The Extraordinary Podcast - With Tobias Dahlberg

You can connect with Vanessa at www.vanessaelle.com or through email: hello@vanessaelle.com You can connect with me at www.wonderagency.com or by emailing me at hello@tobiasdahlberg.com I'd love to hear your thoughts, so please connect with me on LinkedIn, Twitter, Instagram and Facebook. And if you'd like to receive a weekly email with my podcast, videos, articles and news, please sign up at: https://mailchi.mp/wonderagency/weeklywonder Tobias

Why is it so hard to get things done? What is it that makes us procrastinate? How do we stay motivated and overcome doubts and fear? It takes more that getting the mechanics right. In this short episode I talk about how to get the psychology right in order for you to have the energy to take non-stop action. My personal mission is to help you expand your potential and be extraordinary, and one of the very fundamental things to achieving anything is getting your psychology right. Contact me: www.wonderagency.com IG: @tobiasdahlberg__ LinkedIn: linkedin.com/tobbedahlberg

In this episode we cover: What is strategic design? How is it strategic design different from design thinking? How can you use design to innovate? What is a better method than the traditional "waterfall approach"? How can you get started? ..and then some. Engage with myself and Alyssa through: www.wonderagency.com

In this episode I talk to Allen Adamson, former Chairman of Landor Associates and currently Co-Founder and Managing Partner at Metaforce. We discuss branding and business in general, what it takes to build a strong brand in today's world, and we dive into Allen's new book Shift Ahead. Allen has previously written the books Brand Simple, Brand Digital and The Edge. Hope you enjoy the episode, and I am happy if you connect and engage with me, or directly with my guests. The episode starts at 1:13 with an introduction to Allen. We dive into Allens background, discuss how he got into branding, what he learned working for big companies such as Unilever, and what it means to Shift Ahead. You'll hear Allen share stories from his many interviews with people such as Thomas Friedman, brands such as Kodak, Nokia, Coca-Cola, Hasbro etc. Connect with Allen: www.metaforce.co Connect with Tobias www.wonderagency.com

How do you build a brand that really stands out and stands for something? Brian Sooy from Aespire knows the answer, and in this episode he shares his insights from a career of well over 20 years as a branding consultant. What I love about Brian and his thinking is that to him, branding start with a purpose and a mission, and everything else emanates from that. Make sure you also check out Brian's "Clarity Manifesto" on LinkedIn (Google it), a great tool for aligning your brand around your purpose and mission. Hope you enjoy the episode!

Public speaking is one of the things people fear more than dying. I know, because I was one of them. In this episode I share we experience of how to get over the fear of public speaking. The solution, as you will hear, is very simple. All it takes is progressing in small steps, building confidence through practice. In this episode I also include a recent keynote I delivered in Stockholm. The speech starts at around 6 minutes.

I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip). In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy! Connect with Marty: www.martyneumeier.com (I recommend subscribing to his newsletter) Connect with me: hello@wonderagency.com www.wonderagency.com www.tobiasdahlberg.com

I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip). In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy! Connect with Marty: www.martyneumeier.com (I recommend subscribing to his newsletter) Connect with me: hello@wonderagency.com www.wonderagency.com www.tobiasdahlberg.com

In this episode I discuss branding with David Brier, the award-winning creative director and brand expert who wrote the book Brand Intervention. In this interview, Davis shares his no-bs, no-fluff principles about what it takes to differentiate and build a strong brand, and how to get someone like Shark Tank's Daymond John to write the foreword to your book. Filled with great wisdom, timeless great learnings and stories for all brand builders out there. Connect with David - www.risingabovethenoise.com Or look him up on LinkedIn, Twitter or YouTube. Connect with Tobias - www.wonderagency.com or tobiasdahlberg.com The interview starts at 1:53 Music: Joakim Karud - Mondays

Why are so few people truly motivated? How do you find that inner drive? Why are so many short-sighted and forget that mastery is the secret to becoming extraordinary, becoming creative and fulfilled? I share my late night wisdom on these two topics. This episode was first a vlog update on my YouTube channel. You can see the video here: https://youtu.be/3VoXinlvRNI Connect with me: LinkedIn https://www.linkedin.com/in/tobbedahlberg/ Twitter @tobiasdahlberg FaceBook @TheTobiasDahlberg www.wonderagency.com

Why are so many companies mediocre? Why do 9 out of 10 companies fail at transformation? This week, consultant, speaker and author Lior Arussy from Strativity Group answer these and many more questions related to customer-centric change and business transformation. Packed with good ideas and wisdom Lior draws many insights from his new book Next Is Now - 5 Steps for Embracing Change (available on Amazon). Hope you find this as valuable and insightful as I did. You can reach Lior Arussy at www.strativity.com or www.liorarussy.com

