Private Practice Elevation With Daniel Fava

In the last episode, I laid out my entire philosophy and strategy for marketing a private practice online and the order of events that will help you see exponential traffic and growth in your business. If you haven't listened to that episode yet, check it out here: Episode 74: A Complete Strategy for Marketing Your Private Practice Online In this week's episode, we're diving deep into the first phase of marketing your practice online: your website. And I'll go over the various tasks and strategies that go into creating a therapy website that speaks to your ideal client and converts traffic into warm leads and new clients.  Listen in now!

Since 2016, when I began this business, the question I've heard the most is this: "There's so much I feel like I should be doing. What's the right thing?" As a business owner, it can often be difficult to understand what we should focus on and when in order to generate more revenue and reach our business goals. In this episode, I'm going to give you an overview of an entire online-marketing strategy that you can use to guide you as you grow your private practice.

In this episode you're going to learn how it's actually possible to know exactly what will make the biggest impact in growing your private practice. It can be easy to feel fully at home as a therapist and a total imposter as a business owner. But the truth is, your skills as a therapist is exactly what makes you qualified (even more than others!) to run and grow a successful private practice. That's what Kasey Compton, author of the book Fix This Next for Healthcare Providers, wants you to know. Join me in our conversation as we unpack the why behind her book and how it's going to help you gain more business confidence and create a plan for growth.

When it comes to business growth, knowing your numbers is extremely important.  And that website can be the fuel for growth in your business. If you don't know what the real monetary impact of your investments is (whether that's money, time, marketing focus), you'll have trouble knowing what's working and what isn't.  At Private Practice Elevation, we believe that a strategically designed therapy website is the foundation for all of your online marketing. In this episode, we're going to help you determine the actual return on investment you'll get from investing in an online marketing strategy for your private practice.

In our last episode, you got to listen to my conversation with Gordon Brewer, as we unpacked all the reasons why he wants to redesign the website he's built for his group practice. In this episode, I'll take Gordon through the more technical steps involved in redesigning a website and some of the things that really trip people up. I know many of you who listen to this podcast may be contemplating DIYing your therapy website. This episode is for you. We're going to geek out a little bit here, so buckle up!

In this week's episode of The Private Practice Elevation podcast, we're going behind the scenes on a therapy website redesign project to help you understand the key components that can help make these types of projects a success. Whether you've got an outdated private practice website that's just begging for a makeover or you just know that your current website could be better, this episode is going to help you prepare. And it will be extremely applicable because we'll be using a real-life example: my friend, Gordon Brewer, from The Practice of Therapy. Listen in now!

One of the first questions I get when someone decides they're going to build their therapy website using WordPress is, "what hosting company should I use?" With so many hosting companies out there, and at different price points, it can leave you confused when trying to choose the right one. In this episode of The Private Practice Elevation Podcast, I'll share with you some of the key things you'll want to look for when choosing a reliable host for your WordPress website. So how can you avoid choosing a WordPress hosting company that sucks the life out of you and the money out of your wallet? Give a listen to this week's episode!

Have you ever asked yourself the question, "Who am I to…?" "Who am I to raise my therapy rates?" "Who am I to launch an online course?" "Who am I to build a group practice and lead a team?" In this week's episode of The Private Practice Elevation Podcast, we're talking all about imposter syndrome. Imposter syndrome is that little voice that pops up whenever you dare to do something creative or take bold action towards your dreams. It can keep you from moving forward in your private practice and it can keep you playing small, never stepping into those big dreams you've had for yourself. In this episode, I'm chatting with Ernesto Segismundo about all things imposter syndrome. From what it is, what it feels like, to practical ways you can overcome it.

What a roller coaster ride 2020 has been, amiright? I think this year was one of the hardest and emotional years for me in recent memory. From the pandemic, to racial injustice to the 2020 election… This year was a lot. But in the midst of all that, there were certainly beautiful and memorable moments for myself and my family. As we set our sights on 2021, I thought I'd share the podcast episodes from this year that I enjoyed the most. Listen in and enjoy as we ring in the new year!

