Private Practice Elevation With Daniel Fava

Have you ever thought about creating a podcast? Podcasting can be an amazing way to create relationships, add new income streams to your business and position you as an authority in your niche. But going from that "someday I'll start a podcast" dream-stage to actually recording and launching it to the world can be a big project. To help you navigate all this podcasting overwhelm with ease, I sat down with Melvin Varghese from Selling The Couch. And in this week's episode, Melvin shares the top 5 mistakes that therapists make when launching a podcast. Listen in now and get started!

SEO (Search Engine Optimization) can be one of the most important parts of using your private practice website to get more clients.  In this episode, you'll learn what it SEO is and some of the most important factors that decide where your website will show up in search results. Doing the work to make sure your content is optimized and able to be found in search engines could mean not just more clients for your private practice but that the people who need your help can actually find you! Search engine optimization can be a great marketing investment as it can bring in new clients month after month and grow your traffic in exponential ways. Listen in now!  

How do your clients experience your private practice? Have you ever thought about all the stages that a client will go through, from knowing nothing about you to deciding to work with you and then becoming one of your best clients? Whether you've thought about it or not, clients are having an experience with your brand. Every interaction with you and your practice is leaving an impression upon them, whether it's a good one or bad one. In this episode of the Private Practice Elevation Podcast, I share with you how "user experience" can help you attract more clients and create fans who help share your services with others.

Every therapist wants their clients to be able to find them. SEO (or search engine optimization) is the process of improving the chances that you'll get traffic from search engines like Google, and it helps increase the likelihood that the people searching for help in your area of expertise can find you. To help us understand the basics of using keywords properly for SEO success, I've interviewed Dr. Marie Fang from Private Practice Skills. So whether SEO has been a complete mystery to you or you haven't even heard of it until today, you're going to come away from this episode with practical steps to apply to your own website.  

When someone lands on your website, do they know what you do and who you help in just a couple seconds? When we're in charge of creating our copy and marketing message we often run the risk of over-complicating things. But how do you craft a clear and concise marketing message that your ideal clients can't resist? One way is to use the power of story. You may have heard of Donald Miller's process for writing marketing copy called StoryBrand.  In this podcast episode, you'll get a little help from my good friend and business bff, Danny Peavey. Danny has built a successful online marketing company and he just so happens to be a StoryBrand Certified Guide. If you've felt unsure about what to say on your website or you don't know where to begin to craft a clear and successful marketing message for your private practice, listen up! 

In this week's Private Practice Elevation Podcast episode, I chat with Dr. Christopher about some of the simple strategies he's used to take his solo-practice to a large counseling group able to support multiple employees with benefits across 6 locations in the Dallas area.  In his book, My Digital Practice: The Therapist's Guide to Digital Marketing, Dr. Christopher shares his tried and true method to take you from scrappy marketing to a value-focused online marketing strategy that reflects your identity and attracts only the best clients for you and your practice. This episode is jam-packed with tips to help you with your digital marketing, whether you're new to private practice or you're an established therapist looking for ways to refine your marketing and get better results!  

Why is niching so important and how can it can help clarify your marketing messaging and make more money?  How does one begin building a brand that creates a cohesive experience for your clients? These are a couple of key questions we talk about in Episode 10 of the Private Practice Elevation Podcast.  In today's interview with Kate and Katie of The Private Practice Startup you'll learn how it's impossible to separate the life you want to create from the business you desire. If you don't spend the time up front to think about the BIG questions and BIG goals you have for your life and private practice, you may find yourself working harder, attracting the wrong clients and creating something you never intended. Kate and Katie share some of their top marketing tips to get you started with a brand that represents you and your private practice. These tips are going to take the mystery out of marketing and help you learn how to craft marketing messages that deeply resonate with your ideal clients.

Do you have an idea for creating another stream of revenue in your private practice? Maybe you're passionate about a topic and you want to build a community of people you can serve with your expertise? In this episode of the Private Practice Elevation Podcast, I interviewed my good friend, Dr. Ili Rivera Walter. Ili has built an extremely popular blog, Family Therapy Basics, that has allowed her to take steps to go beyond her one-on-one client work as an LMFT and build a business that suits her life. This has allowed her to build a massive email list, grow an online membership program and create a platform that she loves, helping people with her expertise and passions. If you're thinking about starting that blog, creating that course or doing something new in your business, listen to this one!

