Healthcare Rap

Today is Part 2 of a special crossover episode with the RadioRev Podcast. Jenn Dellwo and Louise Bruguglio are in the house to discuss the importance of digging beneath the surface to better understand people to whom we’re marketing in our communities, what drives them, and what circumstances affect their behavior. In this episode, you’ll learn common mistakes of not getting enough valid data, how behavioral research is more than answering standard surveys, and why observation often provides better data than asking someone what they think. All that, plus COVID haircuts and the Flava of the Week about perspective. Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Don Lee's in the house to go behind the microphone of The HCBiz Show! In this episode, you’ll learn how to create space for innovation, how to explore related career fields that appeal to you, and the unexpected things that Don has learned while building the #HCBiz community for the past 4+ years. All that, plus the Flava of the Week about opportunities to evolve and disrupt the educational aspects of industry conferences. Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Theresa Ceniccola from Red Orange Studio is in the house to share lessons her team has learned from designing nonprofit and mission-based websites during the pandemic. In this episode, you’ll learn the importance of telling stories that resonate, how to know when your content is saturating your audience, and where to focus to evoke joy when the world is full of bad news. All that, plus the Flava of the Week about more of Jared’s #HCMKTG Hacks, and the 411 from Alan Shoebridge.Thanks to Geonetric, gSight, and the Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card.  See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Ben Dillon from Geonetric is in the house to share how the pandemic has refocused healthcare organizations on what consumers actually want, rather than just their competitors. In this episode, you’ll learn about the need for professional growth, community networking, and benchmarking to better understand our place in the industry. All that, plus the lowdown on this year’s Healthcare Digital Marketing Trends Survey. Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card.  See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Is it possible to come out of the initial crisis phase of the pandemic feeling like you have done your best work? That’s how Amanda Todorovich felt about the work from her team at Cleveland Clinic as they have rolled with the punches. More importantly, their content strategy has stayed the same. Learn how their team is weathering the storm, living by data, and showing empathy for real people with real feelings. All that, plus the challenge of finding new photography where everyone is masked, and the Flava of the Week about how demonstrating to patients it’s safe to seek healthcare again will be the biggest challenge of the year. Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the 2020 Healthcare Digital Marketing Trends Survey today and receive a $10 Amazon gift card. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Dan Dunlop and Jared sit down and have an open conversation about systemic racism and health disparities in America. Why aren’t more healthcare leaders clamoring for a future state where we eliminate the causes of these disparities? There has never been a more important time to start talking about it, and better yet, doing something about it. Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

We don’t want to miss this moment to pause our usual programming and have a meaningful discussion about health disparities, society, and race in medicine. Dr. Wayne Franklin, co-director of the Phoenix Children’s Hospital Heart Center, shares some of his experiences in his own medical career, and his take on the significance of the #WhiteCoatsForBlackLives movement on social media. Join in this important conversation about how to challenge the status quo of unequal access to care, and make meaningful progress in the medical community. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

The rate of change on top hospital websites is a leading indicator of the challenge for digital teams to keep up. Dave Wieneke, healthcare innovation leader at PK, captures this moment where we are seeing new signs of innovation with web content, voice search, and more. Innovation is accelerating in digital healthcare, and our response will determine our success as we stare down the onset of the COVID-19 recovery phase. All that, plus the Flava of the Week about how stories change but storytelling strategy doesn’t. Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Drew Diskin, director of marketing technology for Virtua Health, shares insights from the trenches about the day-to-day function of martech teams as they move from the crisis phase to the next phase. Learn how the martech community’s collaborative spirit is helping during rapidly evolving times. All that, plus the Flava of the Week about using content to make people feel seen, and the 411 from Alan Shoebridge. Thanks to gSight and the brand new Shift.Health Podcast Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Steve Koch from Cast & Hue is in ‘da house to reveal some brand new research about consumer confidence as quarantine restrictions are starting to be relaxed across the country. After months of telling patients to stay home and not come to a hospital or doctor’s office, how do providers turn that message around without losing all the credibility and trust they just gained? And where can they create moments of delight in the new healthcare experience? All that, plus the next generation of telehealth, and an update on the best terrier mixes in the Valley of the Sun. Thanks to gSight and the brand new Shift.Health Podcast Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Will incumbents fix the way that healthcare is marketed and experienced, or will it be new players who play by new rules? Jared and Peter discuss the biggest opportunity and risk for hospitals and health systems as they start to hit the downside of the pandemic curve. All that, plus Jared butchers a Star Wars quote, and hey, will we get baseball this year? Thanks to the brand new Shift.Health Podcast Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

