Private Practice Elevation With Daniel Fava

In this episode of the Private Practice Elevation podcast, you're going to learn all you need to know about using G Suite in a private practice. When building a therapy practice, it's important to have the right tools to help you create systems and be organized within your business. This helps keep you focused and not inventing the wheel every time you get a new client, need to send a form or perform other repetitive tasks in your business. The trouble is that practice organization software can be expensive, especially if your private practice is in the early stages of existence. G Suite (Googles suite of tools) can be an excellent way to get started with systems in your business. They offer a huge range of applications and tools you can use to make your therapy life much easier. Most people think that using Google services for their private practice will not be HIPAA compliant, but as our special guest explains, that's not the case. Gordon Brewer, Jr., MEd, LMFT is a  licensed marital and family therapist an

In this episode, I share with you 10 things that I've learned from building over 50 therapist websites over the last three years. There's actually a lot more that goes into a successful private practice website.  And if you're not careful, you could end up wasting a lot of money and not seeing the results that you hoped for when the project is over. I'm no expert, but with so many projects under my belt, I've surely learned a lot from my own mistakes and from working with many clients. So listen up and learn what you can do to make sure your therapy website project is a complete success.

In this week's episode of the Private Practice Elevation podcast, you'll learn the truth about niching down your therapy practice and exactly how to go about it. "Niching down" tends to be a buzz word we hear a lot in Facebook groups, marketing articles and Instagram. But the truth is, there may be times where "niching down" may actually not be a good idea for your therapy practice. To help us unpack the niching myth and understand how we should go about the niche question, we have our special guest, John Clarke, LPC.

In this episode of the Private Practice Elevation podcast, I'm going to share with you the 5 most common reasons why your website doesn't rank for your keywords. Many therapists believe if they just have a few pages on their website with a few keywords on those pages that you should show up in search results. Unfortunately, SEO just isn't that simple. There are many factors that impact how well or how poorly your private practice website ranks. So give a listen or read on if you're wondering why your website isn't getting you any traffic from Google.

Your website is the most important marketing asset you have to reach new clients for your private practice and grow your business. A great-looking website can also give your practice a professional edge, helping you to stand out as an expert in your field, fully qualified to lead your clients through the transformation they seek. So in this episode, I share my thoughts about some of the reasons why you'd either want to build a website yourself or hire a professional. Listen in now!

I'm a BIG Christmas nerd and I just love this time of year. One thing I always do this time of year is try to slow down and reflect on the year gone by and what I hope to achieve in the future. So in that spirit, this here is the last episode of the Private Practice Elevation Podcast of 2019. In it, I reflect on the last year and what I've learned about creating and marketing websites for therapists, share behind-the-scenes on how things have changed and how Private Practice Elevation was born, and we'll also talk about the future and where we're heading! So grab some egg nog, hot cider, or your favorite glass of wine, cozy up by the fire and let's jump in. 

If you've ever felt like using social media to get new clients in your therapy practice was a pipe dream, this week's podcast episode will give you new hope. In it, you'll learn a simple four-step process that you can use to begin getting results from social media marketing for your private practice. To help you get some traction with your social media and get started with a plan, we've got a social media pro, Jennifer Sneeden from Thriving Therapy Practice. Jennifer is an author, speaker, therapist, business owner, mentor and visionary with one goal: helping entrepreneurs around the globe build thriving businesses and make a bigger impact on the world.  Listen in now!

As an entrepreneur and private practice owner, the success of your business is on your shoulders. That's why it's so important that you find new and fresh ways to market your private practice and reach your goals. That's where innovation comes in. To help us unpack these myths that steal innovation from many a therapist, we have expert consultant Joe Sanok. He's done a bit of innovation in his own career and helps therapists do the same through his speaking, writing, retreats and consultation business. This episode is guaranteed to inspire you to think bigger and look for ways you can breathe new life into your private practice marketing and business growth.  

In this week's episode of the Private Practice Elevation podcast, you're getting a roadmap for launching a therapy group with ease and success. To help you get your therapy group off the ground, or re-launch your group with success, we're talking with the Group Guru herself, Katie Keates May. Katie helps therapists market, fill and run groups in private practice so that you can make a bigger impact on more clients (and your bank account) without adding more hours in the office. Launching, and even scaling, your group therapy practice is entirely possible, and Katie is living proof. In this episode, she shares how she's been able to use groups to grow her private practice and employ other therapists within her practice and reach new heights. To help you get your therapy group off the ground, or re-launch your group with success, we're talking with the Group Guru herself, Katie Keates May.  

