Private Practice Elevation With Daniel Fava

In this episode of The Private Practice Elevation Podcast, you’re going to learn 5 simple things you can do to optimize your Google Business Profile and maximize your local SEO potential.   Local SEO involves the steps you can take to make sure that when potential clients are searching for therapy services in your area your website and practice come up in the search engines.   For example, if you offer couples therapy and are located in Atlanta, you want your website to come up when clients type “Couples therapy” in a search engine, while they are located in Atlanta.   Google looks for local signals, such as business directories to get a better understanding of where your private practice is located.   At the heart of this local SEO ecosystem is your Google Business Profile.   While setting up a Google Business Profile is often the first thing therapists do when opening their private practice, these profiles are often not optimized.   So we’re going to go over 5 simple things you can do to optimize your pr

This week on The Private Practice Elevation Podcast, we’re talking all about how to use podcast appearances to market your private practice.   If you’ve been listening to the podcast for some time, you’ve likely heard that I’m a big fan of being featured on other podcasts as a way to market your business.   And for many reasons.   The first is that it is a way to reach your ideal audience in a way that you couldn’t on your own.   It’s also a way to get high-quality links from other websites that link back to yours, which has a HUGE impact on your SEO (search engine optimization).   Not to mention, it makes you look like an expert in your potential client's eyes.   But it can be pretty daunting to put yourself out there and try to book an interview on a podcast you’d like to be a guest on.   And so many private practice owners don’t do it and miss out on the marketing opportunities that go along with podcasting.   To help you overcome these hurdles and get started using podcast appearances in your marketing, w

In this bonus episode of The Private Practice Elevation Podcast, we discuss some exciting news - we’ve got a new website design package specifically designed for therapists just starting out in their online marketing journey.   The goal of Private Practice Elevation is to help you elevate your online presence, no matter what level your private practice is currently in.   But what if you find yourself at those lower elevations, where you’re looking to establish your business online and create some momentum?   You need a foundation - a place where potential clients can find you and where you can send your referral sources as you build those relationships.   In an attempt to save some money, most people turn to DIY platforms like Wix and Squarespace to get their business online. While that can be a great starting place to generate some clients, it often comes with a cost…   Those DIY websites look, well, DIY.   This could mean missed opportunities plus time and money wasted as you try and learn website design y

In this episode of The Private Practice Elevation Podcast, we’re going to talk about the most important things you need to know before you start a faith-based therapy practice.   I know many therapists that want to integrate their faith into the work that they do - both clinically and in how they run their practice.   My wife happens to be one of them!   But one thing that can be a challenge is understanding how to position your practice from a faith-based perspective without excluding other clients that don’t adhere to a certain faith.   You may want to bring faith into the work you do, but you may be afraid it will turn other clients off.   So how can you create a practice that stays true to who you are and the faith that’s important to you in such a way that will help you grow your business?   Today we’re speaking with my friend, Whitney Owens, all about building a faith-based private practice.   She’s sharing her wisdom about what she’s learned both firsthand from building her own practice as well as the

In this episode of The Private Practice Elevation Podcast, you’re going to learn 4 simple steps that will help you validate that course topic idea you’ve got swimming around in your head.   With the power of simple online platforms like Teachable and Kajabi, it’s no wonder why so many entrepreneurs and private practice owners are shifting their energy toward creating courses.   It’s a great way to reach more people with your expertise and generate income for something that you’re passionate about.   But one of the biggest challenges to creating a course is nailing down a topic that you’re confident will actually sell.   Because no one wants to pour time, money, sweat, and tears into building an online course just to have it fall flat and have no one buy it.   Validating your course topic is the best way to ensure you’re on the right track toward a course that sells.   James Marland from Course Creation Studio joins me to share 4 steps you can take to validate your profitable course idea.   James is on a missi

In this episode of The Private Practice Elevation Podcast, we’re going to talk about non-traditional ways to market a private practice.    Living in these modern times, I think we sometimes forget about the tried and true methods that can be used to build a business.   Often we turn to our computers and social media feeds and think “this is how I’m supposed to market my private practice.”   The problem is that in order to build a successful private practice, you may need to think outside of the box.   Clients won’t just show up unless you go out and look for them. They need to know you exist!   So what are some creative ways to increase your visibility, share your expertise, and attract more of your ideal clients?   Our guest, Dr. Larry Waldman is on the show today to share some of the creative ways he marketed a successful private practice - one he had for over 45 years!   Dr. Larry is a psychologist, professor, speaker, and author who is passionate about helping private practice owners think outside the box

In this episode of the Private Practice Elevation Podcast, you’ll learn about an exciting new platform enabling therapists to help more people by helping their clients pay less.   Many therapists in private practice avoid insurance panels like the plague.   It’s a lot to manage and a headache to handle the forms, check the client’s benefits, and keep up with them.   But marketing your mental health services strictly private-pay-only therapy could likely mean many potential clients passing you by just because they’ve deemed your fee too high.   Zaya Health is looking to change that.   They believe “Therapists shouldn't have to choose between running a successful practice and providing accessible care.”   So how can you attract more private-pay clients by saving them money through out-of-network reimbursement? And how can you do it with no extra work on your end?   Our guest today is Christine Li, founder of Zaya Health, and she’s here to answer that very question. In This Episode, You’ll Learn: The challenges

