Video Marketing Value Podcast From Hey.com

With both personal safety and brand safety, you've got to understand the YouTube platform, its safety features, and the best way to manage it all. Today we'll give you some tips.HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSOME QUOTES FROM THIS VIDEO:"You have to be very careful that you're not giving out more identifiable features that make [YouTube hosts] much more easy to track down. So one of the rules that we always have is we don't show the front door of your house."- Gwen Miller"Not only can you Sharpie-out your address - and you see that a lot on unboxings - but I would go a step further and usually have a UPS box or a PO box."- Shelly Saves The Day"One of the videos was a girl just at her school talking, but it showed in the background the name of the school, just slightly obscured. But it was pretty easy to figure out what the name of the school was.

To really grow the business you're generating from YouTube, you're going to have to get your viewers into an off-YouTube community of some sort, like a Facebook group, Discord group, or other options.HOSTS: The Video Marketing Value Podcast is hosted by- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubePRODUCTS MENTIONED:- Shelly Saves The Day's "Buy Me A Coffee"- Dane's Descript Affiliate Link - Descript is a super-simple video editing tool that lets you edit video like a Google Doc.MORE PODCASTS: VideoMarketingValue.com

 Is a viewer the same thing as a customer in your YouTube channel? It could be but what is most important for brands and businesses to focus and hone in on is who the ideal viewer or account avatar that they are going for. Dane and Shelly talk about the differences and how to transform that viewer into a customer. HOSTS: The Video Marketing Value Podcast is hosted by:desc- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

 Businesses are not doing a great job at being relatable with the viewer in their YouTube videos. Whether it is not looking at the camera directly or not facing forward towards the camera and you only see the profile. Shelly and Dane break down the best ways that companies and creative types can be more relatable with their viewers. HOSTS: The Video Marketing Value Podcast is hosted by:desc- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

 We've decided to tell these brands how to make YouTube videos. They didn't ask us, but we told them anyway. HOSTS: The Video Marketing Value Podcast is hosted by:desc- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

What makes viewers keep coming back to your channel? Is it all about subscribers, or thumbnail clicks? Or are there other ways to get return viewers? Dane and Gwen go through various techniques and reasons why viewers keep coming back to some YouTube channels. HOSTS: The Video Marketing Value Podcast is hosted by:desc- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

How do YouTube shorts figure for your business? Is it something you should dip your toes into and what approach should you have. Shelly, Gwen and Dane give you the best strategies on ways to use YouTube Shorts for your business. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

 What kind of views do you want for your channel? It is easy to get a million views but what about reaching the right type of viewer. Shelly, Gwen and Dane go over how to get the best type of viewer, organic vs paid, and how niche should you go. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Amazon Video is making huge moves into shoppable video, and Shelly Saves The Day is telling us how she's making it happen as a creator on the platform. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Let's stop a second and just ask, why are you doing a YouTube channel for your business at all? What's the goal? If you don't know the goal, you can't accomplish that goal. Is it just views? What if the views are by people who would never be your customers? How should you think about subscribers, clicks, and other metrics? Should you try to track leads? And if you do, what's the best way to track them? HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Uploading videos to your YouTube business channel is the easy part. The hard part is choosing which topics to make videos about. We take a look at how you choose which topics will help your channel, and your customers, the most. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

How someone watches your YouTube business videos depends, in some part on what device they're using to watch them. So if someone is watching on a phone (mobile), they might watch for shorter than if they're watching on TV. But someone watching on tablet might actually prefer a different video than when they're watching on their computer. But how can you make one piece of content that satisfies all platforms? HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

 So - how do you tell if a business’s video did a good job or not? Subscribers? watch time, views, drove more leads? Influencer video drove more general business? Email signups? What about Google searches, did they increase for that brand during that time? What about overall views of other videos on the channel? HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

What if you were suddenly put in charge of the YouTube channel for your business on Monday with no experience, and told you needed to have your YouTube channel online with a video or two on Friday? What would you do? Today we tell you. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

What should you ask your viewers to do in a YouTube video? In marketing we call this the “call-to-action.” Should you ask viewers to like, subscribe, comment, download something, watch another video, or buy something? Or do you ask something different? And importantly, when do ask them? Today we’ll give you some answers. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

We break down the differences between emphasizing stories vs. education in YouTube videos for business. What types of storytelling are there? How can companies use them as standalone techniques, and how can they combine them? Today we’ll tell you how. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

We take a look at shoppable videos: What are they? Which platforms are doing them best? How can you do them? Dane and Gwen, with special co-host Shelly share their experience with how shoppable videos work, how China is a step ahead, how Amazon does it, and how YouTube could give creators the opportunity to sell products right from their videos.HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

 YouTube comments can really make your channel become a two-way conversation between you and your viewers. Dane and Gwen go through the different ways you can use comments to increase your channels' viewership, how you can hurt your channel by banning comments and ways to deal with negative comments. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

 As a business, you know that influencer marketing on YouTube can be extremely valuable in getting the word out to potential customers. But how do you choose which YouTube creators to work with? How do you know what value to place on them? And how do you know afterwards what kind of value you've gotten. In this episode, Gwen shares with Dane and the listeners how to track your return on investment (ROI) from your YouTube influencer marketing campaigns. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

If you're like a lot of creators, when you shooting your videos, you've got to make sure you take some still images to use in your thumbnails, too. Dane has his clients do it a different way, in that he has them do a photo shoot where they imagine having different emotions, which makes them have different facial expressions, like fear, anger, joy, disgust, surprise, curiosity and regret. He's got 60 questions that are designed to elicit these emotions. He then takes these images and has several choices to choose from when creating thumbnails for his clients. See Dane and Gwen make funny faces.Watch the full livestreamLinks: RemoveBG | CanvaHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO