Private Practice Elevation With Daniel Fava

In this special episode of The Private Practice Elevation Podcast, I'm going to crack open the book on a subject I don't talk a lot about… myself!   Over the years, I know I've shared bits and pieces of my story and how I started Create My Therapist Website and Private Practice Elevation.    Especially how I helped my wife get her private practice online and get her ideal clients to her website.   But I thought it would be fun to let you into all the little bits of it all and put all the pieces together from start to finish.   I know for myself I find so much inspiration in other business owners' stories.   There's so much we can learn from others' mistakes, highs and lows, and the lessons that they've learned from being in the trenches of building a business.   When I started Create My Therapist Website as a blog back in 2016, I had no idea that nearly 6 years later I'd have a podcast and build a website design agency for therapists.   Initially, I thought there would be more focus on online courses and web

In this episode of The Private Practice Elevation Podcast, we're going to talk about your website content and specifically, what content and pages need to be on your website in order for it to be successful.   Most therapists would agree that they need a website to market their private practice online and help them gain clients.   The problem is that most private practice websites lack the proper pages and content to make a big impact on the business.   And it's this lack of content that is one of the biggest things I see holding back most therapists who want to get organic traffic and clients using their therapy website.   I see it often when I perform website audits or coaching calls… the website just doesn't have enough content to resonate with the ideal client and allow Google to pick up the website and rank it high in search results.   So, let's talk about your website content and make sure you have what you need in order to hit your goals for online marketing. In This Episode, You'll Learn: How to defi

Today's episode of The Private Practice Elevation Podcast is a step-by-step lesson on how to optimize any web page or blog post for SEO (search engine optimization).   We'll be using our favorite WordPress plugin for SEO: Yoast SEO.   For the many of you using WordPress for your private practice website, I know you've likely heard of this plugin or may even be using it yourself.   But when we asked listeners of the podcast to send in their specific questions, a handful of folks asked about Yoast SEO.   More accurately, "how do I get all the dots green in Yoast SEO?"   If you don't know, Yoast SEO is one of the most popular plugins for WordPress to help you optimize your content so that Google (and your ideal clients) will know what your website is all about.   It allows you to set your keyword and then analyze your content to make sure it's optimized correctly for that keyword so that it will hopefully show in Google search results.   But sometimes it can be challenging or confusing to know how to edit your c

  In this episode, you're going to learn how a break-in at one therapist's home led to an idea to create an app for keeping track of your continuing education certificates and requirements.   Sounds like a good story, right?!   Have you ever had an idea for an app, a website, or even a business that will help solve a problem you know many people are facing?   Maybe you've got a big idea for something to create, but you're not sure what the next step is or where to begin.   The thing is, many people have "big" ideas all the time. I know I do!   But it's what you do with those ideas and the baby steps you take that make all the difference.   Today's conversation will give you the inspiration to take those steps and start building that thing you have in your heart and mind.    Dr. Lani Chin is the creator of CE Hub, an app that conveniently stores all of your continuing education documents and allows you to track your progress along the way for when it's time for your license renewal.   From seeing what my wife

In this episode of The Private Practice Elevation Podcast, I'm going to share my insights on how long you should expect a website design project to take.   Over the years, I've spoken to many private practice owners who are interested in getting started on their therapy website - they're excited to reach their ideal clients and start getting some visibility.   But the conversation comes to a rather quick end when they tell me that they were hoping to launch their website in about a month.   Now, I believe your website is the most important part of your online marketing and can make all the difference in you actually reaching the goals you have for your business.    If your goal is only "get the website live", well there are plenty of freelancers out there who I'm sure could help you do that quickly.   But if you've got many goals that you're looking to reach in the next 1 - 3 years, then your project may not be as simple as just getting a website up on the internet.   And when you take your goals into account

In this episode of The Private Practice Elevation Podcast, you're going to learn about tips and an exciting new website that will help you decorate your therapy office so that it's professional, calm and functional.   One of the challenges of private practice is getting your office space furnished and decorated in a way that's functional for you and helps your clients feel comfortable and at ease.   I remember when my wife got her first space with multiple offices a few years ago.   The time it took to find the right furniture, choose complementary colors and decor and put it all together.    It's a lot of work!   In this episode, I speak with Alison Pidgeon, who has created a website and service called TheraSuite, to help with all these challenges.   From the TheraSuite website:    TheraSuite provides professionally developed style boards that were created with a therapy office in mind. Their interior designers seek out the best therapy office furnishings– like soundless clocks, art that functions as sound p

In this episode of The Private Practice Elevation Podcast, we will discuss each area of SEO so you know exactly what you need to do when optimizing for SEO.   SEO is an important part of any online marketing strategy.    SEO stands for search engine optimization, and it's the process of optimizing your website to rank higher in search engines like Google. SEO encompasses four main areas: technical SEO, foundational content, on-page SEO, and off-page SEO.    The goal is to get your site ranking high in search results so that you can drive more traffic to your website and increase revenue!    But most therapists get easily overwhelmed by all that goes into proper search engine optimization of their private practice website.   And it's true, there is a lot!   But with all the tasks and things to keep in mind, we actually find just 4 critical parts (or categories) to SEO.   Listen up as I break down the 4 pillars of great SEO.   Links mentioned in this episode:  90. How to Create A SEO Strategy For Your Private

In this episode of The Private Practice Elevation Podcast you're going to learn the reasons why it's so important to work on your visual brand before you build or redesign a website for your private practice.   This topic is something near and dear to my own heart, since it's something that comes up regularly with the website design projects we work on.   Oftentimes, clients will hire us to create the website of their dreams… and that's truly what we always aim to do.   Except, many clients do not have a clear vision of what design elements their website needs in order to quickly and accurately communicate to their potential clients what therapy with them is like.   So we work with our clients to uncover things like which fonts, colors, tones and photos would really speak to their clients and help them identify with their brand.   But honestly, the most successful projects and the happiest clients are the ones that have done that work up front, before website design even begins.   You may think that the term