In this episode, we’re going to explore the relationship between your website copy, website design, and you.   What do you think is more important… the words on your website or the design of your website?   So often we agonize over the words that go on each web page; writing, editing, and revising.   Then we take that content and try to work it into our website in a way we think “looks good”.    But what is your website design actually saying?   Like non-verbal communication during a therapy session, design can often communicate many things beyond what the copy on the page is saying.   So how we can marry these two things together - copy and design - so that we’re captivating our ideal clients and leading them toward finding a solution to their pain?   And how can we approach our marketing authentically so that it resonates with both your clients and the brand you want to create for your private practice?   Today’s guest, Jenn Fredette, is helping us dive deep into these questions and the relationship between

When your ideal clients search for your therapy services online, are they able to find you?   In this episode of the Private Practice Elevation Podcast, you’ll learn all about The SEO Basecamp Live Training Group - our 7-week class for private practice owners who want to create and implement an SEO strategy that gets them more traffic and clients.   After working and speaking with scores of clients about their SEO, I’ve seen a typical pattern, and it often goes like this:   Your website has been created and you’re ready to market your services to the world!   However, when you look at the analytics (if you have them) you can see that people just aren’t showing up to the website.    So you wonder, “how can I get more clients if no one even knows I exist?”   So, after doing a bit of research and talking to colleagues, you learn that SEO (search engine optimization) is what you need to do in order to attract traffic to your website and create a steady flow of new clients in your business.   So you start learning

In this special edition of the Private Practice Elevation Podcast we’re going to talk about the basics of keyword research and how keyword research is the starting point for a successful SEO strategy for your private practice.   The problem that many therapists have when they begin working on their website and SEO is that they just don’t know which keywords to use.   So they may try and just use a handful of keywords that may or may not work.   They end up spending time writing website copy that may or may not actually bring organic traffic to their website. Many people also think that if they just add a few keywords sprinkled around their website that they’ll start to get traffic from search engines.   But keyword research is one of the most important pieces in a complete search engine optimization strategy because it will inform and power many of the future steps in your SEO process.   Before we put the keywords on your website, we need to know which keywords are “good” keywords.   In other words, which ke

In this episode of The Private Practice Elevation podcast, you’re going to learn about the 4 Mountains of Successful SEO for private practice websites.   “What do you mean by ‘the 4 mountains of SEO’”, you ask?   The 4 Mountains are the main pillars or categories that make up a holistic SEO (search engine optimization) strategy for your website.   Most people, when they think about “doing SEO”, focus solely on making sure they have some keywords in a few places on a page.   Or they may put keywords in page titles and meta descriptions and hope that may move the needle of their ranking results.   But there’s actually much more that can and should be done in order to make sure your SEO efforts are truly effective.   It’s when all 4 Mountains are working together that we see exponential growth in organic traffic, bringing more of your ideal clients to your website.   So let’s break down these 4 Mountains of Successful SEO and what goes into each of them. In This Episode, You’ll Learn: The four main pillars that

In this episode of The Private Practice Elevation Podcast, you’re going to learn the why, what, and how of creating a course or workshop that attracts and serves your ideal therapy clients.   Let’s face it. Running a therapy practice and consistently sitting one on one with clients can be taxing.    You have every intention of helping as many clients as you can, creating change in the world while also creating an income for you and your family.   However, this can lead to burnout.   One way to lighten that load while even increasing your impact with your ideal clients is to leverage your expertise by teaching others.   Using a course, workshop, or mini-training could be a way to reach your ideal clients and support your current clients.   You may have already thought about that online course or workshop you’d like to create.   The trouble is, where do you begin?   What topic should you teach on?   How should the content be presented?   Who are you to do such a thing?!   Nyssa Brown, from Bespoke Curriculum De

In this episode of The Private Practice Elevation Podcast, you’re going to learn how to write copy for your website that speaks directly to your ideal client.   I’m sure you know that the copy on your website has the power to connect with your ideal client.   And when a potential client feels connected, and that you understand their challenges on a deep level, they’re more likely to take that next step and actually become a client of yours.   But most therapists struggle with what words they should actually use that will resonate with those potential clients.   What are the words you can use to connect with them?   How do you create an entire website that speaks to them?   And if you don’t know those words, how can you find out what they are?   Our guest, Laura Long LMFT/S, is going to teach you her 3 C’s of copywriting for your private practice website: Clear, Compelling, and Conversational.   As a business coach, Laura has been teaching therapists how to create copy for therapist websites for years.   If y

