Private Practice Elevation With Daniel Fava

I've had a ton of great guests and great podcast episodes, but this is by far my favorite episode!  That's because I got to interview my favorite person of all time: my wife, Liz! If you've followed my journey for some time then you already know that I do what I do because of my wife and that first website we built for her therapy practice back in 2012. She was just getting started in private practice, heading out on her own and we knew nothing about marketing, ideal clients or how to get found in search engines. Fast forward to 2020 and Liz finds herself in her own office space with a full practice and a waiting list of clients. In this week's episode of the Private Practice Elevation podcast, we dig into the nitty-gritty of my wife's 8-year private practice journey from zero clients to a successful practice.

In this Encore Episode you'll learn how to find the right SEO keywords to use on your private practice website. This is step one of helping your clients find you in search engines. If you don't know which keywords are "good" ones, then you won't know what type of content you need to create.. So this episode will help you save time and understand how you can easily uncover the right keywords for your private practice. Check it out now!

One of the first questions I get when someone decides they're going to build their therapy website using WordPress is, "what hosting company should I use?" In this episode of The Private Practice Elevation Podcast, I'll share with you some of the key things you'll want to look for when choosing a reliable host for your WordPress website. Like any service that you invest in for your business, your hosting company should serve YOU and empower you to focus more on your business and make it easier for you to succeed. So how can you avoid choosing a WordPress hosting company that sucks the life out of you and the money out of your wallet? Give a listen to this week's episode!

In today's Encore Episode of the Private Practice Elevation Podcast, we're discussing how to build an online group therapy practice. Many therapists have heard of the business model of a group practice. It's a great model that takes a lot of work. But usually, when we think of group practices, we think of a group of people in one physical location. Well, today we're talking with Dr. Lisa Lovelace, founder of Synergy eTherapy, a group practice that has been solely online since starting in 2016.  Today, Lisa's group practice has 12 clinicians and is serving clients in 14 states. If you're curious in creating an online group therapy practice, I know this episode will be helpful to you.

In this week's Encore Episode, I'm going to give you an overview of an entire online-marketing strategy that you can use to guide you as you grow your private practice. As a business owner, it can often be difficult to understand what we should focus on and when in order to generate more revenue and reach our business goals. So, this episode will be the first of a 4-part series breaking down what I call "The Online Marketing Summit" to help you know what to focus on and when.

In this week's Encore Episode, we're talking with a very special guest: Maureen Werrbach from The Group Practice Exchange. Maureen helps healthcare owners successfully start and scale their businesses, so that they can have a larger impact on their communities. She is also the owner of a group practice in Chicago, Urban Wellness, where she employs 40 of her own clinical staff. So, Maureen knows a thing or two about scaling a private practice and leading a team of clinicians that share her vision for her business. If you want some key lessons to help you can start and continue to grow your own group practice, listen up!

In this episode you're going to learn how it's actually possible to know exactly what will make the biggest impact in growing your private practice. You didn't go to business school (probably) and it can feel nearly impossible to know what you need to focus on to grow your therapy practice. But the truth is, your skills as a therapist is exactly what makes you qualified (even more than others!) to run and grow a successful private practice. That's what Kasey Compton, author of the book Fix This Next for Healthcare Providers, wants you to know. Join me in our conversation as we unpack the why behind her book and how it's going to help you gain more business confidence and create a plan for growth.

Is it more important that your private practice website be optimized for search engines or is it more important that your website looks great? Many people think that SEO and great design are mutually exclusive.  If you want your website to look stunning, well, you'll have to give up on SEO. But you need SEO in order for your clients to find you, right? In this week's Encore Episode of the Private Practice Elevation Podcast, we're going to get to the bottom of the relationship between SEO and website design and usability.

Today's episode of the Private Practice Elevation podcast is going to be right to the point. In this episode, we're going to talk about 5 simple things you need to have on your therapy website in order to get more clients. Many therapists build a website and put a lot of time and effort into it, only to wonder why it's not actually getting them any clients. They think, "if I build it, they'll come, right?" Not always. In this episode, I'll share 5 simple things that many therapists are missing on their websites. Things that will help you get more clients in your own private practice.

This week we are kicking off a series of Encore Episodes! As we ramp up for an awesome fall, we will share some of our listener's favorite episodes.  First up, we are hoping you enjoy this conversation with our client, Kayla Reilly!  In this episode, you'll learn how you can make the shift from working in your private practice to operating as a business owner and CEO of a group practice. Kayla shares what's worked for her (and hasn't worked) to help her grow her private practice and make the shift to business owner and leader of a great team.