In this episode brand expert Denise Lee Yohn shares her insightful and practical wisdom on how to build a brand-led culture by integrating brand and culture. The interview episode starts at 4:07 Contact Denise: www.deniseleeyohn.com Engage with Tobias: Twitter: @tobiasdahlberg Instagram: tobiasdahlberg__ Facebook: @thetobiasdahlberg LinkedIn: https://fi.linkedin.com/in/tobbedahlberg www.wonderagency.com www.kokoromoi.com www.tobiasdahlberg.com

Why are there so many mediocre, average, boring brands and businesses out there, so many companies struggling to make a living? In my 12 years as an entrepreneur and strategist, I encounter one strategic problem more than any other, and I see it nearly every week of the year. In this episode I talk about the core aspects of strategy, and how companies need to shift their focus in order to stand out and be extraordinary. Contact me/ Engage with me: Twitter: @tobiasdahlberg Instagram: tobiasdahlberg__ Facebook:TheTobiasDahlberg YouTube : https://www.youtube.com/channel/UCT4UYQqBeph2MouB_lCDVQw www.tobiasdahlberg.com My companies: www.wonderagency.com www.kokoromoi.com Music credits: Oliver Michael and Binary Love

For this episode of Extraordinary, I met with Nick Westergaard, podcast host, educator, speaker, consultant and author of Get Scrappy and Brand Now. Nick shares insights from his latest book, we discuss branding both from a strategic point of view, as well as how any company can use Nick's seven Brand Dynamics to stand out in a crowded, distracted world. Hope you enjoy! And please remember to subscribe if you like the podcast. Connect with Nick: www.nickwestergaard.com Connect with Tobias www.wonderagency.com (my main company) www.kokoromoi.com (our subsidiary) www.tobiasdahlberg.com LinkedIn: www.linkedin.com/in/tobbedahlberg/ Instagram: tobiasdahlberg__ Twitter: @tobiasdahlberg

What does it really mean to be customer-centric? In this episode I share my insights on what it means to be customer-centric, and how that can change the game for you. As you will learn, it's not just about focusing on who your customers are. This episode was originally recored as a video for my YouTube channel. https://www.youtube.com/watch?v=c1y4tt0MkEg&t=184s Connect with me: @tobiasdahlberg FB: @thetobiasdahlberg Instagram: tobiasdahlberg__ YouTube: https://www.youtube.com/channel/UCT4UYQqBeph2MouB_lCDVQw www.wonderagency.com www.kokoromoi.com www.tobiasdahlberg.com

In the knowledge economy, where we compete with brain power, your competitive advantage is your mindset, attitude and knowledge. But very few of us feed our brains with new stimulus, new ideas and knowledge. Why? In this episode I share my thoughts on the best way to gain competitive advantage for yourself. This episode was originally recorded in Miami, Flordia for my YouTube channel, and you can see the episode there.

Most companies fail to reap the full rewards of branding because they fail to make the link to their core business. How are brand and business linked? Branding is still largely seen as a communications- or marketing activity, not as the business critical factor that it is. In this episode I share the most common views on branding insides companies, and why "strategic branding" is the the most sophisticated form of branding - the approach to building extraordinary brands and businesses. 0:00 Intro: Why I want to spread the idea of Extraordinary. 02:16 Start of "Why Brand Means Business". 02:56 The three different ways in which companies typically view and practice branding. 08:55 Making the link between brand and business 10:08 How a brand serves business 11:40 The only three ways you can grow a business 13:10 What business is really all about 13:59: The link

In this episode I talk about what prevent people from starting new things, from ventures, projects, businesses, or anything else that involves unpredictability and risk. I share the only two ways to anticipate the future, and my best advice for starting anything new. My mission with this podcast is to inspire as many people as possible to get over their fear and take steps toward realising their ideas, their visions and dreams.

Welcome to the very first episode of Extraordinary! In this episode I interview the legendary Joe Pine, author of books such as Mass-Customization, The Experience Economy, Authenticity, Infinite Possibility and Laws of Managing. Joe is also a TED-speaker and frequent writer in publications such as Harvard Business Review. In this episode, Joe shares many of his core ideas and theories on value creation, customization, experience and competition. Be ready to pull out your notebook, because this episode in filled with so many golden nuggets, so much insight and wisdom. The interview starts after my podcast intro at around 6 minutes. I am thankful for your feedback and engagement, and you can reach me at social media channels such as YouTube, LinkedIn, Instagram and Facebook. Or simply email me at tobias@wonderagency.com