Private Practice Elevation With Daniel Fava

In this episode of the Private Practice Elevation Podcast, we're diving deep into the world of financial planning specifically tailored for therapists in private practice and how you can increase your returns and hit your goals.   We’re going to be talking all about the goals you have for your life and how those goals can actually drive the financial decisions you make in your private practice.   Navigating the financial planning side of running a business can take time and effort.   From bookkeeping to taxes, to whether you should be an S Corp or an LLC. There are so many questions to answer.   Well, today we’re talking with Ryan Derousseau and he helps us unpack the nitty gritty of getting started with your financial plan and increasing your returns in your private practice.   Ryan Derousseau is a fee-only financial planner based in Long Island, New York. He has a background in writing and has worked for publications such as Fortune, Money, and the New York Times. Ryan specializes in working with therapists

In this episode of The Private Practice Elevation Podcast, we will be discussing the topic of Return on Investment (ROI) for marketing in your private practice.    ROI stands for Return on Investment, which refers to the benefit that you expect from an investment activity.    In the context of marketing, ROI measures the effectiveness of your marketing efforts and helps you determine whether your investment is generating the desired results.    Our guest today is Carla Titus, the founder and CEO of Wealth and Worth Within, a fractional CFO firm that provides consulting and advisory services to growing businesses, especially in the mental health space.    Carla has extensive experience in finance and has helped numerous businesses improve their financial planning and decision-making. In This Episode, You’ll Learn: The importance of financial knowledge for small business owners The need to outsource and delegate financial tasks Definition and importance of ROI (Return on Investment) Mindset challenges a

In this episode, you’re going to learn about some expert tips on accounting and bookkeeping to help you set up a strong financial foundation for your private practice.   As a private practice owner, you may often focus on the clinical side of your business, providing quality care to your clients and helping them on their journey to wellness. However, it's crucial not to overlook the financial aspects of running a private practice.    It may not be sexy, but accounting, bookkeeping, and tax management are essential components of a successful business, and neglecting them can lead to unnecessary stress and financial difficulties down the line.   In this episode, I speak with Andrew Riesen, co-founder of Heard, a platform that offers accounting and bookkeeping services for clinicians in private practice.    Andrew shares valuable insights and advice on accounting and tax-related matters that are often overlooked by small business owners. He emphasizes the importance of separating personal and business finances,

In this episode of The Private Practice Elevation Podcast, you’ll learn about one of the most important factors that may determine your success in private practice: how you handle your emotions.   Most people think they can land on some optimized marketing plan, a system for scaling, or a specific strategy that’s going to help them achieve success for their private practice.   While those things are all important, if you’re unable to handle your emotions and stressful situations successfully, you’ll likely sabotage your growth.   To be a successful private practice owner requires a deep understanding of human emotions and the ability to navigate them effectively. Starting without your own!   This is where emotional intelligence comes into play. Emotional intelligence, often referred to as EQ, is the powerful ingredient that can elevate private practice success to new heights.   Private practice professionals, such as doctors, therapists, lawyers, and consultants, face unique challenges in their daily interact

In this special SEO Quick Tip episode, we will be discussing the importance of optimizing your titles and meta descriptions on your website.    These elements play a crucial role in on-page optimization, helping your website rank higher for the keywords you are targeting.    In this episode, we will explore the best practices for crafting effective titles and meta descriptions, and how they can impact your search engine rankings.   Your title tags and meta descriptions are the very first thing that users will see in those Google search results. It’s not only important to optimize them so that you improve your ranking, it’s equally important to make them enticing to users.   We want people to go from Google to your website right?    Well, listen up as we break down these crucial SEO factors and give you a quick rundown on titles, meta descriptions and how you can optimize them. In This Episode, You’ll Learn: What are titles tags and meta descriptions The importance of optimizing titles and meta description

Today, we're diving into the topic of awkward money moments in running a therapy practice.    Join me as we explore the challenges therapists face when discussing fees, insurance, and rate increases with clients.    We'll uncover strategies to navigate these conversations with confidence and compassion.   To help us do that, we’ll be talking with Mor Goldberger. By day Mor leads Therapist Experience and Growth for Mentaya and by night she works as a couples therapist.  Introduction: The Uncomfortable Reality of Money in Therapy As a therapist, discussing money with clients can be an uncomfortable and challenging task. Many therapists find themselves ill-equipped to handle these conversations, as there is often a lack of business training in the field of therapy.    This can lead to feelings of discomfort and uncertainty when it comes to setting fees, discussing insurance, and addressing rate increases.   In this episode, we will delve into the world of awkward money moments in therapy. We will explore the exp

In this episode of The Private Practice Elevation Podcast, you’re going to learn how you can write copy that’s authentic, relatable, and helps you connect with and convert more clients.   Writing copy for our websites or online marketing doesn’t come easy for most of us.   The majority of therapists don’t have any training in marketing in business building.   So when you’ve got a website that your need to fill up with a bunch of words that are somehow going to get you more clients, that can be a daunting task.   What happens often is that we end up filling our therapy websites with therapist speak and information from the DSM.   But the trouble is that this type of language is not the language your ideal client uses to describe their feelings and the challenges they face.   So how can you create content that feels authentic to YOU and who you are, while also relatable to your ideal client?   How can you stand apart from other private practices so that you attract the best-fit clients to work with?   Patrick C

