Video Marketing Value Podcast From Hey.com

 Does adding B-roll footage to your video on YouTube help or hinder your views and watch times. Gwen and Dane take a look if B-roll really does help. They also define what exactly is B-roll footage and what kind of B-roll footage should you add and how to your videos. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

YouTube is now emphasizing the "returning viewers" analytic as a top factor in deciding which YouTube channels should be rewarded with more views. But it's a little complicated to explain the first time. Gwen gets it but Dane is still learning, so she explains some things to him. To do this, we talk about what exactly is a YouTube view, as well as how unique viewers and new viewers are measured. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosDane Golden:MORE INFO

Starting a YouTube channel for your business can be daunting. Dane and Gwen break down the basics so that you know a few things before you turn on the camera and hit record. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Should you share your videos and to who if you want to grow your YouTube channel? With YouTube going through a transitional change in viewership Dane and Gwen break down how you should share your videos, to which platform and who is the best to share with if you want to grow your channel.HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

What’s new in YouTube analytics? Dane and Gwen break down all the new updates to the analytics section in YouTube Studio, how to read the new retention graphics, and which analytics you should really pay attention to. Keep listening for all the truth bombs that Gwen throws down.HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

The longer someone watches a video, the more YouTube will recommend that video to others. Audience retention is key, and Adrian Lurie of Dragonfruit Media joins us to talk about his process to maximize YouTube watch time.GUEST: Adrian Lurie – Dragonfruit Media – dragonfruitmedia.co/dane (download)HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Which is better for your YouTube account: views, likes or subs? Not sure? What should you focus on and which should you ultimately ignore? Today Dane and Gwen give you the lowdown on what YouTube specifically looks for when recommending your videos, and brands and businesses look at now to determine if a channel is successful. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Think your YouTube is done after you have uploaded it? Nope! The end screen is just as important as the intro to get the viewer to click through and keep watching your other videos. Today Dane and Gwen give you all the facts on the YouTube end screen. How it has evolved, what can you put on there, how many can you put there, what things should you put on there and how should you time your end screen. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Think YouTube is all about video? Nope! Text like titles, descriptions, and captions and more are all important to helping YouTube put your videos in front of the right viewers. But there are also some YouTube text, like keyword tags, that may not be as valuable as you think. Today, Gwen and Dane go through the different ways you can add text to your YouTube videos to help them get more views. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

So you think you know what a YouTube view is? Think again! What, exactly is a YouTube view, really? Today, Gwen and Dane take a look at YouTube views, explain how long viewers have to watch for a view to really be a view, and is there a difference between paid views with YouTube ads, and regular-old organic YouTube views. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Gwen takes you through her top 5 YouTube video metrics are - not analytics, but metrics - and shows how they can quickly tell you if a video is doing good or bad, and why.HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

What is a YouTube subscriber, really? And is growing your subscribers actually a good or a bad thing, and why? Today you'll find out. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

 Gwen gives you four metrics that you should look at in the YouTube Studio to see how healthy your channel is and what you can do with them to grow that channel. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

 Gwen and Dane talk about how important YouTube titles are, how to do them the best way and how to do them right. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Gwen talks about how brands get influencer marketing wrong on YouTube, what exactly a brand should expect from an influencer, and what to request in a brand deal. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosGwen Miller:"Influencer marketing is where you work with a creator's organic channel. You might identify a creator on the platform that you're like, I think they're really aligned with my business. I think they have the demographics and the audience is going to be super interested in buying my product. I want to get in front of this audience and I want to have the person they trust most, which is the person who hosts the channel, tell them about my product so they're more

Dane and Gwen give you tips on how to write YouTube scripts for both lifestyle and business videos, and go through the different kinds of scripts you can write for different kinds of content. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosGwen Miller:"Well, let's start with what not to do. So for me, like my biggest no-no - and when you work with a lot of entertainment companies that may just be starting to play in the digital space - they want their logo to be the first thing that comes up, so that everyone knows it's coming from them. And I'm always like that is the kiss of death."MORE INFO

Dane gives his Top 15 tips for doing B2B and SaaS on YouTube. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Gwen reveals how YouTube ranks your videos with its machine learning algorithms, and how this can help your YouTube channel succeed. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Ian Anderson Gray helps entrepreneurs level up their impact, authority and profits by using live video with confidence. GUEST: Ian Anderson Gray - iag.me | LinkedIn | Confident Live Marketing Show | Facebook | Twitter | Instagram | YouTube | PinterestHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

AJ Wood is a solutions consultant for Adobe and a creator in the Photoshop space. Today AJ is talking about how to create helpful "how to" content to engage YouTube viewers.GUEST: AJ Wood - Create Helpful "How To" Content - Video Marketing World Talk | ajwood.com | Twitter | Facebook | YouTube | Instagram | LinkedIn | Adobe Creative Cloud - Business Design Best Practices - YouTube PlaylistHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosSEE MORE