Periodic Effects: Cannabis Business Podcast

Michigan recently released Emergency Rules for their cannabis recreational program. There’s a lot of uncertainty in MI and every State that transitions to a rec program. We discuss the new rec rules, the state of the MI cannabis market, how Hemp & CBD are being handled and what options small scale businesses have. Our guest is the Owner & Managing Attorney of Scott Roberts Law. Check out Scott’s Blog & Content HERE.

Discussing definitions for infusion and extraction methods.

Tips for making more TIPS from Top Shelf Budtending. One Article Discussed [1] “10 Ways to Increase Tips as a Budtender” from Cannabis Magazine

Discussing why more is not better when it comes to cannabis consumption! One Article Discussed [1] “How the Biphasic Effect of Cannabinoids Controls Dosing” by Lab Roots

How do Dispensaries take the leading cannabis science and connect it to merchandising and sales? How can Budtenders communicate the science to consumers for the best experience possible? What strategies lead to repeat customers and word-of-mouth marketing? We answer those questions and more with our guest Andrea Sparr-Jaswa, Director of Education at Farma, a dispensary in Portland, Oregon. JOB OPPORTUNITY: Farma [Careers] is always looking for compassionate and curious team members, discussed at end of episode.

Discussing a Cannabinoid producing Moss & Plant Medicines of the Future. One Article Discussed [1] “Lowly Moss-Like Plant seems to copy Cannabis” by Scientific American

Discussing the medicinal benefits of THC and it’s key role in supporting CBD’s effectiveness. One Article Discussed [1] “Move Aside CBD: New Data Finds THC is the Real Medicine in Medical Marijuana“ by Green Entrepreneur

What do we really know about the Science of Cannabis and what don’t we know? Can we quantify the medical benefits of the plant? What new cannabis studies and research are on the horizon? We mix science and business in this episode with our guest, Ben Armstrong, Ph.D., Lab Director for Juniper Analytics. JOB OPPORTUNITY: Juniper Analytics is hiring for a Lab Analyst, discussed at end of episode.

Discussing the FDA approach on Hemp and CBD. One Article Discussed [1] “FDA Begins Evaluating Cannabis Scientifically” by Green Entrepreneur Link to FDA Docket for Public Comments on CBD

Episode #100 :) Thank you for listening and supporting us along the way! We did something different for this episode. We pulled 20 clips from 20 different episodes that we thought provided great insights and value for the cannabis industry. Please share, forward, text or email this one to a friend or colleague that should listen to the Periodic Effects podcast! Cheers to the next 100 :)

What's the biggest influence #Budtenders have on creating a successful dispensary? How can you foster repeat customers and generate word of mouth marketing? Inside this episode is a simple and effective tool #Budtenders can use to manifest opportunities for themselves and their dispensary!

How will the future of marketing be different than the past? Do you know who your customers are and how they could be different than your consumers. The Cannabis Industry is in a unique position to innovate in marketing and branding! With more limitations than regular CPG brands, cannabis brands will have to innovate to succeed as traditional advertising channels are not available. Our guest is Iram Cesani, the Digital Marketing Manager for Magical Butter. JOB OPPORTUNITY: Iram is looking for Graphic Designers & Creatives, with ability to work remotely, discussed at end of episode.

Discussing strain names and their reliability in producing predictable effects. One Article Discussed [1] “Selecting Products by Their Names = An Exercise in Futility” by Terpenes and Testing Magazine

What's the biggest influence #Budtenders have on creating a successful dispensary? How can you foster repeat customers and generate word of mouth marketing? Inside this episode is a simple and effective tool #Budtenders can use to manifest opportunities for themselves and their dispensary!

This episode covers Cannabis Design, Science, Branding and Digital Marketing. We discuss the issues in researching cannabis science online, how design can be used to clarify your message and what digital marketing strategies can be used to find your ideal customer. Our guest is Charlie McElroy, Founder & Creative Officer of Goldleaf.

Su Stella from Phresh Start in Oakridge, Oregon comes on to discuss consumer trends and how to get a job as a budtender.

Discussing the future of cannabis use in the mainstream and how the right THC Dose is needed for the right experience. Two Article Discussed [1] “With Precision Dosing Cannabis will become like Coffee” by Green Entrepreneur [2] “Practical Considerations in Medical Cannabis Administration and Dosing” by Dr. Caroline MacCallum & Dr. Ethan Russo

Our guest is Elaine Carey, Managing Director at FTI Consulting. We discuss the pitfalls and points of failure that exist in regular business and the cannabis industry specifically. But this episode isn’t all downside, Elaine brings a fresh perspective and provides multiple opportunities for streamlining and setting a cannabis business up for success.

Discussing Hemp CBD flower, infused products and the FDA. One Article Discussed [1] “Key Takeaways from FDA’s Historic CBD Regulations Meeting” by Marijuana Moment

Industrial Hemp and CBD Infused Products are a huge opportunity while being a grey and confusing market. Can you ship CBD products across State lines? Are there States you shouldn’t ship to? When and how will regulations be rolled out for CBD infused products? Our guest Alex Berger from Emerge Law Group helps clear things up!