Voicefirst Weekly Flashbriefing

For industrial marketers the advent of voice search could change how their potential customers look for parts and services. Imagine a procurement manager who holds up his phone and shouts out a keyword like this (formatted the way a search engine would process it): “Ok Google search for aluminum suppliers.” Or maybe it would be “Alexa show me CPVC pipe manufacturers.” See acast.com/privacy for privacy and opt-out information.