The Dental Hacks Podcast

In this bonus episode of the DentalHacks podcast you get to be a fly on the wall with a couple of Brain Trust favorites. You'l hear Dr. Brent Young, Dr. Andy Hayes and co host Dr. Alan Mead talk about CBCTs, dental school, video games, Jared from Subway and the worst mutation you could ever have as an X-man. Enjoy! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast!

How badly did you want to go to dental school? How many rejections would it have taken for you to decide dental school wasn't for you? Or were you like Dr. Mark Costes and wouldn't take no for an answer? Today's episode features Dr. Mark Costes, a succesful multiple practice owner, dental practice coach and entrepreneur. He tells us about some of the challenges he had to overcome to become a dentist and how he's leveraged his dental training to become much more than just a practicing dentist. Case in point...Jason had Dr. Costes analyze his practice and talked about where you might decrease overhead (hint: dental supplies and lab fees are a pet peeve of his!). Dr. Costes is also a dental podcaster and you can find his show, The Dentalpreneur Podcast on iTunes or on his website: www.truedentalsuccess.com. We're fans of what he's doing for the profession and we think you will be too! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www

This might be the most important episode of the DentalHacks podcast that we've ever done. In today's episode we interview Dr. Roy Shelburne. Dr. Shelburne has become a rock star on the speaking circuit because of his experience being prosecuted by the federal government for fraudulent billing for dental services. He spent 19 months in prison for things that you may be unknowingly doing in your practice. Dr. Shelburne speaks all over the country helping dentists with their record keeping in an effort to avoid the life changing consequences he experienced. You'll hear these questions answered: do you understand "intent to defraud?" how can you establish that a treatment is "medically necessary?" what systems should you add to your record keeping to avoid trouble? how do you set up audits in your office to catch billing and record keeping mistakes? why should we get rid of paper charts once and for all? Dentists, you need to listen to this. But maybe more importantly your team really needs to hear this. Dr.

The key to local search is reviews. Good reviews not only get you in that coveted "7 pack" on Google, but new patients read reviews that your patients write, and often choose based on excellent reviews! But every dentist who has tried to get reviews, particularly Google reviews, knows that it's not easy. In today's episode, local search rock star Darren Shaw offers more tips on crushing local search and specifically explains the new "reputation builder" tool offered by Whitespark. Whitespark has offered a special code for DentalHacks listeners. Use the code "dentalhacks15" at checkout and you'll receive discounts on various Whitespark products! A few topics we talk with Darren about: What does Darren mean by "be the answer" as a strategy? How does content creation make a difference in local search? Why should your website be created on Wordpress? How important is mobile (rhymes "go mile" when Darren pronounces it!)? How hard is it to change your website to mobile friendly? How often should you update your w

The local pack. The 7 little balloons that show up on that Google Map when someone is looking for a dentist in your town. If you show up there, you're going to drive new patients to your practice. Period. Darren Shaw of Whitespark, a company that helps you improve your local search visibility, answers all kinds of questions in today's interview including: What's the difference between organic search and local search? What is a citation and why should we care? What's the difference between a direct and indirect citation? If you're doing a startup, at what point should you create/claim your local listings? How should you handle local listings if you have multiple dentists in group? How do you handle a local listing if you've changed jobs or moved your office? Do citations have to be perfectly consistent? What kind of variations are O.K.? On top of this, Darren talks about the importance of blogging. Which makes this blogger very happy. Plus...if you use the code "dentalhacks15" you'll get a discounted rate

