Printavo Printhustlers Podcast

Facebook Groups have been a growing source of knowledge for many shop owners. We have ours (https://www.facebook.com/groups/198143447258744/) and Josh Keane started Screen Print Pros (https://www.facebook.com/groups/630656227066301/). Josh talks about how he started it and what the benefits are. Try Printavo: https://www.printavo.com

Try Printavo - https://www.printavo.com Campus Ink grew 150% in a year. They were using paper invoices and an unknown workflow. Steven bought into the business ready to take things into overdrive. The shop didn't have an understanding of how long it took to complete a job. Quoting, approvals, collecting payment, and shipping was slow in their business. Steven's main goal was to increase turnaround time. "How can we speed up quoting, approvals and printing? " 1) He first started documenting the current workflow of their shop. The idea was to systematize the business. Create a process that everyone can follow and publish it in the shop. This will help new-hires too. 2) The next step he did was to introduce technology to make this process a lot more efficient. Steven got everyone on Printavo to remove paper trails and increase transparency in the business. He got sales reps using text messages to receive approvals faster. 3) Increase sales from existing relationships. He took his five top student customer

Try Printavo - https://www.printavo.com #PrinthustlersConf2018 was a success! Don't miss out on our early bird special for next year's conference! Buy tickets here: https://www.eventbrite.com/e/printhustlers-conf-2019-tickets-48353024197 There were lots of amazing speakers that spoke on a variety of topics including branding, Facebook marketing, the culture of your shop, and even following your dreams! Here is a summary of the conference! Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo - https://www.printavo.com Hiring is difficult. Finding the right people, training them and having them stay for the long haul is not easy. Justin from @barrelmakerprinting talks about how he hires. Justin dives into hiring on the back-office and front-office to balance on the workload. He generally posts on Craiglist to find talent but actually looks for people who don't have printing experience. This is because they can be trained and molded into the workflow at Barrel Maker instead of bringing bad habits from the past. Justin hires for personality and attitude. A person who's willing to work hard and put in the time, he feels, is better than someone with past printing experience. Temp agencies is another hot topic that Justin has used to help scale his shop up and down depending on workload. Take a listen and let us know how you hire! Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo - https://www.printavo.com Getting Facebook Ads to work can be difficult. But they're crucial for driving targeted marketing campaigns. The reason is, you can segment your market very specifically while spending less than AdWords on similar ads. @rocketshirts has Facebook Ads figured out. Here are some tips they give us: Spend $20/day for 1 week. The longer your ad runs, the more Facebook works. He's even tried $1,000 a day and cut it off early to trick Facebook into showing your ad more quickly. Shoot to break even on Facebook marketing. This will generate more custom shirt sales after the initial retail sale. Your goal should be awareness. Focus on building up your Facebook page as it gives more exposure via each friend network. Every time someone likes the page, it shows up on their newsfeed for their friends to see. Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo: https://www.printavo.com Are you valuing your time? As your print shop become more mature, it's important to value time. When we all got started, time was plentiful and capital wasn't. As revenue increases, time becomes more valuable. What are you spending this time on? If you presses aren't running, it's becoming more expensive to print your jobs. Any time spend in pre and post-production is costing your shop $$$. How long are approvals taking? These are one of the most common delays in your production process. How long are customer approvals taking? This can affect your scheduling and how consistent of job flow you're reaching. How about production approvals? If your production manager isn't present and the press is held up, your expenses are increasing. Setup time and tear-down time? Automatic reclaiming and direct-to-screen machines can keep your supply chain running smoothly. Adding more screens into inventory and regularly checking tension can time-sucking tears. Have more time-

Try Printavo: https://www.printavo.com Should I build or buy shop management software? We get the question a lot actually. Many shop owners with technical backgrounds are capable of building something completely customer so why not? I'm going to answer this question unbiasedly for you. This question comes down to focus. As a shop owner, you only have so many hours in a day. Every minute of your day is important and valuable to the business. Buying any shop management solution, like Printavo, is going to suit 80-90% of your needs as a business. No tool on the market will be able to satisfy 100% of what you're looking for. The reason is, Printavo has to be simple enough for thousands of shops to utilize. As we continue to push forward as a software company, we will get closer to that 100% but will never reach it. But realize, we are 100% focused on improvements. Our constant iterations are zeroed in on making the best shop management solution so you can focus on growing your print shop. Building a shop