In this episode of The Private Practice Elevation podcast, we will be exploring 8 eye-opening statistics about website users and how they interact with therapy websites.    In today's digital age, having a strong online presence and professional website is crucial for any private practice, as more and more people turn to the internet to search for mental health services.    But just having a website is not enough.    It's important to understand how users behave on your website in order to optimize its design and content to serve their needs better.   Doing so can help you communicate your value and services more effectively, and improve the number of clients your website adds to your practice.   In this episode, we'll be sharing eight key statistics about website users that will change the way you think about your therapy website. Some of these may even lead you to get serious about that website redesign you’ve been thinking about!   From bounce rates to mobile usage, we'll dive into the data and provide ins

In this episode of The Private Practice Elevation Podcast, you’re going to learn how you can intentionally create a team culture in your private practice that hs clinicians begging to work with you.   One thing I’ve learned from watching my wife build and grow her own group practice is that, well, it’s hard!   It can be a struggle to find great therapists to join your team and then provide enough benefits to ensure they stay.   Not only that, it can be hard to find others who share your vision and values for this practice that you’re building.   So what can you do to begin building a team culture at your private practice?   How do you nail down your hiring process from start to finish so that at the end of it, you know you’re hiring someone who cares about your vision and the impact you want to create through your private practice?   Today we’re speaking with Dawn Gabriel.   Dawn is the founder and CEO of Authentic Connections Counseling Center, a group practice consultant, and host of Soul Care for Therapist

In this episode of the Private Practice Elevation Podcast, you’re going to learn how our perceived failures can be turned into learning opportunities that can help you reach your private practice goals.   Like all things in life, your business will go through seasons.   There will be highs and lows, and tons of challenges along the way.   But it’s how we view those challenges that can mean the difference between feeling stagnant in your business growth and truly thriving while growing your business.   One of the main things that can hold you back from growing your business is fear.   It can be scary to pay the money you feel like you don’t have to invest in Google Ads, a coaching program, or maybe a mastermind group.   But as our guest explains, you can shift to view these things as investments that you can trust will be returned exponentially.   Maira Holzmann is the owner of Somatic Therapy Partners in Denver, CO and she loves helping other therapists find the tools, support, and guidance necessary to build

In this episode of The Private Practice Elevation podcast, we’re switching gears from talking about marketing and practice building to focusing on one thing that can impact your performance in just about everything you do: your sleep. How would you rate the quality of your sleep? Do you consider sleep an integral part of your physical health as well as your mental health? I don’t know about you, but when I don’t get enough sleep (or enough quality sleep) it can throw off my entire day. I’m less motivated and less productive, and my creativity and joy seem to falter. Sleep is extremely important to me because I’ve seen the impact it can have on my daily life. I’m also a very light sleeper so I have to go through a lot of measures to ensure an optimal sleeping environment. So, as one who’s nerded out on ways to sleep better before, I’m super excited to talk about sleep on the podcast. Today we’re speaking with Terry Cralle, MS, RN, a Registered Nurse based in Washington, DC, and an expert on sleep health. Our c

  Have you tried using SEO (Search Engine Optimization) on your private practice website, but you’re still wondering why people still can’t find you on Google?   Or perhaps you’re just getting started on building your website and wondering, “what do I need to do to make sure that clients can find me in search engines?”   In this episode of the Private Practice Elevation Podcast, we’re going to talk about the five most common SEO mistakes I see therapists make.   Most private practice owners agree that organic traffic to their website can be a great stream of referrals into the business.   However, many people fail to see the results they want from their SEO efforts.   They’ve got a website - maybe even a great looking one - but the analytics show that not many people are visiting the website or using it to take the next step toward becoming a client.   I’ve consulted with scores of therapists over the years and have reviewed many websites.   And time and again I see these top 5 mistakes holding folks back fro

Do you struggle to get traffic to your private practice website?   Have you launched a website but you’re not exactly sure what content needs to be on there in order to attract your ideal client?   In this episode of the Private Practice Elevation Podcast, you’ll learn what content you’ll need on your therapy website to generate more traffic and bring more clients into your business.   When we talk about content, we’re referring to the way you share your expertise and resources on your website.   And when it comes to your private practice website, content serves two very important functions:   Content helps your ideal client connect with you, your services, and what you have to offer and hopefully positions you as the best one suited to help with their challenges  Content helps search engines pick up your website and index it so that your ideal clients can find you   You need content in order to get organic traffic to your website and, once there, you need content to connect with that traffic.   But how