Marketing is most effective when the content created is original and specific to the office. Todd Murray of Paper Napkin Marketing explains how dentists can leverage their assets to help make amazing marketing that fits their practice. Sure, using top notch video helps, but what about getting your team involved? How about spreading the word about how involved in the community your office is? Finally, Todd helps Alan understand that an entire marketing campaign needs to fit together. Blog posts are great, but how about making sure it fits with the message you want to send? This is another dental marketing "deep dive" that you won't want to miss! Here's a sample of the kind of content that Paper Napkin can create for your practice! The Brain Trust returns with an all star cast in episode 52. Dr. Frank Clayton, Dr. Tammy Bailey, Dr. Matt Standridge, Dr. Brent Young and Dr. Rich Rosenblatt all discuss handling the "unreasonables." How do you handle people with ridiculous expectations or terrible attitudes? W

Paper Napkin Marketing. Maybe you've never heard of them. But you will. In episode 51 of the DentalHacks podcast we talk with one of the founders of this innovative and completely different kind of dental marketing company. I first met Todd Murray on Facebook. He's a listener and a fan of the show and his first line to me was: "I wanted to take a moment and introduce Paper Napkin Marketing and share with you the best dental commercial you've ever seen. I guarantee it!" I was intrigued, saw the commercial, and immediately knew he had to be a guest on the DentalHacks. We talk about dental marketing and how he came to use his marketing skills and experience in the dental field and we discuss some specific problems that dentists face in marketing. The Brain Trust segment continues our discussion about referring patients to specialists, bringing specialists into your office. One of the best tangents that the Brain Trust takes this week is how not to take your patient's hangups so personally. Very good stuff!

Episode 50 continues our conversation with pediatric dentist and educator Dr. Josh Wren. Do pediatric dentists use stainless steel crowns too much? Should you allow parents in the operatory? What kind of sedation does he recommend? What's the recommended procedure for pulpotomies? The DentalHacks deliver on bread and butter pediatric dentistry tips in this episode! Be sure to check out pediatricdentalce.com for dates of Josh's courses! The Brain Trust returns in episode 50 discussing what, when and how we refer to specialists. Join Dr. Lance Timmerman, Dr. Melissa Zettler, Dr. Dawn Kulongowski, Dr. Frank Clayton and (eventually) Dr. Tarun Agarwal as they talk about how they work with specialist. Refer to a specialist's office? Bring a specialist into your office? You'll hear about all kinds of ways to involve specialists in your patient's care and what's working for others! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook

In episode 49 the DentalHacks are trying something a little different. We've gotten feedback from a few listeners that they would prefer an entire long form interview on the show instead of splitting them over more than one show. So for those folks, we're trying it out. And there's no one better to do a deep dive with than Dr. Rella Christensen. Rella Christensen was one of the founders of Clinical Research Associates (now TRAC). They've essentially been the "Consumers Reports" for dentistry for the better part of 40 years and you won't find anyone more knowledgeable on dentistry and dental materials than Rella. Our interview shows her kind demeanor as well as her no nonsense treatment of the data. She's going to change some minds with her discussion of modern crown and bridge materials, particularly monolithic zirconia and she's probably going to ruffle some feathers when she talks about enamel remineralization protocols and how everything we think we know about remineralization is wrong! Oh...and don't g

Jason Lipscomb wrote the book on Social Media for Dentists. No...seriously. He wrote the book on it. He knows a little something about Facebook and how to use it for your dental practice. Alan Mead writes blogs and has been since 2008. Howard Farran said, "I actually think the best blogger in America is Alan Mead..." So, there's that. What I'm saying is that your humble hosts have a little something to say about social media! In today's episode, we talk about how your office can have an authentic presence online, whether it's Facebook, Linkedin, an office blog or Twitter. We cover some strategies you can use today to improve your personal or office social media footprint. If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by

You're a general dentist that sees kids, but you know you could do more and better. Continuing education in pediatrics seems pretty limited but you'd love to really improve this part of your practice. Enter Dr. Josh Wren, pediatric dentist and this week's DentalHacks interview! We get right into listener questions in this interview...you might want to listen with a note pad. Josh deli vers a bunch of actionable items from the first minute! Josh offers hands on pediatric dental CE, too! Check that out at: pediatricdentalce.com. FYI...the DentalHacks are kicking around the idea of October 30th in Disneyworld! A little pediatric dentistry CE and then trick or treating with the mouse! Our Brain Trust segment continues our conversation about general dentists doing "specialty procedures." The panel include Dr. Matt Standridge, Dr. Tammy Bailey, Dr. Melissa Zettler and Dr. Frank Clayton. As always, they cut through the bull and explain that general dentists working with specialists is going to give the best result

