Voicefirst Weekly Flashbriefing

Someone asked this week in the voice entrepreneur groupWe need category headings for job types & Skills applicable to the world of Voice Development/businesses needs. Think: Roles, Skills, Technologies.Voice is so new as a platform that we haven’t defined yet common domain for applicants and jobs. What’s so interesting and attractive to me about voice is not only the technical side of it, but the psychology and understanding of human communication that it’s so core to the whole technology. See acast.com/privacy for privacy and opt-out information.

Continuing with the trend in naming service as literal as possible the app is called Google Podcasts and will recommend shows that users may like based on their listening profile. Google is predicting a lot of growth for podcast listeners. The coolest part, for us anyway, is that the app will come integrated with Google Assistant meaning you can search for and play podcasts wherever you have Assistant enabled. See acast.com/privacy for privacy and opt-out information.

In voice, as in life, there are not second chances to make first impressions. Particularly at this stage in a technology that has not gained all users attention. To increase engagement with your voice app – start with the welcoming experience. See acast.com/privacy for privacy and opt-out information.

Your car will talk way before it flies. We were promised flying cars instead we got talking, connected cars. And that might be a good thing. We are not ready for flying cars.In the late 2017 Smart audio report by NPR and Edison Research, is said that 64% of Smart Speaker owners are interested in having Smart Speaker technology in their car. Mercedes Benz, Tesla and Lexus, some of the companies leading the way in voice technology in cars. See acast.com/privacy for privacy and opt-out information.

For industrial marketers the advent of voice search could change how their potential customers look for parts and services. Imagine a procurement manager who holds up his phone and shouts out a keyword like this (formatted the way a search engine would process it): “Ok Google search for aluminum suppliers.” Or maybe it would be “Alexa show me CPVC pipe manufacturers.” See acast.com/privacy for privacy and opt-out information.

You decided to enter voice tech and smart speakers market. You want to be ahead of the game and you took the leap to create Alexa skills and Google Actions, now what? How are you going to use the data you get to your strategic advantage? See acast.com/privacy for privacy and opt-out information.

Voice in a Can app allows you to have Alexa in your wrist. It will fully support the smart home features of Alexa, you’ll be able to trigger your lights or other devices like an Alexa-enabled coffee machine while you’re out of the house. However, as this is a third-party Alexa app, it also means you won’t be able to use it to make calls, play music, or do Echo announcements. See acast.com/privacy for privacy and opt-out information.

What are the most popular Google Assistant Actions and Amazon Alexa skills and what does it means for you as a creator or brand. What people is choosing to engage with it's the ultimate metric. See acast.com/privacy for privacy and opt-out information.

There is no doubt of the convenience of voice for a lot of everyday tasks. And banking and finance institutions are quickly adopting voice technologies. Saying Alexa send 500 from my checking account to John Doe is faster and easier than to log in into your banking app, look for transfers, confirm amount and transfer the money. Granted, there are security concerns and you probably won’t like other people present in the house to hear your balance of zero, but there’s no doubt of the convenience of using voice for everyday money management. Listen to know which are the companies already taking a leap into voice in banking and finance. See acast.com/privacy for privacy and opt-out information.

Alexa, play when in Rome. Company Sensible Object announced on Monday it has raised $3.2 million to grow its experiences that combine Alexa with board games. "The company’s first game, When in Rome, will go on sale July 2 on Amazon in Australia, Canada, the US, and UK."When in Rome is a multiplayer game that uses Alexa as your guide and provider of a multimedia experience. The game introduces players to locals in cities around the world through trivia questions and was created with the help of a team of creatives that includes writers, composers, and theater directors who managed the dialogue of local voice actors. The experience, which visits 20 cities, can be tried for free by speaking with the When in Rome Alexa skill in the US. See acast.com/privacy for privacy and opt-out information.

Google has stated that voice search accounts for 20% of its mobile queries. For context, half of all search queries originated on mobile devices. This frequency of voice search use shows how relevant this technology is to brick-and-mortar locations, altho it’s worth noting that elsewhere in the cited research it’s clear that consumers are using voice search to get information on businesses of which they’re already aware, rather than discovering new ones. For now. We still have to see how advertising and promotion will work in voice assistants, however it’s a good strategy to start on voice search today and evolve as the platform grows. Remember that it’s more important to be the first that it’s to be the best. See acast.com/privacy for privacy and opt-out information.

Voice technologies reduce friction for consumers and you could make the most of the new voice platforms. We recommend start thinking about your voice strategy today, how do you want to sound and what’s your sonic identity. Here is some ways where you could leverage voice tech.Find more at http://voicefirstweekly.com/flashbriefing/flashbriefing-3-how-can-you-leverage-voice-tech-for-your-business-today/ See acast.com/privacy for privacy and opt-out information.

Creating voice apps can be easy even if you are not a developer. In this flash briefing we list resources you can leverage when building for voice first platforms like Alexa and Google Home. Find the full transcript and links at http://voicefirstweekly.com/flashbriefing/flash-briefing-2-resources-to-create-voice-apps-without-knowing-how-to-code/ See acast.com/privacy for privacy and opt-out information.

Should brands have a persona in voice platforms or keep neutral? In this flash briefing we discuss two conflicting views on the matter. See acast.com/privacy for privacy and opt-out information.