If You Market

Ali Jawin is the Global Marketing Automation Manager at Risk Methods, a global company that helps manufacturers of all sizes protect their supply chain from risk. She is responsible for providing best practices guidance, marketing systems management, enabling technical infrastructure and reporting and analytics for all marketing functions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brandon has a very diverse background as an athlete, teacher, health and wellness coach, top sales performer, and now the Director of Growth Marketing at Engagio. Here is his contact info: Email: Brandon@Engagio.com Personal Twitter @Brandon_Lee_09 Company Twitter: @Engagio Personal LinkedIn: https://www.linkedin.com/in/brandonredlinger Company LinkedIn: https://www.linkedin.com/company/6417884/ URL: www.engagio.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Laura Lopuch is an email conversion engineer. She helps startups and SaaS companies attract new leads via outreach emails and convert free trial users into paying customers. A storytelling approach is what she swears by for emails. So they’re gotta-take-action persuasive. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy Bieger is Co-Founder and CEO of Pulse Insights, a company devoted to customer feedback. He has a background of excellence in leading teams and products to success. One thing that helps him get out of bed daily is his love and passion to build things, ranging from businesses to side projects. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Laurie Beasley describes Meeting Maker Campaigns. These are campaigns targeted at key accounts, which are comprised of multiple touches that often include a dimensional direct mail campaign, email campaign and detailed teleprospecting effort. Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 of our conversation with Jamie Crosbie on hiring a marketing team. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hiring decides so much of your team’s success for the future, so make sure you are hiring right. On episode eight of the elephant test Jamie Crosbie joins us to tell us how to find, interview, and hire the right kind of people for a quality marketing team. Learn more about your ad choices. Visit megaphone.fm/adchoices

How many touches does it take to break through? What kind of touches make the biggest difference? The more you leverage that multi-touch campaign concept, according to Terry Hedden, the more your ROI will go up. Terry is the CEO of Marketopia and is passionate about helping IT B2B companies grow through multi-touch marketing strategies and campaigns. We spoke with him at length about what multi-touch marketing looks like and how why your company can’t afford to not invest in this proven strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing and employee engagement aren’t exactly known to go hand-in-hand. But they should. Your employee engagement is intertwined with your customer experience, which often begins with your marketing team. Our guest today on The Elephant Test was Charles Rogel, CEO of DecisionWise. While his company literally wrote the book on employee engagement, Charles takes it one step further to show how engaged employees are the best brand ambassadors your marketing team could ask for. Here’s some of the great insights Charles shared with us on why employee engagement is so important to your customer experience and how you can start to build that engagement today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Why would people want to outsource anything (including webinars)? Because they don’t have the resources, or because they simply want to have the peace of mind that there’s somebody out there that’s going to take responsibility for a task or solution. That’s the philosophy that Mike Agron took everywhere he went, from Apple to Oracle and eventually to his role as CEO of WebAttract. It became a natural way for him to organize his business. In this episode, Mike shares what led to his passion for webinars and makes a compelling case for why high-quality webinars should be near the top of the list of enduringly successful marketing strategies. Check out WebAttract’s ebook “WebinarReady” here. You can also download their Ultimate Planning Checklist, see their work, or learn about webinar best practices. Find a breakdown of this episode here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we talk to David Reske, Founder and President of Nowspeed Marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

“Whether you’re scared or not about AI is mostly a personality test.” - Mike Moran   The onset of incredibly sophisticated artificial intelligence is inevitable. People on both sides of the coin—panic and relief—are predicting the same reality, they just have different perspectives on what that means for them.   Today, we’re focusing on what AI means for marketers. To learn that, we interviewed Mike Moran, author, professional speaker, and consultant on digital marketing. Mike has a wealth of experience in content marketing and AI, and he shared his thoughts on what marketers actually need to know about machine learning and what’s better left ignored.   Some places to check out:   Mike’s Vimeo   His book, Outside-In Marketing   His LinkedIn profile   The Biznology blog Converseon.com and SoloSegment.com, places where you can see AI-infused marketing solutions happening now. Learn more about your ad choices. Visit megaphone.fm/adchoices

Account-based marketing, at its essence, is looking at accounts first. Not leads. Not individuals. Accounts. In this episode we talk to Charlie Liang, Director of Marketing at Engagio and someone who lives and breathes ABM every day. If you were unclear about exactly what ABM is, you won’t be after listening to this one. And for those of you who are ABM veterans, get ready to learn some things, too. Be sure to check out Engagio.com/orchestration for Engagio’s Marketing Orchestration Playbook. Find a breakdown of this episode here. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of The Elephant Test, we sat down with Laura Patterson of VisionEdge Marketing to talk about dashboards, data, and why marketing should always be in the room. As a marketing professional, it can often times feel like you’re an afterthought. Decisions are made without you, or you’re left out of meetings entirely. It can be really easy to feel like the caboose of the train, rather than the engine. Learn more about your ad choices. Visit megaphone.fm/adchoices