We feature the blood boiling second half of our interview with Justin Ditkofsky of Cirrus Consulting Group. Did you know that some leases allow the landlord to hold up the sale of a dental practice? And how about having no lease and just going month to month? This is really valuable information from a really great source! You can reach Justin on his direct, toll free number at: (866) 739-9075, ext. 3236 Our Brain Trust segment features an all star line up of panelists: Dr. Tammy Bailey, Dr. Frank Clayton, Dr. Melissa Zettler and Dr. Matthew Standridge. We discuss the topic of general dentists doing "specialty" procedures. Every few months there always seems to be an expose that features some dental specialist warning the public about undertrained dentists doing procedures that they aren't qualified to do. Is this a real problem? Is this just turf protection? Listen to the interesting and hilarious take of our always entertaining Brain Trust! If you have any questions or comments for us please drop us an em

Episode 45 of the DentalHacks podcast features Justin Ditkofsky of Cirrus Consulting Group talking about dental office leasing. If you only listen to one podcast this year...it should be this one! Dentists can get in a lot of trouble with commercial leases and most of the time we don't even know it's happening! Before you sign a lease or renegotiate a current lease, take a listen to Justin and make sure you have all the information you need to avoid making a costly mistake! In the second half of the Brain Trust's discussion of posterior composites we focus on heated composites, composite placement instruments and composite matrix systems. You'll hear about some new matrix rings created to work in all the toughest situations (can you say "nubbin?") Best of all, you'll hear Dr. Rich Rosenblatt get all wound up discussing repairing light composite contacts. Don't miss this Brain Trust! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www

Have you ever been stuck in "paralysis by analysis?" Then you should listen to episode 44 of the DentalHacks! In episode 44, Chris Salierno shares more about his responsibilities as editor-in-chief at Dental Economics. Then he goes on to tell us about passive ownership of a dental practice vs. active ownership as well as his thoughts about the future of dentistry and dental reimbursement. Then, the Brain Trust takes on posterior composites. Dr. Melissa Zettler, Dr. Rich Rosenblatt, Jason and Alan dig in to everyone's favorite procedures. How are they deciding what's appropriate for a direct restoration vs. indirect? What materials are they using? How do they prep teeth? Is a discussion about bonding agents more controversial than a discussion of religion? We cover it all from soup to nuts! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a

Dr. Chris Salierno loves clinical dentistry. Also loves writing. Teaching, too. Also, being the editor of Dental Economics. The man clearly gets around in dental circles...and the DentalHacks got him for a terrific interview! In today's episode you'll hear about ADD, starting a blog, dealing with anti-amalgam zealots and becoming a reluctant television star. This guys is super funny and approachable...a must listen! The Brain Trust starts out asking: who is the best person in the office is to talk about money and schedule appointments? Then we move into the ever-controversial topic of hygienists and diagnosing disease and finally we end up talking about hygiene recall exams and treatment planning in the real world. Dr. Tammy Bailey, Dr. Matt Standridge and Dr. Brent Young share some great information and some laughs in this segment of the Brain Trust! If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, i