In this episode of The Private Practice Elevation Podcast, you’re going to get a glimpse into the various stages over the lifespan of a growing private practice.   Many therapists start out as solo practitioners, building a private practice around one-on-one client work.   Over time, they may find themselves full of clients - so much so that they have to start a waiting list or refer new clients to other therapists outside of their practice.   So they shift their focus to hiring associates and start building their group practice and continue growing.    But there’s actually more than one way to scale a private practice.   And with the rise of online therapy and the ability to reach more people nationwide, opportunities are increasing!   So, today we’re chatting with seasoned entrepreneur and private practice owner Gordon Brewer all about the path he’s taken over the life of his private practice.   Thinking about the next 5 years and nearing retirement, Gordon has a wealth of knowledge when it comes to scaling

In this episode of the Private Practice Elevation Podcast, we’re going to be talking all about making the transition from a solo practice to group practice.   It’s a typical business model in private practice: you start out on your own, fill your schedule, then decide to hire more clinicians to start taking on more clients.   However, it’s a big shift to go from running a business with one employee (yourself) to growing and managing a team.   And hiring a team can be an extremely challenging part of making that leap to group practice.   Many therapists struggle to find great clinicians that are a good fit for their group practice.   But when you hire the right people - people who are committed to seeing your private practice succeed - it can make a huge difference in how well and how fast you grow your business.   Today we’re talking with Amanda Landry from My Private Practice Collective and she’s laying out the mistakes therapists make when transitioning from solo to group practice.   She also shares a ton o

In this episode of The Private Practice Elevation Podcast, you’re going to learn the 4 roles you need to play when marketing a therapy practice.   If you’re like many therapists or private practice owners, marketing can be somewhat of a four-letter word.   You’re not too sure how to talk about yourself or your services without making it all about you.   You want to reach more of your ideal clients, but struggle to find the right words on your website, social media, or other marketing collateral.   The truth is, we tend to complicate marketing and get all mixed up with the emotion of running a business and trying to get more clients.   To help us simplify things and create more confidence in marketing a private practice, we’re chatting with my friend, Jane Carter.   Jane has a beautiful way of teaching through storytelling and helping us think of how we do marketing and business in new ways.   Listen up where she breaks down how you can think about marketing in new ways to help you break through your roadblock

In this episode of the Private Practice Elevation Podcast, you’re going to hear a first-hand account of what it’s like to do online marketing for a business over the span of 8 years.   The ups and downs. The good, the bad, and the ugly!   When it comes to marketing your private practice or new business online, it can often be so overwhelming to know where to start and what to focus on.   You could put a bunch of time and energy into one thing and still wonder where your ideal client is and why are they not showing up.   But over time, as you flex your marketing muscles and begin to see what’s working and what isn’t, your focus gets more refined and growth begins to occur.   I think one of the most helpful ways to learn about marketing a business online is to hear from people who have gone before you.   When you listen to someone explain their stories of what worked, what didn’t, and the mistakes and successes they had, you can take those lessons and apply them to your own private practice.   That’s exactly wh

In this episode of The Private Practice Podcast, you’re going to learn how making clinical supervision a part of your private practice can help you uplevel your business and career growth.   The trouble is, with the current associations available to therapists and confusing state licensing protocols, it can be hard for supervision-seekers to find a supervisor with whom they resonate.   After all, new graduates are looking to start their careers off on a solid foundation, and a great supervisor can truly impact the trajectory of their careers as mental health professionals.   But someone is solving the problem by connecting supervision-seekers with supervisors across the United States…   Enter Dr. Amy F Parks.   Dr. Parks is a licensed therapist with more than 35 years of experience in the mental health field. She is an LPC and a Nationally Accredited ClinicalSupervisor.   She’s also the creator of The Clinical Supervision Directory.   The Clinical Supervision Directory (CSD) is the first directory of its kind

In this episode of The Private Practice Elevation podcast, we’re going to talk about what you need to do before you go from a solo private practice to a group practice.   Many private practice owners build their solo practice one step at a time.    Perhaps they start out with little to no business experience and slowly get the pieces in place in order to get clients, make the business profitable and grow.   And then, they decide the next stage of growing their business will be to build a group practice by adding more therapists into the mix. So they start hiring and figuring out this new phase and all the challenges that go along with it.   The trouble is that there are many key steps that are missed way back in the solo practice phase that can make building a profitable and sustainable group practice even more difficult.   This means that many therapists end up just doing the best they can instead of setting their private practice up in such a way that they can scale in the future.   And when you add more cl

In this episode of The Private Practice Elevation Podcast you’re going to learn the three most common internal inclinations that all high-achievers possess.   Have you ever wondered how some of the top business leaders are able to do what they do, build what they build, and create such growth in their businesses?   Or maybe you’ve seen the growth of other private practices in your area and thought “hmm, what are they doing that’s helping them grow?”   Now, this isn’t about comparison, which can lead you down a counter-productive path.   But it’s about recognizing that there are certain traits or internal inclinations that many successful people have that help them achieve business growth.   To help us understand these three internal inclinations and apply them to your therapy practice, we’re chatting with Joe Sanok, author of Thursday is the New Friday.   In his book, Joe examines how the four-day workweek boosts creativity and productivity.   But the only way to achieve those things is to first examine what’