If You Market

Does "Ethics" ever come up in your marketing meetings?   Marketing departments either can't afford to think about ethics, or can't afford not to. This week on the If You Market podcast we talk with Cristina DiGiacomo about Ethics in Marketing. Cancel Culture, Purpose-Washing, Simon Sinek, Dan Price, PR, Means Justifying Ends, Judgement, and more.  They call her the “Notorious CDG”. Cristina DiGiacomo is the host of the Wise Up podcast, and the founder of MorAlchemy where she inspires leaders to rise above the challenges of the working world by harnessing the power of Philosophy. Learn more about your ad choices. Visit megaphone.fm/adchoices

How much of your personal data do you still own?   This week on the If You Market podcast we talk with Jory Des Jardins about data privacy, Big Tech, Cambridge Analytica, the google cookie sunset, how Bill Gates can fix social media, and the potential of 0 party data. Jory is the CMO at the @ Company where they work to put control of online data into the hands of the people. She’s also a VC in Residence at the W fund where she works to get resources to talented underfunded founders.  Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you get from snowflake to avalanche?   This week on the If You Market podcast we talk with Mark Schaefer about his new book Cumulative Advantage and how to build momentum when your a small struggling business.  From idea, to action, to social proof and success. Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling digital marketing book, an acclaimed keynote speaker, college educator, and business consultant. Mark also puts out the ‘Grow’ newsletter and some great events. His podcast, The Marketing Companion podcast, is among the top business podcasts in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with John Vuong about how his company builds relationships to win more business and how SMBs can do the same.   John Vuong is the owner and founder of Local SEO Search, a boutique agency from Toronto, Canada. He helps small and medium-sized businesses rank on Google and dominate their local market.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What's stopping you from living where you vacation? This week on the If You Market podcast we talk with Emily Bron about the newfound freedom of movement for many people who can suddenly work remotely, from any city, any country they want.  People used to move for their work, now you can move for your life.   After years of living and working in 4 different countries on 3 continents, 3 immigrations and several changes in professional directions Emily Bron realized that she would like to create a new life chapter full of passion, health, and purpose, so she created an International Lifestyle Consulting company. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Dr. Yoram Solomon about Trust. One of the most underrated parts of marketing and what makes or breaks you brand. Yoram gives some insight into how trust works and how to make sure you have it. He also provides the most honest acronym you've ever heard.  Dr. Yoram Solomon is a TRUST researcher, keynote speaker, and the author of The Book of Trust, and 13 other books. He served at the Israeli Defense Forces 35th Airborne, where he learned firsthand how important trust is. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Christian Banach about how agencies can consistently close big deals and stay off the Revenue Rollercoaster. We cover their PROPEL system for consistent and effective prospecting, did I mention consistent? Christian Banach (Ba-Knock) helps agencies get off the revenue rollercoaster and land 6- and 7-figure opportunities predictably. Over the last 20 years, he's been an agency owner, sales team leader, and new business director working with small and large agencies across marketing disciplines. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Sean Campbell about the specific challenges and techniques for successfully Marketing a Professional Service Company. What makes Professional services different, the social mistake, and the 'Age of narrow'. Sean is the CEO of Cascade Insights where he mentors companies on how to seize opportunities in the B2B technology sector. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Ross Kimbarovsky about optimizing your landing pages.  Ross Gives his 15 insights for effective landing pages.  Ross Kimbarovsky has founded multiple companies, Including Crowdspring where he is the CEO, and wears shorts to work. Crowdspring is a marketplace where more than 220,000 experienced freelancers help agencies, small businesses, entrepreneurs, and non-profits with high-quality custom design and company naming services. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Brandon Leibowitz about how to get the Google Featured Snippet with your SEO. We also dig into the importance of H1 & H2 tags on your site, getting the Google FAQ, and we interrogate Brandon until he cracks and gives up some SEO secrets. Brandon is an SEO realist and has been helping small to medium-sized businesses get more traffic to their websites ultimately converting to clients, sales, and leads for the past fourteen years. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Daniel Burstein about lead conversion and the important of consistency. We go through the MECLABS heuristic (equation) for conversion in detail and end up bleeping more out than in any episode ever.  Daniel is the Senior Director of Content & Marketing at MarketingSherpa and MECLABS institute. He is also a speaker and moderator at live events and on webinars. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with David Meltzer about his mission to empower over a Billion people to be happy. We also talk a little Jerry Maguire, purpose marketing, marketing segmentation, and Dr. Pimple Popper. David is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh (“Lee”) Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Scott Carson about Having a Marketing First Mindset. Scott believes you only have a product and a company if you can market it, and if you can market something effectively that alone can be a company. He’s known as Scott Carson the note guy, he’s an investor, entrepreneur, marketer and podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Per Sjofors (not a typo, 'Pair Showforse') about Pricing and the 4 P's of Marketing; Product, Place, Promotion, and Price. Per shares his insights for pricing adjustments that can immediately increase marketing success. Prior to Sjofors & Partners, Per had more than 25 years of executive management experience where he gained an appreciation for the importance of optimal pricing. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast...we talk with Keith Bailey about how to prevent unintentional audience abuse....with effective storytelling.... in presentations, emails, social posts,... everywhere you market.  Keith is the founder of Articulated Intelligence where he help prevent business professionals from committing unintentional audience abuse by enhancing a personal brands ability to be a better storyteller for Impact, Profit and Fun. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Jason Webb about copyright and trademark protections, what can go wrong, why he left cancer research and physics to be a patent lawyer, and his personal connection to the king that started it all. Jason Webb is a Partner and intellectual property attorney at Pearson Butler. He has a Bachelors of Science in Applied Physics and Computational Modeling from Brigham Young University where he assisted in experimental laser physics and cancer research.  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Michael Greenberg about podcasting and how companies can find an ROI somewhere in the podcast industry. He gives podcast ROI secrets that are so good our audio mysteriously cuts out during some tips. Michael Greenberg, CEO of Call For Content, and author of the B2B Podcast Playbook. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast Tricia Benn joins us to talk about Data Based Decision making and how to leverage information to maximize business performance. Tricia Benn is a partner and Chief Community Officer of the C-Suite Network and General Manager of The Hero Club, an invitation-only membership organization for CEOs, founders, and investors. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast Amanda Nielsen joins us to talk about the magic of Partnerships, the different types and how to make them successful.  Amanda, is the Partner Enrollment Manager at FormStack. She also does Demand Generation Consulting, public speaking and, possibly most importantly is huge dog lover. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you use a CRM Solution, or would you describe it as a CRM problem? On this episode of the If You Market podcast we talk with Jeroen Corthout about why CRMs are so critical to a business and why they so often go unused. How to find the right CRM for your team, how to use it, and how to get buy in from sales. Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies. Learn more about your ad choices. Visit megaphone.fm/adchoices