Dr. David Hornbrook was on the ground floor with the cosmetic dentistry revolution. In today's episode he discusses what it's like to be on the cutting edge of teaching dentists cosmetic dentistry and how it's changed over the years. From PFM crowns to minimally invasive veneers, he's seen it all and tells an interesting story of where he thinks the profession is heading. Recently David began working with Keating Dental Arts as the Director of Clinical Education and Technology and in episode 40 he gave us links to all sorts of materials and cementation guides that he has produced. In today's Brain Trust segment we bring on 3 favorites: Dr. Tammy Bailey, Dr. Matt Standridge and Dr. Brent Young to talk about treatment planning and getting the most out of your hygiene recall exams. But first, the Brain Trust veers into an interesting discussion about the recent U.S. Supreme Court decision on mall kiosk bleaching. If you have any questions or comments for us please drop us an email at info@dentalhacks.com or f

This week's episode is a departure. Jason and Alan spend the whole episode talking about having a presence online with your dental practice. It just so happens that both of them are presenting on the topic in the coming months. Alan is presenting "Be Found and Be Remarkable" at the Star of the North meeting in St. Paul, Minnesota on April 25. Jason is presenting a bunch of times at the California Dental Association's annual meeting and his presentations are entitled: Friday, May 1 "Google and Web Marketing Basics for Dentists" (am) and "Facebook Marketing for Dentists" (pm) and Saturday, May 2 "Updates in Social Media Marketing" (am) and "Discussions of Social Media" (pm). If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by

To celebrate the 40th episode of the DentalHacks podcast we feature an interview with the incomparable Dr. David Hornbrook! Dr. Hornbrook is a founder of the Las Vegas Institute, PAC-live and the Hornbrook Group. He's a wet fingered dentist and influential dental educator who has mentored thousands of dentists in his career. Also, he answers email. Which seems like a silly thing to mention except that his approachable manner makes him one of the most popular dental educators today!  Most recently David has begun working with Keating Dental Arts as the Director of Clinical Education and Technology and we discussed some of the new educational offerings that David will be involved with at Keating. From there, we talked about communicating with the lab and the inevitable conflict that happens between lab technicians and dentists. Is it the lab tech's place to tell you that your impression sucks? Do you want to hear it? From there we moved into discussing digital impressions and where dental technology is headi

Dr. Linc Harris has an interesting practice. Lots of complex restorative treatment, yet no hygienist. With the marketing success he's had, he's developed a technique to clarify the patient's wants and needs without taking on their problems. In today's episode of the DentalHacks podcast, he explains how to consult slow and treat fast to Alan and Brain Trust favorite Dr. Dawn Kulongowski! Dr. Dawn Kulongowski Dr. Tammy Bailey Dr. Linc Harris Dr. Tarun Agarwal Dr. Rich Rosenblatt Our all-star live Brain Trust continues with a discussion of how dental meetings and CE have changed. Are there too many dental meetings? Is organized dentistry out of touch with what dentists really need? We recorded live from Chicago during the Midwinter meeting with some of the Brain Trust favorites (Dr. Tammy Bailey, Dr. Dawn Kulongowski) as well as some of the DentalHacks favorite guests! We feature Dr. Tarun Agarwal, Dr. Rich Rosenblatt and Dr. Linc Harris.     Some links from the show:

This week's episode is kind of different. In our interview segment we feature a discussion with Dr. Linc Harris. Linc is a dentist in the small town of Bundaberg in the province of Queensland in Australia. He's a self professed small town dentist who has had amazing success! In today's episode Linc talks about how his practice "out in the middle of nowhere" has become an amazing success! He's a marketing genius who's had luck with a lot of different modalities and he talks all about it with Alan and Brain Trust favorite Dr. Dawn Kulongowski! Dr. Dawn Kulongowski Dr. Tammy Bailey Dr. Linc Harris Dr. Tarun Agarwal Dr. Rich Rosenblatt Today's Brain Trust is the first of it's kind. We recorded live from Chicago during the Midwinter meeting with some of the Brain Trust favorites (Dr. Tammy Bailey, Dr. Dawn Kulongowski) as well as some of the DentalHacks favorite guests! We feature Dr. Tarun Agarwal, Dr. Rich Rosenblatt and Dr. Linc Harris all sitting down and talking about d