Have you ever thought about adding new income streams to the one-on-one client work you do in your private practice? Perhaps you've had an idea for an online course, ebook or training you could create and sell online? With so many tools and opportunities at your disposal, it's easier than ever to reach an online audience of the clients you love to serve and actually make money with products they need. In this episode of the Private Practice Elevation podcast I chat with Marissa Lawton about her step by step process for creating "passive income" for your private practice. Marissa comes with a wealth of value and information on this topic because she's done it all herself. Validating ideas and creating sales funnels can seem overwhelming at first, but using Marissa's Passive Income Roadmap cheatsheet, she breaks it all down for you so you can get started on your idea today.

I've reviewed and viewed many therapist websites in my years as a web designer and photography is often one of the "hit or miss" elements I see. Having great photos of yourself on your website can be a simple but impactful way to make you stand out as an expert, professional and, well, friendly therapist. Portraits of yourself can either distract or add to the design of your private practice website. So, how do you avoid just slapping an iPhone selfie up on your professional private practice website and start creating connection and beautiful website design? In this episode of the podcast I'll share with you 5 quick tips you can use when getting photos taken for your website and other marketing materials.

Your therapy website is ground zero for attracting your ideal client to your private practice and hopefully converting them into a paying client. But as time goes on and your practice grows, you're sure to attract some clients that may not be a great fit for you.  Remember, you can't be all things to all people. As you grow, you'll want to repel the types of clients that you know won't be a good fit for you. It's the only way you'll fill your practice with the clients you love and get into that flow of doing the type of work that brings you to life. So in this episode of The Private Practice Elevation Podcast, I share 5 ways you can repel clients that aren't a good fit for your private practice.

In episode 3 of this podcast, I interviewed Paul Thomas, my friend from down under who created his own private practice website and was able to get it ranking #1 in Google for a number of keywords. A lot of our conversation focused on the type of content he created on in order to pull that off. And the strategy he used is one that I often talk about... It's about creating specific pages for each and every service or specialty you have within your practice. In this episode, I want to break down this strategy to give you an outline of the type of content you should be creating for these types of pages.

Whenever I ask my audience what's the biggest challenge they have with online marketing, getting traffic to their private practice website always comes up. You could spend thousands of dollars or thousands of hours and have the most beautiful, well-designed website on the planet. But if you do nothing with it, no one is going to see it. And more traffic to your private practice website means more potential clients are seeing your services and the chance to convert them into paying clients is greater. In this episode I'll share with you 15 FREE ways you can start driving traffic to your therapy website.

You may have heard it said that one of the best ways to get organic traffic from Google is to create what's called, "specialty pages." These are those highly-detailed, informational pages on your website that are specific to the specialties or services you offer in your private practice. What makes this such a good website strategy is that it allows you to be super specific with each page, creating copy that is perfectly targeted toward your ideal client. But how do you actually go about this? What does it look like in the real world and is it actually worth it to create so much content for your private practice website? I'd like to introduce you to Paul Thomas. Paul Thomas is a Clinical Hypnotherapist in Sydney, Australia, who helps his clients overcome personal, emotional and habitual problems quickly and easily by using Hypnosis and NLP (Neuro-Linguistic Programming). Paul also happens to be one of the very first students to go through the Create My Therapist Website Toolbox program. Paul took what he lea

Back in 2013 my wife and I had the adventure of a lifetime as we hiked over 80 miles round trip to Mount Everest Basecamp. I remember those long days of following our guides up steep exhausting mountain sides followed by quick descents. All the while wondering whether we'd get to basecamp or not. Sometimes, we couldn't even see Everest in font of us as we walked on through the cold, headaches pounding due to the elevation. But at about day three we finally saw it: Mt. Everest looming in the distance. It seemed so far away, but yes, we were getting closer. Sometimes running a private practice can feel a lot like hiking high elevations. There's ups and there's downs but all along you trust that you're moving forward. But one of the most important things you can do as you seek to grow a successful private practice is actually super simple: Know where you're going. I bet you've got some big goals for your practice. Maybe even scary audacious ones! And the only way to get there is to take stock of where you are no

With online marketing, it's often said that you can't grow what you don't measure. No matter what your private practice business goals are, keeping track of certain metrics - not only pertaining to your website but your entire business - is paramount to moving your practice toward reaching those goals. How will you know you hit a goal unless you actually measure the results of your actions? In this episode we'll go over four basic metrics around your private practice website that you should be tracking. Knowing these metrics will help you understand what you can focus on in order to see growth in your therapy business. For full show notes and links from this episode, visit https://privatepracticeelevation.com/01