Try Printavo: https://www.printavo.com Justin Moore describes how he got his first 60,000 Shirt Order and how important big print jobs are to expand your screen-printing shop. We'll dive into: -How important it is to have a professional website -Word of Mouth will help your print shop succeed -How to Get Referrals -Facebook Ads Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo: https://www.printavo.com Small Print Shops have the advantage to truly meet every single person in the town that could be a potential customer. Retargeting advertising on your website is a must! Here are some tips on how a screen printing business can grow in a small town or large city. We'll dive into: Tools for Retargeting like Adroll.com and Perfect Audience.com Holding Events regularly like Meetups, Conferences, Marathon, Family Events, etc to gain more customers Learn how to utilize Facebook Ads Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo - https://www.printavo.com One of the first things potential customers look at is your reviews on Yelp, Google, etc. Shelby Craig, Founder of Rocket Shirts who generated $80,000 From $3,600 In T-shirt Sales Using Facebook Ads cracked the code to get great reviews for your screen-print shop. Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo: https://www.printavo.com Customer care & support is a term many companies use. But many companies don't truly own up to the term. Missed emails, calls and poor empathy is all too prevalent in our industry. I've taken tips from shops that are top-notch customer support experts and tactics from how we handle support at Printavo to help you! We want you too, to be able to offer amazing customer support with these easy tricks & tips. Inbox Zero: Make sure all emails are answered by the time you leave. There shouldn't be any responses that are left without an answer. Get going on a support platform like GrooveHQ or Zendesk. These tools will keep all questions coming into one inbox to be assigned and handled. With questions coming in from Instagram, Facebook Messenger, Email, etc, it's difficult to keep track of everything. These systems keep it all in one place. With this support platform, you'll want to measure First Response Time and Customer Satisfaction. First Response is a measurement of

Try Printavo - https://www.printavo.com - Simple, shop management software. Growing a print shop from the start is tough. This is your HUSTLE phase. Where you're grabbing land (aka "sales") as quickly as you can. Establishing a business process and repetitive marketing/sales funnel is important when achieving $250k in annual sales. In this video, we'll discuss a pathway to getting there. It isn't easy but it's 100% doable. Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo: www.printavo.com Conversations with Onboarding Lead, Adam Cook at Printavo around change management. Adam coaches shops all over the world on getting their team ready to make the Printavo switch. Difficulties around training, getting the team excited and tips when making the transition are brought up. Take a listen! Subscribe to our podcast: itunes.apple.com/us/podcast/print…d1213143414?mt=2

Try Printavo: https://www.printavo.com Marathon Sportswear started in 1980 from a garage. They started with a manual and continued to print while raising a family of 8. Today, they have 10 autos and full-staff of 70 in the Chicagoland area. In this podcast, Matt Marcotte talks with Jim Piko, CEO of Marathon Sportswear, we dive into dealing with problematic customers while balancing company growth. Marathon Sportswear, like all shops, wants to please everyone to the highest standards. Jim talks about how they balance taking jobs to take jobs vs trying to select the best jobs for both parties. Matt also asks Jim how automation has changed his shop and tips for other shop owners when investing in this improvement. We learn when the best time to invest is and when you know it's too late. Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Running a screen-printing shop is tough. It's time-consuming and requires a lot of energy. Employees, production operations, sales, marketing, and growth can be hard to a balance all at once. Steven Farag from Campus.Ink has managed to take a nice vacation from his shop while operations continue to run. We called him and got tips on how to take a vacation that he used. Try Printavo: https://www.printavo.com

In this episode, Matt Marcotte sits down with Joe Weingart at Madd Science Print Lab to talk about: - Going from manual to automatic press - Standing out in a crowded marketplace - Lessons learned from the years

Caleb Reinhold, Digital Marketing Consultant in Chicago, stopped by to discuss how to help print shops get going on email marketing. Email marketing has proven to be a sure-fire way to generate new sales for your shop. We walk through how to get started and optimizing this flow. We'll also cover: - Attribution of ads - Segmenting emails - Enriching email data - Tools to send emails - Picking subject lines & personalization - Approximate open rates of emails - Frequency of sending - SEO Tips to show up faster https://www.printavo.com

Justin Lawrence, Founder of Oklahoma Shirt Company has an incredible story. Not only did he create a growing, caring, profitable t-shirt subscription service, he also setup an amazing retail front focused on his home state. To top it off, Justin used his drive to push their screen printing business forward and now all three businesses are generating over $6m in sales. Listen to how he got started, how he uses culture and care to grow his business and lessons learned along the way. https://www.printavo.com

I chatted with Tyler Dummett, President of Workhorse Products in a unique look behind Workhorse. Tyler went from a High School PE teacher to driving a cutting-edge company. We chatted about what he applied from his teaching days to Workhorse, re-energizing a company, growth through acquiring, consolidation and meeting customer needs. https://www.printavo.com

Everyone says it, you need to be active with Google AdWords, Facebook Ads, Instagram, SEO, PPC and more. Yikes! What does all that even mean? In this podcast episode, we're chatting with Tom Bukevicius of SCUBE Marketing on how a print shop can get started with paid marketing. We'll chat about: - What is PPC and how to act now - Getting started with Google AdWords, Facebook and Instagram Ads - What is retargeting and how to use it - Measuring paid ad performance https://www.printavo.com