In this episode, you're going to learn 5 ways that you can be having more fun while building your private practice. Did you know that FUN can actually increase your bottom line? It's true. When you're excited about the work you're doing and the business you've created, you actually show up in a new way that can help you reach your biggest goals. So how can you be a better support to yourself, introduce more fun into practice-building AND see your private practice grow? Business coach and our special guest, Jane Carter, has the answers to those questions, and more, in this week's Private Practice Elevation Podcast episode.  

In this week's episode of the Private Practice Elevation Podcast, you're going to learn the 5 essentials for marketing an online therapy practice. Now, I know a lot of you have added or thought about adding online counseling to your private practice. The problem with online counseling is that there are some nuances to marketing a practice that is different from the typical, in the room type of therapy, your clients may be used to. That's why I've brought in online therapy expert, Clay Cockrell, to share what he's learned from years of marketing and growing a successful online practice. Clay is the founder of Onlinecounseling.com – a listing directory with the mission of helping clients all over the world to find the therapist or life coach that will best meet their needs.

You want to get more clients in your private practice, right? I mean, that's what all this online marketing stuff is all about! The problem is, when faced with so many options and the responsibilities of being a private practice owner, you may not even know where to begin. The truth is, there are SO many creative ways you can get more clients through your door! Take a look and see which ideas excite you, then go after them!

In today's podcast episode, you're going to learn everything you need to know about stock image licenses to make sure you and your website are free from any violations that could cause you some trouble in the future. Enter our expert guest, Kat Love, founder of EmpathySites. As an expert in websites for psychotherapists and online marketing, she's done extensive research on this topic to help ensure her clients (and you!) are covered in the area of correct stock image use. If you're using stock photos on your own therapy website, you'll want to give this one a listen.

In this week's podcast episode, you're going to learn about 5 important pillars of your life that you'll want to wrangle to help you balance your private practice with the priorities in your life. To help you get started working toward a work-life balance that feels good to you, I chatted with my friend, Allison Puryear from  Abundance Practice Building. Currently, Allison and her partner own 3 businesses between them both while still making time for their family of four... So Allison has learned a thing or two about balancing it all.  Listen in to the wisdom she brings on this topic and hopefully it will help you find new ways to create balance in your own life!

There's no doubt about it: creating a great website that grows your private practice is an investment. Now, that investment usually shows up in one of two ways… It may be in dollars and cents as you hire a professional to execute on your vision and build you a website that becomes an asset in your business… Or the investment may be in hours spent as you put the website together yourself. In this week's episode, we're going to unpack why some therapy websites fail is and what you can do to make sure you haven't wasted your time or money on your website. It's time to get your private practice website working for you and growing your business!

If you've spent any time listening to online marketing or private practice coaches for tips and strategies for growing your business, you've probably heard mention of passive income. The hope of passive income is that you'll put in the time, money or effort in TODAY so that you can generate more income in your business for days and years to come. There are SO many ways you can add more revenue to your life and business. And to prove just that, our special guest on the Private Practice Elevation Podcast, Jeff Guenther, LPC, is giving you 24 passive income ideas to get your entrepreneurial juices flowing. In our chat, you'll get a first-hand glimpse into what successful passive income can do in your private practice.

Copywriting can be one of those frustrating yet ongoing activities that business owners have to grapple with, especially if you're the one doing your marketing. But take it from me, copywriting is like a muscle. The more you exercise it, the stronger it will get- but it does take practice! If you're feeling like you're consistently cursed with that blank screen of copywriter's death and writer's block each time you go to write your therapy website copy, then this episode is for you. Use this strategy as a starting point the next time you need to write copy for your private practice.

It can be frustrating to work so hard on your private practice website, write blog after blog, only to find that no one can find you in Google.  But optimizing each blog post for search engines can be extremely time consuming and frustrating as well.  We've covered a lot on the topic of SEO over the last few weeks, but today you'll walk away with 5 simple things you can do to start optimizing your website for search engines. By simple, I mean, you can get started today and apply these steps to each and every blog post and webpage you create.  

We've been talking a lot about SEO on The Private Practice Elevation Podcast lately. However, so far we've only discussed the strategies you can use to rank your therapy website for those keywords that your clients may use to find you. How can you help ensure that when your perfect client - who lives near your practice - searches Google for therapeutic services, that your website will come up? You do this through an extra level of search engine optimization: local SEO. Give a listen to this episode to learn more about local SEO and how you can use it in your own marketing strategy for your private practice.

In this episode of the Private Practice Elevation podcast, I'm going to unpack backlinks, what they are and how you can use them in your own private practice SEO strategy. Backlinks are exactly what they sound like: links from other websites that lead people to your website. And backlinks help tell Google more about the topic of your own website and whether it can be trusted. If you're not creating the best dang content to help solve your clients' problems before they even become a client, then it's going to be hard to rank your website and get more traffic from Google. Listen in now and find out more about backlinks and how they can help.