Un-market Your Business

The secret to positioning yourself as an expert isn’t possessing a certain degree or writing a book. Everyone is an expert on their own experience, and publicist Kristi Dosh shares how to use your personal and professional experience to position yourself in your niche in a way that attracts not only publicity but also your ideal client or customer. Learn more about Kristi: Kristi Dosh is a publicist who founded Guide My Brand to work with entrepreneurs and nonfiction authors to establish themselves as experts in their niches and become more visible for their expertise through opportunities such as guest blogs, podcast interviews, public speaking engagements, feature articles and media appearances. Kristi is her own best case study, beginning her career as a corporate attorney and used a combination of blogging, social media, public speaking and media appearances to become a nationally-recognized expert on the business of sports. She left the corporate world to work for such outlets as Forbes and ESPN, and