Sweathead With Mark Pollard

Yo! It's Natalie Kim from We Are Next. After 10 years in the agency world with her last role being Director of Strategy at Firstborn, Natalie now runs We Are Next where she helps people new to the industry navigate how to get into it and thrive once they are there. We discuss: - Studying advertising in college - The most common question of new strategists - Informational interviews (what are they and what's the point?) - Recent strategy job trends - Patience You can find Natalie at http://www.twitter.com/natalieykim and http://www.we-are-next.com/ For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard

Eaon Pritchard recently published "Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising". Eaon is the Head of Strategy at Universal McCann in Melbourne, Australia. We discuss these things: - WTF is data anyway? - The Dunning-Kruger effect (where the incompetent think they're good and the competent do not) - Sturgeon's Law (output connecting to the quality of output) - The importance of being confident in your own self-doubt You can find Eaon on Twitter here: http://www.twitter.com/eaonp And you can pick up his book here: https://www.amazon.com/Where-Did-All-Wrong-Advertising/dp/1544901054 For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard

Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy." We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases. You can find Richard's book on Amazon - https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X/ You can find Richard on Twitter - https://twitter.com/rshotton For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard --- Send in a voice message: https://anchor.fm/sweathead-with-mark-pollard/message