Marketing Money Podcast

What lessons can the competition for retail shelf space teach us in the bank marketing world? How about merchants’ constant pursuit of personal information for facilitating future sales? When every product is always on sale, what does that say about what its core value should actually be? Every market brings elements unique to its own […] The post Episode 127 | Tuning In New Strategies appeared first on Marketing Money Podcast.

How vulnerable to ransomware is our nation’s banking system and the free flow of our economy? We’ve seen both oil and beef compromised in recent weeks, but banking seems the most likely target to the Marketing Money Podcast because, as they say, that’s where the money is. How secure is your bank’s system, and how […] The post Episode 126 | The Virtualization of Folding Money appeared first on Marketing Money Podcast.

Partnering with the service StrategyCorps helps banks analyze their customer base and choose those to whom marketing premium products would be most profitable. What those premium products should be named, and how they should be priced, is one of the most critical conversations of all. Customers judge what a product is worth by the way […] The post Episode 125 | A Product of Useful Naming appeared first on Marketing Money Podcast.

In an era of consolidation, when the count of banks in the United States has dropped below 5,000 for the first time in more than a century, the value of a unique bank name has never been greater. Hear what the Marketing Money Podcast has to say. List of unique bank names Disclaimer: We do […] The post Episode 124 | What’s In A Name? appeared first on Marketing Money Podcast.

A bank’s disposition toward enforcing its customer rewards structure, and its leeway to adjust for any given situation, hamper relationships more often than we’d like. The opportunity to find a different solution and reframe the issue to make customers whole is not one to be ignored. Hear what our Marketing Money Podcast duo has to […] The post Episode 123 | Policy Isn’t Always The Best Honesty appeared first on Marketing Money Podcast.

If your bank marketing tools aren’t built to advance the plot of your business plan, why aren’t they? A MacGuffin is an item in a story that exists only to move the plot forward. The MacGuffins of our daily lives need to exist for a calculated purpose, not just because it’s what we’ve always done. […] The post Episode 122 | Making MacGuffins Make Money appeared first on Marketing Money Podcast.

Everyone wants a groundbreaking bank marketing campaign until it comes time to put it in the field without a track record of prior results to lean on. If you’re going to be unique, then by very definition you’ll be spending some time alone. Be the show, don’t be the commercial. Listen to what Josh and […] The post Episode 121 | Unique Campaigns Must Stand Alone appeared first on Marketing Money Podcast.

Marketers have all but ruined email as a mode of commercial communication through an excessive addiction to the Send button. Re-earning our customers’ willingness to listen is a project well worth undertaking. Hear how the Marketing Money Podcast team suggests it be done. The post Episode 120 | How Much Communication Is Too Much? appeared first on Marketing Money Podcast.

On the eve of the Superb Owl, our dynamic duo considers the value of name recognition and the different methods through which it is achieved. How do people learn of products organically, and how can banks capitalize on that for bank marketing programs of their own? Our team weighs in on the options. The post Episode 119 | The Name You Know appeared first on Marketing Money Podcast.

Capitalizing on FinTech is the latest trend and set of buzzwords in the bank marketing world, but how do we make sure there’s actually a quality experience there to be had by our customers? It’s easy to get caught up in the packaging, but our Marketing Money Duo breaks down what it means to make […] The post Episode 118 | Banking On The Digital Experience appeared first on Marketing Money Podcast.

This year has been a time of re-evaluation for many things. From our personal lives at home to our habits as consumers in the wider world, the places where we’ve paid attention are not necessarily those we might have expected. Nationwide, ratings for sports are down while those for news are up. On the banking […] The post Episode 117 | Re-evaluating A World Turned Upside Down appeared first on Marketing Money Podcast.

Opportunities to expand mobile banking services can’t be considered optional anymore. Customers are voting with their wallets every day to support businesses that cater to convenience, and banking can’t afford to lag very far behind. There are regulatory restrictions to consider, but often there’s nothing more than mere inertia in the way. Listen to what […] The post Episode 116 | See What the Survey Says, Part 2 appeared first on Marketing Money Podcast.

People make real decisions with their wallets but answer polling questions the way they want to be perceived, and those two don’t always match. Opinions on retail products don’t shift as wildly as political opinions do, but finding the factors that make answers to polls lead to profits is a very fine art. Listen to […] The post Episode 115 | See What the Survey Says, Part 1 appeared first on Marketing Money Podcast.

If you’ve spent a lifetime putting off something you wanted to do until you have time, don’t miss capitalizing on these pandemic days to bear down and make your multitasking dreams come true. Don’t fail to win a trophy for lack of committing to the training. The knowledge and the know-how are all available, and […] The post Episode 114 | This Is Your Chance and Time appeared first on Marketing Money Podcast.

Following viral leaders down an unexpectedly-discovered path may be sincere flattery, but it’s anything but an effective marketing strategy. What are the unique things your brand can do? Good marketing results are repeatable, and viral discoveries made through social media certainly are not. Don’t be tempted into embarrassment by envy. Bank marketing can be cool, […] The post Episode 113 | Go for Viral Marketing While Avoiding the Cringe appeared first on Marketing Money Podcast.

The advent of COVID-19 and virus-inspired social distancing has sparked colossal growth in online banking. The infrastructure has been in place for a long time, but there are a number of sticking points within online banking products holding these options back from becoming what they might and, someday, certainly will be. Hear what our Marketing […] The post Episode 112 | Counting On Online Accounts appeared first on Marketing Money Podcast.

Every business has its signature products, even within the same categories of product. Especially there, in fact. Everyone, that is, except for banks. What can we figure out that lets us stand alone in a crowd? Our MMP duo works over the best ideas in the business on this week’s episode. The post Episode 111 | Differentiation – Naming The Names You Know appeared first on Marketing Money Podcast.

There’s never been a better time to start improving your bank, whether through the name on the front of the building or with the people working inside. Our brands will differentiate us only if they’re different from all the rest, and finding that difference requires focused thought. In the same vein, finding the best people […] The post Episode 110 | Improvement Begins at Home appeared first on Marketing Money Podcast.

Are your products missing the boat because your message is missing its market? When products aren’t made available to the customers most likely to use them, nothing positive is likely to follow. No one would intentionally separate services from sales on a one-to-one basis, but sometimes our overarching strategy does that for us, to everyone’s […] The post Episode 109 | The Levers that Move the World appeared first on Marketing Money Podcast.

With events suspended and sports mostly shut down, many of our standard marketing opportunities are now painfully absent. One thing that can’t take the season off, though, is marketing your brand. With all developments to date considered, what are the best places to push your plan now? The Marketing Money Podcast considers all the best […] The post Episode 108 |Where Does the Spend Go Now? appeared first on Marketing Money Podcast.