If You Market

How easy is it for people who want to buy from you to connect? This week on the If You Market podcast we talk with Aleks Gollu about using inbound video calls to upgrade your marketing, customer service, and sales. Aleks Gollu is the co-founder and CEO of 11Sight, an inbound video call and customer engagement platform.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Does your company strive to be something new and different or trusted? Be the first to discover the If You Market Podcast, again, for the first time. We're new and edgy, or if that's not for your we have a long history of providing quality information for marketers. This week on the If You Market podcast we talk with Nancy Harhut about Behavioral Science in Marketing.  Nancy Harhut is passionate about the impact of behavioral science on marketing. The Chief Creative Officer of HBT Marketing, she's been called a "marketer's marketer," and named one of the 10 most fascinating people in B2B marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your podcast successful, and what does that even mean? This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it. It's not always money ROI, but you're not successful if you're not getting enough of some type of ROI to justify the expense. Guests, budgeting, consistency, getting listeners, production, editing, logistics and automation, and more.  Tom Hunt is the founder of Fame and co-founder of bCast, he starts and grows B2B businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are the leads weak or are you?  This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued and what really is a MQL.   Kerry Cunningham, has 25 years of experience in B2B demand generation and management spanning the gap between marketing and sales. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Natasha Davis about how to Start, Stabilize, and Scale a business.  From the 5 Ps of Marketing to PIMP it and RIP it Natasha shares valuable insights on making your business successful.  Learn more about your ad choices. Visit megaphone.fm/adchoices

How many products in your ecommerce site? When people get there can they find what they want? This week on the If You Market podcast we talk with Robert Neumann about B2B eCommerce and the importance of the user being able to find what they are looking for. Search speed, product specs, number of results returned, it all adds up to B2B eCommerce success or failure. Robert Neumann is the Managing partner and CMO at CSS Commerce and has over 25 years of experience growing businesses as an engineer, financier, entrepreneur and board member.  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Jon Ferrara about automation and how most companies using automation these days are using it wrong and overusing it. Jon Ferrara is a serial entrepreneur and noted speaker about social, sales and marketing. His most recent endeavor is Nimble, a Simple CRM for Microsoft 365 & Google Workspace. Jon is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in CRMs. He has been recognized by Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople In The World, and Top 100 Marketing Influencers. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one. Mark Raffan is the Founder & CEO of Content Callout, a B2B content-creation agency. He’s also an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Simon Severino about agile strategy and how it can double companies revenues in 90 days. Simon presents 3 critical levers that can be focused on to take prospects from "we don't know you" to working with you faster than ever. Simon Severino is a speaker, author, business coach and father of 3, and Austrian (he's not Austrian). Learn more about your ad choices. Visit megaphone.fm/adchoices

“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” ~ John Wanamaker~ This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn't be doing so you can focus on the marketing that best fits your needs and goals.  Shawn Smajstrla is a marketer who likes to consider himself more of a thinker and strategist. He has more than two decades of experience in content, including journalism, marketing, and communications. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you a multitasking master? I hope not! This week on the If You Market podcast we talk with Kris Ward about Personal Efficiency and her philosophy of Win The Hour Win The Day. She shares her secrets to having a fulfilling and effective work day with a heavy emphasis in infrastructure and logistics that get things done.  Kris Ward is a podcaster, coach, speaker, and team building and systems strategist.  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we continue our conversation with Kelsey Johnson about Email Marketing. We have a lot more email content talk, as well as targeting/niching, email fails, subject lines, the email preview, email dark mode, dynamic content, what the future holds for email, and more.  Kelsey Johnson is the Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specializes in helping entrepreneurs and side hustlers make more sales in less time through the power of automation, effective subject lines and email copy, landing page design, and eCommerce tools. Kelsey wants to help everyone with a business find simple, affordable, and effective ways to make more money. Learn more about your ad choices. Visit megaphone.fm/adchoices

How's your email game?  This week on the If You Market podcast we talk with Kelsey Johnson about Email Marketing. There are so many things to consider with email marketing, so in this episode we start with the basics. Email newsletters, keeping your list clean and deliverable, engagement, getting specific with content, and more.  Keep an eye out for part 2 where we continue our conversation on email marketing. Kelsey Johnson is the Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specializes in helping entrepreneurs and side hustlers make more sales in less time through the power of automation, effective subject lines and email copy, landing page design, and eCommerce tools. Kelsey wants to help everyone with a business find simple, affordable, and effective ways to make more money. Learn more about your ad choices. Visit megaphone.fm/adchoices

