Un-market Your Business

Podcasting is all the rage now, celebrities and everyday people alike are creating podcasts. I've used podcasting as part of my marketing plan since 2009, so it isn't new to me, I'm in it to win it! However, I think that most business owners fail to realize how effective podcasting can be for their business to help them become relatable and get the word out about what they're doing and who they want to work with. Joining me today is an expert at helping companies and individuals reach their highest level of potential. And she hosts her own podcast, "The Why and the Buy." High energy. Innovative strategist. Natural Teacher. Breakthrough Coach. These are just some of the words used to describe Christie Walters. With 25+ years experience leading sales and marketing teams in up and coming technology companies, Christie knows how to drive a successful sales team in the midst of the day-to-day chaos and tension of running a business.  Christie joins me to discuss why she became a sales coach and explain how the

Coaches, consultants, stylists, and chefs, to name a few service-based professionals all market intangible products. You can't touch the products or hold what they give you in your hand, but you can get results. That's actually what you are selling, results. Every magazine or self-help book tells you that, but what does that really mean and how do you get people to open up their wallet/purse to actually purchase? My guests Cal and Renee Coakley, owners of Coakley Financial Group join me today to talk about how they have created success in marketing their serviced-based business and how you can copy what they are doing and be successful in your business. Sponsored by: Style With Aplomb  Find your unique style and you will never again agonize over what to wear. For a FREE 15-minute conversation to see how Style with aplomb can change your image and move you to greater success, give Beryl a call at 404.428.2527 or visit her website. Coakley Financial Group is an award-winning insurance agency that focuses on

Facebook was in the hot seat in April and sitting before Congress explaining why they allowed our privacy to be compromised, but now they are in the "IN" with their new add-on Watch. If you don't know what that is, have you seen Jada Pinkett-Smith's new show Red Table Talk? It's on Facebook's Watch and it's causing quite a stir. But that's Jada, how can you harness this power and utilize it for yourself and your brand? Glad you asked, because we are talking about that today! I'll go through the excellent opportunity you have to get in front of your audience like never before and actually engage with them, make a difference to them AND help them solve their problem. All while coming out smelling like a rose and being their SHero. Don't miss this! --- Support this podcast: https://anchor.fm/unmarketyourbusiness/support

It can be hard to be an entrepreneur, actually, it's pretty tough every, single, day. That is until you "make it." But until you make it, you are wandering and wondering when it will all happen. You grind every, single day. You hustle every single day, but you aren't making the strides you need to. Why is that? Today, I'm talking real talk about what it takes to be an entrepreneur and how you can come out on top. Sponsored by: Style With Aplomb  Find your unique style and you will never again agonize over what to wear. For a FREE 15-minute conversation to see how Style with aplomb can change your image and move you to greater success, give Beryl a call at 404.428.2527 or visit her website. --- Support this podcast: https://anchor.fm/unmarketyourbusiness/support

"Fashion is an outward manifestation of our personality and beliefs," says my guest Erin Keam, of the Happy Wadrobe.  Erin’s always been fascinated with fashion, she’s also been fascinated with people. She’s worked in creative, people focused fields such as marketing and media, which required her talents in visualization, analysis, interpretation and presentation. Meanwhile, behind the scenes, Erin spent 20 years in guiding personal development, helping others to find patterns and meaning in their lives through support groups. Today, Erin joins me to talk about how she came up with the concept of the Happy Wardrobe and how what she teaches can help you uncover the real you so you are free to express your own style statement. Because when you have a Happy Wardrobe, other transformations happen along the way! Get Erin's FREE Guided Exercise from The Happy Wardrobe Sponsored by: Style With Aplomb  Find your unique style and you will never again agonize over what to wear. For a FREE 15-minute conve

"You are not an island, but you probably feel that way. It seems that everything that needs to be done to bring in more business has to be done by you, all by your lonesome. That's a myth." That's a quote from my book, "UN-Market Your Business: 10 Ways for Savvy Entrepreneurs to Stand Out, Stop Struggling, and Start Profiting."  That is the start of chapter 10, "Collaborate." Well, you can't collaborate with yourself, sometimes you can, but if you want to grow your business, you really need other people involved. The thing is, in order to collaborate successfully, there must be other people involved and that requires that you meet them and form a relationship of like-mindedness with them first. Today, I'll lay out 7 steps you can use to build the relationships you need to help you market your business successfully. Tune in, listen, learn, and Do! --- Support this podcast: https://anchor.fm/unmarketyourbusiness/support