With many in the industry being furloughed or laid off, Jared shares everything he has ever learned and felt about unexpected job changes. How do you deal with the feeling that your job isn’t “essential enough” as you return to work? Jared keeps it real as he shares about exploring related career fields, creating motivation with bulletin board material, and finally taking the first steps to develop your personal brand through personal content. Thanks to the Shift.Health Podcast Network for spreading the awesome, yo!  See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

We’ve got Lee Aase in ‘da house giving an inside look as the Mayo Clinic plans for every scenario in the early stages of the recovery phase. He shares his recommendations for hospital social media teams as they work through new organizational structures and financial shortfalls, and how to lean on virtual communities. All that, plus the Flava of the Week on developing a taste for disruption. Thanks to the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

James Gardner and Jhaymee Tynan discuss business strategy’s reset and where it goes from here on the 4th and final episode of the Now What? series. Now What? is the on-demand panel discussion series about how healthcare marketing is changing before our eyes, and what to do about it. This was the first series of any kind to address post-pandemic strategies for healthcare marketers. This series is produced by the Shift.Health Network, the infotainment media network for healthcare marketers to challenge their way of thinking and lead meaningful change. Don’t just listen; watch the entire 4-part series on YouTube. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Episode 3 of the on-demand panel discussion series Now What is a digital deep dive featuring guests from some of the most forward-thinking tech organizations – Paul Griffiths from Perficient, Kristi Ebong from Orbita, and Chris Hemphill from SymphonyRM. What have we seen with chatbots, voice, CRM, and the digital healthcare customer experience during the pandemic, and what lessons do we need to keep with us about martech as we start pivoting to the post-Pandemic world? This series is produced by the Shift.Health Network, the infotainment media network for healthcare marketers to challenge their way of thinking and lead meaningful change. Watch the entire series on YouTube. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Episode 2 of the on-demand panel discussion series Now What features Dan Dunlop and Haley Hite sharing starting points for your post-pandemic marketing plan. As difficult as it is to devote any time to non-COVID-19 activities, healthcare marketers must start developing their post-pandemic plan now so they don’t get caught flat-footed. Learn how to use plain language in your content, how to pivot brand messaging, and how to thank frontline healthcare workers appropriately. This series is produced by the Shift.Health Network, the infotainment media network for healthcare marketers to challenge their way of thinking and lead meaningful change.  See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

As the present and future of healthcare marketing are changing right before our eyes, how can you thrive? Join a panel discussion with Paul Szablowski and John Marzano on how the COVID-19 pandemic could be a catalyst for healthcare organizations in the long term. Learn how to pivot brand messaging, how to recover from pausing service line campaigns, and how to focus marketing operations to succeed once business restrictions are lifted.Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Andy Gradel, director of digital marketing for Wolters Kluwer, drops by to discuss the role of web and digital teams during the coronavirus pandemic. How do you know what NOT to include on a coronavirus landing page for your hospital? How do we leverage relationships from conferences while we’re social distancing? All that, plus a brand new LinkedIn group to share COVID-19 resources, and the 411 from Alan Shoebridge. Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

The COVID-19 outbreak has only exacerbated the need for more empathy and kindness at work. As you’re on the front lines, you’re getting blasted from all sides with no relief in sight. In this episode, Moshe Engelberg, author of The Amare Wave, discusses how we can uplift business by putting love to work. All that, plus Trader Joe’s culture, and the 411 for healthcare marketers from John Marzano. This is a timely message for everyone in healthcare on the front lines of the pandemic, and we stand by you as you work tirelessly to serve the needs of your stakeholders.  See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Join the celebration as Jared and Peter reveal their top surprises from the first 100 episodes. From the creation of the Posse to brands bringing back humanity, be a part of this memorable episode that has been two years in the making. All that, plus the Flava of the Week about where we’ve been and where we’re going, and the 411 featuring Paul Szablowski. Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.