How many CRMs do you know of an do you have the right CRM for your Sales and your Marketing?  This week on the If You Market podcast we talk with Wes Schaeffer about how many CRMs there are, the importance of having the right CRM for all departments, and how the CRM on the tip of your tongue is probably the wrong one. Wes "the Sales Whisperer" Schaeffer is the host of “The Sales Podcast” where he rehabilitates sales managers and business owners to succeed through ‘human’ use of technology, most importantly CRMs. Learn more about your ad choices. Visit megaphone.fm/adchoices

The majority of marketers are not formally trained in marketing.  This week on the If You Market podcast we talk with Michael Osborne about BBQ, Oregon Trail and how to successfully market as a non-marketer.   Michael Osborne is an executive with SaaS and enterprise sales, technology services, team leadership and motivational strengths. Results oriented with proven consistency. Focus has been predominantly software technologies. Very experienced negotiator with incredible drive and desire to win. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are your virtual events underwhelming? This week on the If You Market podcast we talk with Julius Solaris about Virtual Events, why no one cares about your virtual events, and what you can do about it. We cover the explosion of event tech, how to attract attendees, VR and the Metaverse and much more.  Julius Solaris is an event industry expert with a focus on event technology, hybrid, virtual and onsite events. He is currently VP of Marketing Strategy, Events at Hopin, the fastest-growing European company of all time. Previously he has been the founder and editor in chief of EventMB. Started in 2007, EventMB is the number one online platform for event professionals. EventMB was acquired in 2019 by Skift, the largest and most influential travel media company worldwide.  Julius has been named one of the most influential individuals in the meetings industry by many magazines and media for the past 10 years. in 2020, his online events have been attended by over 60,000 event professionals. Learn more about your a

Are your customer interactions convenient for your customer? This week on the If You Market podcast we talk with Paul Ace about Conversational Commerce. It's all about using automation to provide an efficient balance of human and human like experience. Customer journey flows, sales and marketing funnels, SMS, Messenger bots and much more.  Paul Ace is the CEO of Amplify C-Com. Amplify C-Com helps 7 figure high ticket course creators break through their glass ceiling to generate an extra six figures+ in new revenue using conversational commerce ( what the cool kids call C-Com) Learn more about your ad choices. Visit megaphone.fm/adchoices

Does your marketing focus on your Customers? This week on the If You Market podcast we talk with Tim Parkin about Inside Out Marketing.  What's Inside Out Marketing? It's about waste, and addressing internal issues before you focus on the customer. It's about processes, and people that allow you to have a solid foundation for growth. Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. Learn more about your ad choices. Visit megaphone.fm/adchoices

When did you last make a decision that made you say, now that was a decision based on the data? This week on the If You Market podcast we talk with Nick Amabile about Data-Driven Decisions. Understanding the context so you can train your instincts to make decisions quickly when necessary and knowing how to make data-driven decisions.  Office Space, Berenstain Bears, Scar Face, Moneyball, Princess Bride, Hitchhikers Guide to the Galaxy, AI, the 'Data' Pronoun, and more. Nick Amabile (pronounced: AM-uh-beel) is the CEO of DAS42, a US data analytics consulting firm that helps companies make better decisions, faster. Founded in 2015, DAS42 is comprised of data analysts, scientists, business professionals, and engineers who provide end-to-end data services—including data strategy, tech stack integrations, application implementation, and enterprise analytics training. Learn more about your ad choices. Visit megaphone.fm/adchoices

You aren’t going to change the world, and that’s okay. This week on the If You Market podcast we talk with Jose Palomino about how to win by focusing on business growth instead of trying to change the world. So many companies lofty ambitions get in the way of success. They want to be flashy and conquer the world but they don’t have the fundamentals down. Jose Palomino is the CEO of Value Prop Interactive where he helps mid-market B2B companies struggling with sales growth win more and better business, even in commoditizing markets. Learn more about your ad choices. Visit megaphone.fm/adchoices