We've been talking about how to stand out and get more clients, so I figured that I would bring a guest on who is actually walking the talk. Alicia Couri, a Personal Branding Expert with a mission to create an elevated platform for her clients to stand out and “be seen and heard” as industry leaders. She helps her clients show up powerfully and gain visibility so they can attract more clients and increase profitability. I met Alicia on LinkedIN, a result of some research and networking, and we hit it off instantly. She's going to talk about how she's been able to secure appearances on several network television and radio stations and also hosts her own Radio/TV Show, “Unleash Your Audacious Confidence” Monday nights @ 6:30 pm.  It's going to be awesome, don't miss it! Learn more about Alicia at AliciaCouri.com   Sponsored by: Style With Aplomb  Find your unique style and you will never again agonize over what to wear. For a FREE 15-minute conversation to see how Style with aplomb can change your image an

Are you allowing your thinking to stop you or propel you forward? Today, I'm sharing my thoughts on how you can use your mind to get you the success you desire and always knew you should have. I'll share how one of my clients was able to meet someone she has admired for so long along with how my book tour is falling into place with the help of Divine Intervention. It's going to be awesome, so tune in. Sponsored by: Style With Aplomb  Find your unique style and you will never again agonize over what to wear. For a FREE 15-minute conversation to see how Style with aplomb can change your image and move you to greater success, give Beryl a call at 404.428.2527 or visit her website. --- Support this podcast: https://anchor.fm/unmarketyourbusiness/support

The secret to positioning yourself as an expert isn’t possessing a certain degree or writing a book. Everyone is an expert on their own experience, and publicist Kristi Dosh shares how to use your personal and professional experience to position yourself in your niche in a way that attracts not only publicity but also your ideal client or customer. Learn more about Kristi: Kristi Dosh is a publicist who founded Guide My Brand to work with entrepreneurs and nonfiction authors to establish themselves as experts in their niches and become more visible for their expertise through opportunities such as guest blogs, podcast interviews, public speaking engagements, feature articles and media appearances. Kristi is her own best case study, beginning her career as a corporate attorney and used a combination of blogging, social media, public speaking and media appearances to become a nationally-recognized expert on the business of sports. She left the corporate world to work for such outlets as Forbes and ESPN, and

I love going to live events, you can connect with people, learn alot and have a great time. But what about using LIVE, in-person events to market your business? Today, I'm sharing with you 4 ways you can use live, in-person events to market your business successfully. No, it doesn't mean that you walk around with a sign on your body saying "Buy my products!" You can do this in a fun way that leaves an impression on the people you meet, tune in today to discover how. Sponsored by: Style With Aplomb  Find your unique style and you will never again agonize over what to wear. For a FREE 15-minute conversation to see how Style with aplomb can change your image and move you to greater success, give Beryl a call at 404.428.2527 or visit her website. --- Support this podcast: https://anchor.fm/unmarketyourbusiness/support

Everything old is. . .well old. Things can be new again or they can just be new. What am I talking about? Your marketing, of course. Things that you did before, last month, last year, or even yesterday may not be working today. But we can change all of that, in an instant. Join me on a reflective journey of what I've been doing in my marketing, and how things have changed in the last year, along with what I plan to do differently. I don't have ALL the answers, but I have a lot of them, and I love to just DO stuff, so let's compare notes and see what's working and see how to do it better. Tune in so we can help each other. Sponsored by: Style With Aplomb  Find your unique style and you will never again agonize over what to wear. For a FREE 15-minute conversation to see how Style with aplomb can change your image and move you to greater success, give Beryl a call at 404.428.2527 or visit her website. --- Support this podcast: https://anchor.fm/unmarketyourbusiness/support

I thought my LinkedIn profile was "the bomb diggity," but it wasn't, as I learned from the LinkedIn Professor, Tajuana Ross. I learned of her from another colleague and guest of the show Bernadette L. Harris, and boy was she on point. After scheduling my session with the LinkedIn Professor, I knew I had to make some changes and I did. Afterward, I invited Tajuana to come on the podcast and share with you what we talked about in our session so you can benefit as well.  If you think your LinkedIn profile is Da Bomb, you don't need to listen in. However, if you need some assistance that will BLOW your mind AND get you clients, tune in! Learn more about the LinkedIn Professor here. --- Support this podcast: https://anchor.fm/unmarketyourbusiness/support