In this episode of The Private Practice Elevation podcast, you're going to learn what it means to be deeply rested and wildly successful. I know we have many introverts out there listening to this podcast, and this one is especially for you. As an introverted person myself, I was super excited to have this conversation with Maegen Megginson. So much of the world's systems tell us that in order to be successful, we must hustle, grind it out, and sacrifice our rest and peace. But what if there was a way to be wildly successful in your private practice and business without giving up the things that bring you joy and leave you filled with energy, rather than depleted? Maegan Megginson is a Sex Therapist turned Business Coach on a mission to help successful entrepreneurs fall madly in love with their businesses.  After nearly burning out, Maegan finally figured out how to leverage her introverted and highly sensitive strengths to create two businesses she loves. Listen in as two introverts share their past and cur

In this episode of The Private Practice Elevation Podcast you're going to learn 7 simple things you can do to help you get more conversions from your website. Your private practice website exists to help you grow your business, right? The problem is that many websites are not built with conversions in mind. It's not as simple as just having a phone number on your website… but it's also not rocket science either. If you're curious about some simple things you can improve and some mistakes to avoid so you can get more clients from your website, give a listen to this episode.

In this podcast episode you'll learn the do's and don'ts of organizing your website content for your ideal clients. When it comes to creating content for your services and specialties, one issue comes up time and again. So we'll also be answering the age-old question, "is it ok to have multiple ideal clients?". Listen to this quick episode for my answer to these questions so that you can make sure your website reaches the clients you love.

In his new book, Thursday Is The New Friday, Joe Sanok challenges our acceptance of what the typical workweek is and teaches us how to get more done in less time. In Thursday is the New Friday, author Joe offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire. If you're feeling burned out and in need of a fresh take on your work schedule so you can get more rest, listen to this episode.

In this podcast episode, you'll learn how to ensure your WordPress website is properly maintained so that you can keep it safe, operational, and working it's best to get you clients. The trouble is that most therapists consider their WordPress website to be "set it and forget it". Or they don't understand what maintenance tasks they should be performing. So, in this episode we'll give you a weekly, monthly and yearly schedule of tasks you can be doing in order to keep your website functioning well and always available for business.

In this episode, you'll learn 3 reasons why investing in SEO for your therapy practice is often a better investment than paid advertising. The simple math shows that as traffic increases, some of that traffic will reach out to you about your services, and some of those leads will turn into clients. That's exactly why traffic-building is a big part of our process here at Private Practice Elevation. In this episode we'll discuss the pros and cons of both strategies and why SEO is a fantastic long-term investment into your business.

In this podcast episode you're going to learn 7 things you can do to increase the loading speed of your website. The speed of your website matters a lot. So much so that a study showed that just a two-second delay in page speed can increase bounce rates by 103%. The problem with increasing your website speed is that you can get into some pretty technical territory so it may be confusing or difficult to even begin making improvements. But in this episode of The Private Practice Elevation Podcast, I'm going to share 7 things you can do that don't require a degree in website development. If you've been unhappy with your website's speed, listen up for some ways to improve it.

In this podcast episode you're going to learn how to step into your entrepreneur role so that you can launch new income streams and create the impact you've been dreaming about. Dr. Christie Kederian has an extensive career as a professional matchmaker and relationship expert for eHarmony and Match.com affiliate company, Christie has helped thousands of people create lives they love and find love they deserve. Dr. Christie is also an experienced marriage and family therapist, and a professional speaker, providing trainings with the California Association of Marriage and Family Therapists. She's built multiple businesses and successfully added new income streams to her career and I'm super excited for you to learn more about how you can do the same.

In this episode of The Private Practice Elevation Podcast I'll give you 5 important questions you can ask before hiring a website design agency for your private practice. Your online presence is one of the best investments you can make when you're marketing your therapy practice. The trouble is, many therapists don't know the right questions to ask. So, in this episode, I'm putting myself on the other side of the table and thinking about what I'd want to know if I was hiring someone to design a website for my business. Listen in, take notes, and use these questions to help facilitate your conversations when talking with a therapy website design company.

In this episode you're going to learn how to create an SEO strategy for your own private practice website. Search engine optimization (SEO) is becoming one of my favorite topics. I love how practical it is and the results that can happen in your therapy practice when your ideal clients can find you on Google. The problem with SEO is that it is SUCH a big topic. But if you have a website and want to attract more of your clients to it, you've got to at least understand the basics of SEO and how to apply it to your business. That's why, in this episode, I'm giving you a 3-step formula to craft your own SEO strategy and start getting more traffic to your website.

In this week's podcast episode, you're going to learn how to step into leadership so that you can scale your business and lead your team well. I know many of you that listen to this podcast are either leading a group practice, in the process of shifting to a group practice model, or plan to in the future. In doing so there are likely many roles that you're already playing in your therapy practice and maybe even more that you'll play in the future. But probably the most important role that will have the biggest impact on the growth of your business is that of a leader. To help us embrace our inner leader and do it in an authentic way, we're talking with Katie Vernoy. Katie is the co-founder and co-host for the Therapy Reimagined Conference and the Modern Therapist's Survival Guide podcast. Listen in now! 

In this week's Encore Episode, we're going to help you determine the actual return on investment you'll get from investing in an online marketing strategy for your private practice. If you don't know what the real monetary impact of your investments is (whether that's money, time, marketing focus), you'll have trouble knowing what's working and what isn't.  So listen is as we go through some key metrics that you'll want to know in order to help you decide whether investing in your online presence makes sense for you.