Many business owners fail because they focus on the wrong things and struggle making the shift from working in their private practice to operating as business owner and CEO. In this week's episode, we're talking to Kayla Reilly. Kayla is a client that we recently worked with to redesign and optimize the website for her group practice, Evolution Wellness, in Wilmington, NC. Listen in as Kayla shares what's worked (and hasn't worked) to help grow her private practice and make the shift to business owner and leader. 

In this week's episode of The Private Practice Elevation Podcast, I'm discussing the WordPress plugins and the one WordPress theme that we use on all of our custom therapy website design projects. If you're building your own website for your practice, you can get quite overwhelmed quite fast when trying to narrow down what theme and plugins to use. So listen up as I share the very small list of plugins we install on each of our website builds and the theme we recommend!

In this episode of The Private Practice Elevation Podcast, you're going to learn about the difference between a group practice owner with a 6-figure business and one with a 7-figure business. Most therapists begin in private practice without much training in business development. What are the things you should think about or do when you're just starting to build your group practice? My special guest this week is Maureen Werrbach from The Group Practice Exchange, where she helps healthcare owners learn how to successfully start and scale their businesses, so that they can have a larger impact on their communities. If you want some key lessons to help you can start and continue to grow your own group practice, listen up!

In this episode of The Private Practice Elevation Podcast we're talking with Uriah Guilford all about how busy therapists and private practice owners can get the help they need. Uriah Guilford is a group practice owner and the creator of Productive Therapist, a virtual assistant company that serves private practice therapists. If you find yourself overwhelmed, wearing every hat in your business, and struggling to keep up with all those administrative tasks, this one's for you. If you've ever thought about hiring a virtual assistant in your private practice and what that would look like, this one's for you too! Either way, this episode is all about scaling your business to hit those big goals!

In this week's episode of The Private Practice Elevation podcast, I'll be sharing my thoughts about how to navigate the relationship you have with your website designer/developer. Your private practice website should be your greatest marketing asset. Hiring a professional is the best way to ensure your website looks professional and also is set up correctly, functions well, and has all the pieces in place to get traffic from search engines. But what happens when you've worked with someone but it becomes clear that they're not a good fit? Finding the right person or agency to be your website partner could mean a huge weight off your shoulders as they help you fully utilize your website to grow your private practice. Listen in now to learn more!

In this episode of the Private Practice Elevation Podcast, we're discussing what it looks like to pour your blood, sweat and tears into building the private practice you thought you wanted, only to discover it's sucking the life out of you. Annie Schuessler has been a therapist in private practice for 20 years, and a business coach for over 10 years. In our conversation, she unpacks her story about how she went from the realization that her practice wasn't working, crying in the fetal position, and walked through the changes that lead her to building a business she loves.

In this episode of The Private Practice Elevation Podcast, we're answering YOUR questions. We put the call out to find out what was on your mind in your online marketing journey and the burning questions you wanted to hear more about on the podcast. So we will be unpacking a handful of questions ranging from website design, SEO to Facebook ads and keyword research.

If you're using WordPress to run and design your private practice website, then it's your responsibility to keep that website safe and secure. WordPress is like a car: if you don't take care of it and maintain it well, things can break down.  So in this episode of The Private Practice Elevation Podcast, we'll talk about 5 easy things you can do today to up your WordPress security and keep your therapy website safe. 

Is it more important that your private practice website be optimized for search engines or is it more important that your website looks great? Many people think that SEO and great design are mutually exclusive.  If you want your website to look stunning, well, you'll have to give up on SEO. But you need SEO in order for your clients to find you, right?  In this week's episode of the Private Practice Elevation Podcast, we're going to get to the bottom of the relationship between SEO and website design and usability.

In this week's episode of the Private Practice Elevation Podcast, we're going to be talking all about content creation and organization. Anyone can have a website; but having the right content, organized in the right way, will really help you see momentum in marketing your private practice online.  Listen in now and let us know what you think!

In this week's episode of The Private Practice Elevation podcast, we're talking about 5 mistakes you'll want to avoid when using WordPress. Are you using or trying to use WordPress for your private practice website? There are plenty of us that take on the learning curve in order to give your online marketing a solid foundation. There is a lot to learn-- but you don't have to do it on your own!  In order to save you time, frustration and the use of a lot of swear words aimed at WordPress, I'll walk you through the 5 major mistakes you'll want to avoid.