Marketing Money Podcast

Do your campaigns fall victim to any of bank marketing’s most-common woes? Weak content that fails to connect and convert is common, and it comes from concerns that touch us all. Hear how bland branding happens and how to avoid it. Marketing Money Podcast covers the eight problems we all face. The post Episode 147 | The Hateful Eight of Campaigns appeared first on Marketing Money Podcast.

A campaign is the vehicle that delivers content, connection and conversion. It lends context to every action you take. Are you clear on what problems you’re solving for your customers? Marketing Money Podcast discusses this and the four other things every campaign must do. The post Episode 146 | The High Five of Campaign Marketing appeared first on Marketing Money Podcast.

Don’t lose sight of your marketing’s true goal. If the people who receive your bank’s message can’t become customers as a direct result, you’re missing out. Are you actually asking for their business and providing a clear way to convert? Is the conversion experience itself difficult or unpleasant? Listen as we cover the eight most […] The post Episode 145 | The Hateful Eight of Conversion appeared first on Marketing Money Podcast.

Do you have the infrastructure in place to let your advertising do its job? Making business happen isn’t about the ads alone. Make sure your customers can follow through on the inspiration you create. Hear what Marketing Money Podcast has to say about the eight key elements of conversion. The post Episode 144 | The Great Eight of Conversion appeared first on Marketing Money Podcast.

Is your message too broad or too targeted? Does your content fail to get customers to engage? Does your brand look just like every other bank in your area? Hear what Marketing Money Podcast has to say about avoiding these and the other most common connection marketing mistakes. The post Episode 143 | The Hateful Eight of Connection Marketing appeared first on Marketing Money Podcast.

How does your content connect with your audience? It’s easy to create a message all your fellow bankers will applaud, but will your customers understand? Will they even get the message at all? Knowing who your audience is and how to connect with them will make your work more successful. Hear the Marketing Money Podcast […] The post Episode 142 | Great Eight of Connection Marketing appeared first on Marketing Money Podcast.

Does your bank marketing fall victim to one or more of the eight great pitfalls in the content world? Lack of originality leads to most of them, and every bank marketer can benefit from constant attention applied to avoiding them all. Hear what the Marketing Money Podcast duo has to say. The post Episode 141 | The Hateful 8 of Content Marketing appeared first on Marketing Money Podcast.

Your content’s message must be valuable, sensible, personal and brief. Making sure your content is good begins with making sure it’s well made. Dive into Marketing Money Podcast’s eight-part series, The Great 8 of Content Marketing, with a look at what professional production value really means. You’ll hear why good audio and steady, in-focus video […] The post Episode 140 | Make Your Content Reflect Your Brand — Great 8 of Content Marketing appeared first on Marketing Money Podcast.

The bot-gun approach of contacting potential customers through any social media platform may be the most solid way of making sure you never get the business. If you’re looking to be effective, you have to do your research and make contact appropriately. At least a minimum of effort is required. Hear what the Marketing Money […] The post Episode 139 | Are You Linking Value to Your Online Experience? appeared first on Marketing Money Podcast.

Cutting marketing budgets because profits are down is like saving money on travel expenses by not buying gas. It answers the need painlessly in the moment while ensuring great disappointment down the road. If your bank marketing budget must be trimmed, there are smart ways to go about it. Hear what the Marketing Money Podcast […] The post Episode 138 | Don’t Let False Assumptions Lead You Astray appeared first on Marketing Money Podcast.

Do digital banking’s projections outrun reality? The customer journey belongs to the customer, after all, and inconvenience is in the eye of the account holder. Many prefer cash in hand, direct relationships eye to eye. They like to do things the way they’ve always done, and that audience crosses every demographic line. Hear what the […] The post Episode 137 | Is Digital Banking Already Overdone? appeared first on Marketing Money Podcast.

How much “new” innovation is simply a less-bad version of what we already have? There’s no need to reinvent the wheel, but improvements that let it roll more smoothly are always welcome. Interjecting options for customers to choose is one thing, but expecting to force their choice is another. Have you asked the customer what […] The post Episode 136 | Don’t Confuse The Customer’s Journey With Your Own appeared first on Marketing Money Podcast.

Is your bank making it difficult to find the key information your customers want and need? Think about how you’re treated by the big corporations you love and hate the most. Many big companies use dark patterns to herd disgruntled customers into the channels they want them to find. It’s impersonal and, for community banks, […] The post Episode 135 | Shedding Light Onto Dark Patterns appeared first on Marketing Money Podcast.

Preparing crisis communication in advance can go only so far. Unpredictability is the very nature of crisis after all. Beyond confirming the basic structure for connecting your team, what steps should you take before the dreaded day arrives, and how do we proceed when it does? There are lessons to take from a recent airline’s […] The post Episode 134 | Surviving a Crisis — Don’t Compound the Problem appeared first on Marketing Money Podcast.

Talking people out of giving their personal information to fraudsters consumes a surprising amount of bank markers’ energy. To combat such bad intentions, many modes of technology have been made much harder to set up than they are to use. It causes frustration for financial institutions and customers alike. Listen to what Marketing Money Podcast […] The post Episode 133 | Things Banks Never Ask appeared first on Marketing Money Podcast.

Mobile convenience for banking has never been better, but transaction volume in bank branches remains outrageously high. There’s still a strong appetite for doing business in person across many different retail categories, and banking is certainly one of those. There’s no single way of doing things that everyone wants. If someone is telling you in-branch […] The post Episode 132 | In-Person Banking Remains the Way of the Future appeared first on Marketing Money Podcast.

Fall is in the air, football on tv, and yearly budget planning is right around the corner. Start 2022 out well by planning your budget for success. Listen in as John and Josh talk strategic budgeting, capitalizing on opportunities of high risk/reward, and of course how to bring the boom. The post Episode 131 | How to Bring the Boom in Your Bank Marketing appeared first on Marketing Money Podcast.

If your vendors are telling you their solution is the only one with the hope of keeping your business alive, it’s time to hit the delete button in more ways than one. The hyperbole landing every day in bank marketers’ inboxes has gotten tedious and old. Don’t fall for their cash grab. The Marketing Money […] The post Episode 130 | The Sky Is Not Really Falling appeared first on Marketing Money Podcast.

Better-branded banks have an easier time recruiting the best talent, simply because it’s obvious to the talent that the bank is working to make easier the job they’re being recruited to do. The same holds true for recruiting new business, as well. It’s our role to make sure our audience understands what we offer and […] The post Episode 129 | Sharing the Top Secrets of Bank Marketing Success appeared first on Marketing Money Podcast.

Banking job searches asking for a cornucopia of skills get the poor results they deserve. No applicant, and no full-time professional, can be proficient in every possible task. As a result, the only returns the searches generate are applicants without the ability to do what the employer actually needs doing. Hear what Marketing Money Podcast […] The post Episode 128 | Bridging the Talent Gap appeared first on Marketing Money Podcast.