In this week's episode you'll learn how you can leverage content marketing for your private practice to increase your authority and reach more of your ideal clients.  Many therapists and private practice owners have heard of content marketing. To help us answer all of our questions and unpack all things content marketing, we're going to chat with Michael Fulwiler. Michael is the former CMO of the Gottman Institute and brings over 10 years of content marketing experience to the table. Now he's helping therapists level up their marketing and become more educated about how to market a private practice successfully! 

There are a lot of people out there who are jumping on the coaching bandwagon. Some good. Some… maybe not. But the truth is that no one is more qualified to become a coach than mental health therapists. As you'll see in my conversation with our guest, Katie Read, therapists are already coaching!  Katie has a beyond impressive resume and tons of experience, but currently, she's obsessed with helping therapists get profitable doing the creative, out-of-the-box, authentic work they're called to do.  If you've ever felt like there's got to be more than one-on-one therapy and you're ready to make a big impact in the world… this one's for you!  

Your homepage is often the most visited page on your website. But many people either have not enough information on this page to be effective, or they try and cram everything into one place and end up losing visitors and potential clients. So, how can you make the most of this strategic web page and make sure that you're getting your potential clients to where they need to be in order to convert them to a new client? This short episode is packed with simple tips and things you can do today to improve the homepage on your therapy website.   

In this episode of The Private Practice Elevation Podcast, you'll learn how having a digital product to offer your potential clients can help you drive more traffic to your website. You may have heard these terms before: downloadable freebie, a lead magnet, or a free opt-in. To help us understand how you can use digital products to create more referral traffic to your website, we've got Lisa M. Noble from Vivid Visual Solutions as our guest. Lisa is a brand strategist and web designer who works with female therapists and entrepreneurs who are eager to build and grow their client loads. Listen in now!  

In this episode we're going to break down Googles coming update called Core Web Vitals and what you need to know to keep your website competitive when it comes to SEO. Google is always making changes to their algorithm. It's something that happens almost weekly to make search results even more useful for visitors. But every so often they make bigger updates that include new ranking factors. Google has announced that in 2021 they will be making updates to their algorithm to include what they call "Core Web Vitals". So, what the heck does that mean and how will impact your website? Well, Core Web Vitals are basically what Google is now considering as vital to providing a good experience to users of your website. This way, they're showing Google users only the best websites out there. Listen up as I explain what Core Web Vitals is and it means for the SEO of your private practice website.  

One of the first questions I ask therapists when discussing SEO strategy for their therapy practice is "what keywords do you want to rank for." Many therapists just aren't sure what keywords they should be using on their website and this is step one of helping your clients find you in search engines. So let's talk about it! This episode will help you save time and understand how you can easily uncover the right keywords for your private practice.  Listen in now!  

As with any platform out there, there are best practices for using YouTube depending on the end goal you have in mind with your online marketing. But, as you'll learn in my conversation with Dr. Marie Fang, there's a way to use YouTube in your therapy practice and that's different than if you wanted to use YouTube to reach a broader audience and grow some passive income. Dr. Marie gives us the inside strategies on both…  So if you're wondering why and how to use YouTube to connect with your therapy clients or reach more people for that side hustle you've been thinking about, listen up!

In this episode of The Private Practice Elevation Podcast, you're going to learn step-by-step tips to optimize your Google My Business listing for your therapy practice. It's really step one of any SEO plan… make sure Google knows your business exists and where you're located. To help us understand how to use Google My Business for therapists and private practices, meet our guest, Craig Alsup. Craig has seen his practice grow month over month over the last several years and is seeing exponential traffic and conversions coming from his private practice's Google My Business listing. Grab your pen and paper because you're going to get easy and effective tips to bring your Google My Business listing up to scratch and help more clients find you!

We're wrapping up our 4-episode series on The Online Marketing Summit, a 3-phase marketing plan to establish your private practice online, get traffic and exponentially increase leads and clients in your business. If you missed the first three episodes of The Online Marketing Summit series, you can check them out here: Episode 74: A Complete Strategy for Marketing Your Private Practice Online Episode 75: Online Marketing Strategy for Private Practice: The Website Phase Episode 76 - Online Marketing for Private Practice: The Traffic Phase This week's episode is all about strategies that can be a major catalyst to getting traffic to your website, growing an audience and establishing you as an expert in your niche. Listen up as I break down the ways you can increase your authority and reach more of your ideal clients.

Today we're continuing our series based on The Online Marketing Summit, a 3-phase marketing plan to establish your private practice online, get traffic and exponentially increase leads and clients in your business. If you missed the first two episodes of this series, you can check them out here: Episode 74: A Complete Strategy for Marketing Your Private Practice Online Episode 75: Online Marketing Strategy for Private Practice: The Website Phase In this episode, we'll dig into the second phase of your online marketing plan: The Traffic Phase. Once you've successfully established your private practice online with a great website filled with the right content to attract and convert your clients, the time has come to amplify your traffic. So, let's dig into some strategies behind getting people to show up to your website.