Nothing works better than your website to bring in a steady flow of clients and cash for your business, but lately, I’ve met several entrepreneurs that say they’ve ditched their website in favor of using their Facebook or Instagram account. Wait, WHAT? Obviously, those entrepreneurs are misinformed and being led down a path that’ll eventually cause heartache and headache. Let’s get real, social media is a wonderful and awesome part of your marketing toolkit, but that’s it, only a part of the bigger picture. The magic and conversions happen because of your website. And more often than not, ON your website. Your website is your business hub, it’s the place where you can truly showcase you, your brand, and how you can help your ideal audience solve their problem. Unfortunately, many entrepreneurs don’t realize just how to make the magic happen to create a steady stream of clients using their website. Tune in today to learn how to turn your blog into a client-getting machine and discover how to get 26 Conten

Do you have a closet full of clothes and nothing to wear? Do you waste precious time each morning trying to decide what to wear? My guest today Beryl Pleasants, Chief Image Consultant with her company, Style with Aplomb has the answer for you. Beryl is passionate about helping entrepreneurs, business professionals, and people in transition who use their image to further their success. Today, she will help you with the most pressing problems entrepreneurs face today: Why so many people find it challenging to decide what to wear each day, how to solve that problem and save money at the same time. Be sure to tune in with your questions and the answers to all your styling issues. --- Support this podcast: https://anchor.fm/unmarketyourbusiness/support

If you are ready to create and manage your business-building podcast, you are in the right place. I've been talking about podcasting specifically for the last couple weeks, but in general for the last 10 years. Podcasting is awesome and the way that I have built 3 businesses to date. But who says there is only one way to do it? Today, we'll talk about the different ways to create your podcast and make it work as part of your UN-Marketing Toolkit. And if you are ready to learn how to do podcasting the right way, join me for a live encore of my new masterclass, Stand Out from the Crowd with a Podcast that Creates a Flow of Clients Friday, March 9, 2018 11:00am EST REGISTER TODAY By attending this masterclass, you’ll discover How to choose the topic and format that resonates with your audience The equipment and software you need to create studio quality sound and/or video without breaking the bank How to build a community that supports you by caring and sharing your show for optimum

You don't have to be a well-known authority to start a podcast. Neither do you have to spend thousands of dollars, but what you do need is the need to get more clients. The kind of clients that not only want to buy your products and services but want to buy from you over and over again. Getting going with your new podcast isn't hard or expensive and I'll tell you all about it today. --- Support this podcast: https://anchor.fm/unmarketyourbusiness/support

"The better job we do at getting clear on who we are, what our gifts are, who our ideal customers are, what our offerings are, the better job we can do creating marketing strategies that actually WORK (and don’t waste time with all the ones that don’t)." That quote comes straight from my guest today, Katie Krimitsos is the Creator of Biz Women Rock. Katie and I will be chatting about how to do something awesome that catapults your business waaaay ahead of the others and that's podcasting-creating your own and guesting on those of others. I started this podcast, UN-Market Your Business one year ago, and it has grown so that now I'm taking on sponsors. Tune in and discover how you can do something similar for yourself and your business. Katie Krimitsos is the Creator of Biz Women Rock, a community and education provider for ambitious women entrepreneurs who want to grow a purposeful, productive, and profitable business! She provides private coaching and strategizing, Masterminds, online education, and liv

Everyone wants more clients, right? but what if I told you that you can have more than clients, you can build relationships that convert to more than clients. What's that all about? Building relationships trumps getting more clients. Join me today as I share with you 5 steps to creating relationships that convert into more than just a client paying you once. You, and your client, can get so much more out of your work together. After you listen to this episode, you will be empowered to create better business relationships. --- Support this podcast: https://anchor.fm/unmarketyourbusiness/support

Does marketing your business using the ever-changing digital landscape of social media, social marketing, changing algorithms and permissions freak you out, just a little? I'm here to share with you that you can do it and you can market yourself confidently and create a business that shines a light on your gifts, talents, and abilities. Ready? Tune in and listen to Tracy Neely as she shares with us how mastering this one belief is the key to your success. More about Tracy: Tracy Neely is creator and founder of Mindset Alchemy®, a women's empowerment and transformation company that blends energy healing and intuitive mindset coaching to guide and support women to live their best life.  Tracy has been passionate about how the mind works and mindset coaching since the early 90's after being diagnosed with a tumor in her jaw. What made all the difference in Tracy transforming her life was working on her mindset. After shifting her mindset and creating a business she loves, Tracy uses her gift of claircognizanc

You have a zillion ideas. How do you know which one works and which one needs more work? Experience is the key. But where do you find this "experience?" Today, I'll share with you exactly how you can find the experience you need and how to take advantage of it so you come out on top everytime. Tune in to discover the shortcuts to success that really work. --- Support this podcast: https://anchor.fm/unmarketyourbusiness/support