Healthcare Rap

This week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Robin Farmanfarmaian, biotech entrepreneur and professional speaker. In this episode, you’ll learn how Robin was overlooked early in her career despite bringing millions of dollars of revenue through the door. She’ll share how she used thought leadership to gain the credibility she always deserved. And she’ll be candid about how she has overcome gender bias and harassment in the workplace. All that, plus the Flava of the Week about walking the walk with our brand marketing. Watch this episode and the entire first season of The Resilience Journey on demand athttps://www.youtube.com/watch?v=EKTMlQ-FDZo&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=4. Thanks to the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

This week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Jess Columbo, one of the country’s leading digital and social media experts. In this episode, you’ll learn the power of curiosity and how it powers Jess in a field that requires being nimble every single day. She’ll share how too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. And she’ll point out that while we typically aim for more comfort and less resistance in our work, the growth always comes in the times of discomfort, so learn to embrace it. All that, plus the Flava of the Week about overcoming gravity in our work. Watch this episode and the entire first season of The Resilience Journey on demand athttps://www.youtube.com/watch?v=Kf7lg8UkMuM&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=3. Thanks to the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and

This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Robert Rose, content marketing strategist extraordinaire. You’ll learn how Robert discovered that it’s better to market where you’re going, not where you are. You’ll hear how he describes resilience as not bouncing back, but bouncing forward. And he’ll point out that all the innovative things we hear about, anywhere, were created by people who weren’t any smarter than you or me. They just went out there and did it. All that, plus the Flava of the Week about how to stop designing for the naysayers. Watch this episode and the entire first season of The Resilience Journey on demand athttps://www.youtube.com/watch?v=Re-GTUR3BSA&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=2Thanks to Geonetric and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Joe Pulizzi, the godfather of content marketing. You’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that there is no perfect time to make the change you want to make. And you’ll hear how everything changed for him – and for the entire content marketing industry – when he stopped trying to sell a service and started listening to what his audience wanted. All that, plus the Flava of the Week about the benefits that can come when we also use content marketing for internal audiences. Watch this episode and the entire first season of The Resilience Journey on demand here. Thanks to gSight, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Chris Gervais, CTO/CSO at Kyruus, is in the house to help us reimagine the process of building a better digital experience for healthcare consumers. In this episode, you’ll hear insights from the recent 2020 ATLAS Conference and Kyruus’ annual patient access journey report, including how digital access is a key to designing a consumer-first experience. All that, plus the Flava of the Week about the need for standardized skills in our industry. Thanks to gSight, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Sean Lane, CEO of Olive, is in the house to share his vision for where artifical intelligence is headed and the specific ways that it is accelerating digital transformation in healthcare. In this episode, you’ll learn the “state of the state” in healthcare AI, the potential of automation to free up humans from mundane tasks, and the need for a new class of tech innovators in healthcare. All that, plus the Flava of the Week about becoming visionaries and asking questions that Google can’t answer. Thanks to gSight, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!  See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Manley Feinberg is in the house to preview his upcoming keynote at HCIC@Home and share lessons he has learned climbing some of the world’s most formidable mountain peaks. In this episode, you’ll learn how to deal with the added pressure of working for a healthcare organization, how to rethink relationships during remote work, and how to increase focus when we’re bombarded with tasks. All that, plus the Flava of the Week about picking up the pace and finding our sense of urgency. Thanks to gSight, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Digital Marketing Survey results are in, and Ben Dillon is back in the house to share landmark results from an unprecedented year in healthcare marketing. In this episode, you’ll learn how healthcare marketers are feeling now that they are past the initial crisis mode of the pandemic, how leaders are prioritizing the next phase of digital investments, and how to evaluate your organization’s readiness for what lies ahead. All that, plus the Flava of the Week with reaction to Press Ganey’s recent acquisitions and the opportunities it illuminates for martech vendors. Download your copy of the results at www.geonetric.com/results20. Thanks to Geonetric, gSight, and the Shift.Health Content Network for spreading the awesome, yo!  See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Kristi Ebong, SVP, Corporate Strategy at Orbita is in the house this week to discuss the innovation that is accelerating in the voice space due to the compressed adoption of conversational content. In this episode, you’ll learn how the market for voice search has evolved, how we’re learning about new opportunities to benefit patients, and the advent of proactive campaign outreach. All that, plus the Flava of the Week about the incremental leaders who are making a real difference. Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Before COVID-19, growth in digital health adoption had stalled. Brian Kalis, managing director at Accenture Health, shares how we can know if the accelerated adoption of virtual health since then can persist. In this episode, you’ll learn key data points from the Accenture 2020 Digital Health Consumer Survey, where traction is happening for innovation, and how clinicians are key to improving digital health adoption. All that, plus the Flava of the Week about co-creating branded content, reflections from the Grand Canyon, and COVID beards. Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Season 4 focuses on digital innovation that extends beyond marketing, and we start the new season speaking with digital health visionary Jamey Edwards, CEO of Cloudbreak Health. In this episode, you’ll learn how to turn virtual visits into a strategic asset, why we should be thinking about platforms rather than point solutions, and how to focus on reducing friction throughout the entire digital health experience. All that, plus the Flava of the Week about steps you can take to get the most of the new season. Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Debra Jasper, founder and CEO at Mindset Digital, is in the house to preview her keynote at the upcoming HCIC@Home virtual conference. In this episode, you’ll learn how to stand out by communicating in a virtual world, reaching distracted audiences, and redesigning how you connect with people. All that, plus the Flava of the Week with a look-ahead to season 4. Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

