my best tips for being productive while working from home. Whether you're still trying to figure this new normal out, or perhaps you have enjoyed the flexibility that was forced upon you by social distancing and Coronavirus, this episode will help you get more out of your at-home work time.

If you've been monitoring your website traffic (and you should be!) then you may have noticed a big change over the last few months. As a result of Coronavirus, there has been a major shift in how your clients are using Google and the types of information they are searching for. Our guest today, Jessica Tappana, is going to help you understand the new landscape of SEO for therapists during COVID-19. Jessica not only runs her own group therapy practice, but she also runs an SEO consulting agency as well. If you've seen your search traffic and clients drop over the last few months, Jessica is here to help you understand the WHY and then unpack some great tips so you know WHAT to do about it.

Today's episode of the Private Practice Elevation podcast is going to be right to the point. Many therapists build a website and put a lot of time and effort into it, only to wonder why it's not actually getting them any clients. They think, "if I build it, they'll come, right?" Not always. In this episode, I'll share 5 simple things that many therapists are missing on their websites. Things that will help you get more clients in your own private practice.

The Coronavirus pandemic has certainly changed the way we do business. Especially for therapists who have been used to seeing clients face to face. And if things are slowing down in your practice, you may be tempted to cut your marketing budget. But, if done right, this may actually be a great opportunity to reach even more of your ideal clients and continue to grow your practice. In this episode of The Private Practice Elevation Podcast, I invited John Sanders back on to talk about what he's seeing in keyword trends and how you can continue (or start) using Google Ads successfully, even during and after this pandemic.

Have you ever thought about adding coaching services to your private practice? In this week's podcast episode, you're going to learn the most important things to be aware of when transitioning from therapy to coaching. To help you navigate the waters of your coaching transition, we're speaking with Lee Chaix McDonough. After over a decade as a clinical social worker and public health professional, Lee became credentialed through the International Coach Federation and now provides ICF-accredited continuing coach education for intuitive, heart-centered coaches. Listen in now! 

A few weeks have now gone by since the first stay-at-home orders started being issued to help curb the spread of COVID-19. Most of us have taken heed and have shifted to a shelter-in-place lifestyle and adjusting to this strange new "normal'.  With so much confusion and uncertainty it can be difficult to to remain steadfast in your private practice. In this episode I'm going to outline opportunities that you can be working on now to improve your private practice marketing in the future. Let's use this time as an opportunity to invest our businesses and make them more resilient, shall we?

In this episode, we'll discuss 13 things you can do before you even being creating a therapy website that will help set you up for success when your website project finally begins. At Private Practice Elevation, we believe the most successful projects are the ones we plan for.  That especially includes the launch of your private practice website (or a redesign of your old one).  One section of that task list is the number of things that needs to be done way before any design has even started. So in this episode, we'll discuss those tasks and what you can do before you build any page or even purchase a domain for your private practice.

In this episode, you're going to learn how to take the drudgery out of the admin work and enjoy more of what you do in private practice.  Many of us think that if we just have enough willpower we can motivate ourselves, day-in and day-out, to get more done. But our guest, Hope Eden, is on a mission to change this. She's a therapist, mother, and entrepreneur with a passion for making documentation, systems development, organization and culture building available to therapists in all different phases and stages of their practices. Listen in now!

In this episode of the Private Practice Elevation Podcast, we're diving deep into Google Ads and how you can use them effectively to bring traffic to your private practice website and convert them into clients. To help us navigate the world of Google ads and get you everything you need to know to help you get a proper return on your investment, we're chatting with John Sanders from RevKey. If you've ever thought about using Google Ads to get more clients or have dipped your toe in the paid advertising waters and want to learn more, listen up!

The COVID-19 pandemic has spread around the world, destroying the economy and taking lives in its wake. If you're like most therapists, you probably have found yourself needing to transition your entire practice to an online one as we all work together to stem the spread of this virus. We're certainly not immune over here in the Fava household. The day I'm writing this, our county has issued a state of emergency and all non-essential businesses are closing by the hour. I just got a text from my mechanic saying they're cutting down their hours. Sorry, Rocco! My wife and I have been working out a schedule as we watch our 3-year-old son and balance keeping our businesses moving forward as best we can. What's been amazing though is the sense of community that has grown out of actually NOT being able to meet in person! Who would have thought? So many people have banded together to share resources and help you make some difficult transitions in order to continue providing great therapy services to yo

Do you ever feel like you want to see more growth in your private practice, but you're just not sure how to do it? How do you set goals that will actually move your business forward? And once you set those goals, well, how do you break that down into actual STEPS to reach them? Well, to help us navigate the challenge of focusing on the right things in private practice and reaching goals, we're chatting with Nicole Liloia. In this episode, Nicole pulls back the curtain on her own story where she went from complete burnout in her agency job, to mildly motivated therapist and coach, to a now successful business consultant.

In this episode, I'm getting a bit vulnerable and talking about something extremely near and dear to my heart: my family. In particular, I'm going to share what the world-rocking, life-changing transition of raising our boy, Samuel, has taught me about entrepreneurship. So join me as I share some of my biggest lessons from fatherhood and how my boy has made me a better entrepreneur. You may also get to hear a little bit from Samuel ;)

In this episode of the Private Practice Elevation podcast, we're going to break down exactly what to expect at each stage of a website design project. If you're interested in having a therapy website created for your private practice, this episode will help you understand all that goes on before, during and after your website project. So we're going to break down our entire process to let you view behind the curtain of a typical website project here at Private Practice Elevation. You'll know exactly what to expect for jumping into any future therapy website project.

I've never been more excited about a podcast episode before! That's because I got to interview my favorite person of all time: my wife, Liz! If you've followed my journey for some time then you already know that I do what I do because of my wife and that first website we built for her therapy practice back in 2012. She was just getting started in private practice, heading out on her own and we knew nothing about marketing, ideal clients or how to get found in search engines. But we knew she needed a website and so I built her one in my free time. Fast forward to 2020 and Liz finds herself in her own office space with a full practice and a waiting list of clients. But it wasn't always that way, of course. In this week's episode of the Private Practice Elevation podcast, we dig into the nitty-gritty of my wife's 8-year private practice journey from zero clients to a successful practice. Not only is she good-looking, but she's got a ton wisdom to share from being in the trenches, going from a stressful, low-payi