Do you feel like you’re intentionally creating a life from which you don’t need to escape?    Or are you finding it incredibly difficult to create a balance between caring for others’ needs and caring for yourself?   In this episode of The Private Practice Elevation Podcast, you’re going to receive a framework that you can apply to your life so that you can embrace self-care in a way that works for you.   Let’s face it… incorporating self-care into our daily lives is hard.   It seems so counterintuitive to take time out of your day to focus on yourself, do things that bring you joy, or just slow down.   And we can often deal with feelings of guilt for putting our own needs above others.   I know I’ve struggled with this.   Today we’re speaking with Dr. Karen Dyck and Dr. Melissa Tiessen about what it means to embrace self-care and the positive impact it can have on our lives.   They’ve developed a framework, called The 4 ‘C’s”, that is going to help you identify where life has gotten off-balance and give you

In this week’s episode of The Private Practice Elevation Podcast, you’re going to learn 3 simple ways you can get more clients from your website.    In today's digital age, having an effective and well-designed website is crucial for any private practice to attract and retain clients.    A website serves as an online storefront, and it is the first point of contact for many potential clients.    However, simply having a website is not enough - it needs to be optimized for conversions and designed to meet the needs and expectations of your target audience.    In this conversation with my friend, Uriah Guilford from The Productive Therapist, we'll share three tips that can help you get more clients from your website.    Whether you're just starting out or looking to improve your existing therapy website, these tips will provide you with practical strategies that you can implement right away. In This Episode, You’ll Learn: What is conversion optimization and why is it important The importance of having a cle

In this episode of The Private Practice Elevation Podcast, we’re going to unpack everything you need to know about Managed WordPress hosting.   If you have a therapy website built on WordPress, or you’re looking to create one, you probably know that website hosting is something that’s needed to make that happen.   Website hosting is what allows you to make your website accessible on the Internet.    A hosting service provides the technologies and support needed for the website to be viewed on the Internet. It’s where you store your website files so the world can see it.   But if you’ve had a WordPress website for a few years, you’ve probably already seen that not all hosting is created equal.   When they’re just starting out with their first website, most folks will choose a hosting provider based on price alone.    You may think that hosting is just a place to stick your website files, so the cheapest one should be fine, but that’s not the case.   And after working with therapists for many years, I've heard

In this episode of The Private Practice Elevation Podcast, you’re going to learn about some of the benefits of podcasting and how a podcast can be a huge asset to your business.   Not only that, but a podcast can help you create a positive impact in your community and even the world.   In 2021 over 82 million people said that they listened to podcasts. This number is estimated to rise even further, reaching over 100 million listeners in 2024. (Statista)   This means that your ideal clients or the population you feel called to make an impact with are likely already listening to podcasts.   But there are many ways to reach your audience, podcasting being just one of them.   While podcasting may not be for everyone, I know many of you feel you have a voice and are thinking about what it would be like to have your own podcast.   So what are some of the things you need to think about when starting a podcast?   And what benefits can a podcast have on your business and your impact?   Today we’re talking with my long

In this episode, you’re going to learn 6 things that may be killing your website’s page speed and how to fix them.   The goal of your private practice website is to reach your ideal clients and get them the information they need to (hopefully) choose to work with you for therapy.   But when your website isn’t performing well and provides those potential clients with a slow and frustrating experience, chances are they will leave your website without taking the next step.   And Google has also let us know that page speed is one of the top ranking factors for websites.   So if your website is slow, it could mean an impact on your SEO and a loss in organic traffic from search engines.   How can you tell whether your website loads slowly (aside from just looking at it) and what the main issues are that are impacting your page speed?   Let’s discuss 6 things that may slow your website down and how to fix them. In This Episode, You’ll Learn: How to test your website page speed and the tools you can use The impor

In this episode of The Private Practice Elevation Podcast, you’re going to learn how clinical support can help you prevent burnout in your life.   Whether you’ve experienced burnout in your past, feel like you’re on the edge of it now, or have moved past burnout, you’re going to learn some great tips to help you - no matter where you’re at on your journey.   Most people think that just rest is the key to avoiding burnout. While rest is important, it’s so much more than just a work-life balance.    There are some key activities that you can do to help you avoid burnout altogether.   And our guest today suggests that you begin NOW, even if you don’t feel burnout at the moment.   To help us understand more about burnout and how clinical support can specifically help you overcome or avoid burnout altogether, we’re chatting with Shannon Heers   Shannon Heers is a therapist, Approved Clinical Supervisor, and founder of Firelight Supervision.    Firelight Supervision provides clinical supervision to counselors and s

In this podcast episode, you’re going to learn some of the most important aspects of creating effective social media content that will engage your ideal clients and start conversations.   Now, you may be wondering how social media marketing works when it comes to ethics…    Don’t worry, our conversation has that one covered.   But the main issue is that using social media for lead generation for therapy is ethically frowned upon.   Not so with coaching services though!   So how can you add coaching to your therapy practice and open a whole new world of potential with your social marketing - and really all your marketing?   I know from my conversations with many therapists that social media is often a love-hate relationship, with the majority of people hating it.   I myself have backed down from social media for a while due to my own fatigue and, to be honest, lack of understanding of how to make it all work.   So to help us iron this stuff out, answer the big questions about using social media ethically, and