This year has brought issues of patient safety and inequities in medicine to the forefront in new ways. Dr. Danielle Ofri, author of When We Do Harm: A Doctor Confronts Medical Error, is in the house to share new ways of addressing medical error. In this episode, you’ll learn why acknowledging medical error is important for hospitals’ future business, how inequities in medicine worsen outcomes, and how to lean into the topic of patient safety. All that, plus the Flava of the Week about conveying the full value of advertising. Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Aaron Watkins, senior director of internet strategy at Johns Hopkins Medicine, is in the house to share how his team is using data to build trust with both internal and external audiences. In this episode, you’ll learn how data creates more questions, how to use it to tell stories, and how he’s relying on the digital community to keep up with colleagues while conferences are going virtual. All that, plus the Flava of the Week about asking the right questions. Thanks to Geonetric, gSight, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Is healthcare a right or a privilege, and what is the marketer’s part in the discussion? Dan Pelino, founder of Everyone Matters and bestselling author of Trusted Healers, is in the house this week for an open dialogue about healthcare's part in combating social disparities in access to treatment. In this episode, you’ll hear Dan’s three pillars for healing our healthcare system, how marketers can start to view their responsibility as healthcare citizens, and how to listen to the whispers so you don’t have to hear the screams. All that, plus the global debut of Dan’s rap, and the Flava of the Week about how the cost of doing nothing isn’t zero. Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Chris Bevolo is in the house to help us step up and seize the opportunity that COVID-19 has presented healthcare marketers. This appears to be a catalyzing moment to accelerate transformation and use that space to lead the monumental shift from reactive to proactive. In this episode, you’ll learn how to reimagine business models, team structures, and marketing relationships as Chris discusses some of the concepts brought up by recent guests on The No Normal Show. All that, plus Chris and Jared’s new predictions, and the Flava of the Week about giving yourself permission to reimagine a new healthcare experience.Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Carrie Liken, head of industry for healthcare at Yext, is in the house this week to rethink the future and fire off a flurry of ideas for how to accelerate the new healthcare experience. In this episode, you’ll learn how marketers can position themselves to lead the transformations that will matter in the months ahead, how unlikely it is that we’ll ever go back to B.C. (Before COVID), and why we should devote our energy to being Data Czars, not Data Dinosaurs. All that, plus the Flava of the Week about 5 places to start, and the importance of keeping in touch with the conference community. Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Digital health PR consultant Rachel Ford Hutman is in the house this week to inspire us with her story of launching her company in the middle of the pandemic and share how the health tech world looks from her vantage point. In this episode, you’ll learn where top health tech companies are looking for help, how to pitch a non-COVID story to the media, and Rachel’s mindset as she set out on her own. All that, plus digital health's PayPal moment, and Jared makes a poor attempt at a segue during the conversation. Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Retail health expert James Gardner is in the house to give marketers every detail they need to know about Walmart Health. As the retail chain announces expansion to new markets, why are so many still ignoring them, and could their model do more good to address public health disparities in our country? In this episode, you’ll learn why Walmart Health should be taken seriously, what their strategy tells us about what consumers really want, what markets exist that health systems aren’t typically targeting, and why it’s the marketer’s obligation to be ahead of the curve. All that, plus three things every marketer can do right now to start their retail health battle plan. Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Bryan Cush, CEO at Tidal Health Group, is in the house this week to discuss how you and your health content can be viewed as trustworthy. In this episode, you’ll learn the building blocks for your healthcare content to compete in search, how to match your digital expertise with your physical, and how Google’s quality rater guidelines apply to health and medical information. All that, plus the Flava of the Week about the New Age of Marketing Innovation (hint: it’s right now!). Thanks to Geonetric, gSight, and the new Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.