Experts On The Wire (seo, Content Marketing, Social Media)

You may not know this, but when Tim Ferriss was launching his enormously successful Podcast, my guest today was one of just a few veteran podcasters Tim reached out to ask for advise.That makes sense.John’s show, EOFire, receives over 1.5 million monthly listens (and Tim’s show has crossed over 100 million downloads total).I was lucky to grab 20 minutes of John’s time to have as a guest on Experts.Whether you’re launching something or not, he’s going to tell you all about two platforms that hold massive opportunity in the marketing landscape, that many people have not caught onto yet (or executed on very well).AND…Stick around after the interview where I will tell you exactly how to enter the contest to win a free copy of the mastery journal!John Lee Dumas is the host of EOFire, an award winning Podcast where he interviews today’s most successful Entrepreneurs 7-days a week. JLD has grown EOFire into a multi-million dollar a year business with over 1500 interviews and 1.5 million monthly listens. He’s the aut

Has this ever happened to you? You create the best 10x piece of content imaginable. (It really is 10x right?) You invest time, research and money into it.You hit publish and you know it’s going to go crazy!But then it doesn’t.That’s because “build it and they will come” is not always true. You have to build it, promote it – and then if you’re content and message is good enough – people will care.Or maybe you DID pitch it, and people still didn’t care.Let’s assume you’re content is good enough to make people care. Today you will learn how to get it in front of the publishers that can open the door to massive exposure.Today, you will learn how to craft pitches publishers actually open, read and accept. My guest Kerry Jones from Fractl has studied what publishers want, and has the data to back it up.You’ll learnHow to craft a subject line that actually get your pitch openedThe three part formula to the body of your pitchA campaign that received over 470 media storiesThe two types of content that almost guarantee

That title is no hyperbole.I don’t know what number you would guess ‘massive’ means, but Ross and his company Siege Media have grown traffic by 250,000-500,000 monthly visits for clients like Zillow, TripAdviser and ZipRecruiter. I’d call that ‘massive’!I wanted to know how they do this, so I invited him on the show to find out.We chat about:how he estimates if a client will see ROI from content marketinghis 7-step process of increase traffic by 250,000+ monthly visitsthe qualities of rank-worthy contentthe myth of 10x contentwhat people are getting wrong with the Skyscraper Techniquethe curious way in which he learned how to write…and a clip of something never released before from … 2013!Listen now!Don’t forget to subscribe on iTunes!LinksRossHudgens.comSiegeMedia.comSingle GrainSEMrushHow We Improved Blogger Outreach Placements by 63%Unsolicited Response Rate – Unthinkable How to Increase Website Visits by 250k+Skyscraper Technique12 Keyword Research Tools and Creative Ways to Use ThemAre Your Titles Irresi

If you were to ask me:“Dan, choose an industry to build a website around to get traffic from Google”I would definitely NOT choose the medical and supplements industry. It’s super hard to get Google and users to trust you, and rank above sites like Wikipedia, WedMD.But that’s exactly what my guest, Sol Orwell did with his site Examine.com – which has amassed over 2 million monthly visitors in a 4 year period. They rank above wikipedia, webmd, in the ultra competitive medical and supplements space.Sol will break down the entire process, from spotting an opportunity, to creating rank-worthy content, to building links (they have 400+ linking root domains) and how he plans to continue the growth of Examine.comBuckle up – it’s a fun one.Don’t forget to subscribe on iTunes!LinksExamineHostgatorReddit FitnessThe Reddit Keyword Research ToolSol’s Interview on Smart Passive IncomeSolOrwell.comHow Readability Can Make Sure People ReadVitamin D on ExamineMixergyBuzzSumoMajestic ToolsAhrefseBay Pez Story#CookieLife – How

Yes, I copied the title exactly from Mark’s Moz Post. In fact that’s WHY I invited Mark to be a guest on today’s show. He wrote a post on Moz a few weeks ago that caught quite a bit of attention from the SEO community. It was actually a response to a prior post on Moz by Tomas Vaitulevicius. called “The SEO Myth Of Going Viral”.You see, Mark used to work for the agency Distilled.And during his time there, he was responsible for content ideas that got over 1,000 linking root domains – those are the most extreme and successful results – but even on average, he received 40-50 links per piece of content.But is that “success”? Did those links actually cause an attributable increase in rankings, traffic and revenue? Thomas didn’t think so. So that’s what Mark is here to rebut against and discuss.He reveals exactly how all those links happened (which is great just alone). But even better, although he’s not with Distilled anymore, he followed up with some of his former clients to find out – did the work we do actuall

 NOTE: I originally wrote this for The Next Web In August of 2016. It was officially accepted… but never published (not sure what happened).UPDATE: It’s been published over on The Next Web (whoo hoo! as you can imagine they have a long queue of content.)You can read the whole thing there:http://thenextweb.com/tq/2017/01/19/12-keyword-research-tools-and-creative-ways-to-use-them/I’ve removed the text from this page, and no-indexed this version from Google, to give The Next Web full credit BUT, you can still listen in audio form below and in any podcast player.Either way, enjoy!The post 12 Creative Ways To Use My Favorite Keyword Research Tools appeared first on Evolving SEO.

This episode is packed with tools & tactics that will help you do better marketing, by having better systems. In my last year of client work – I noticed a funny pattern. The clients getting the best results were the ones that had processes in place. This is because this means they are actually executing, and actually getting work done.So I wanted to bring a guest on to help crack the systems code. Michelle Nickolaisen delivers!In this episode, she’ll also share with us how she got a Kickstarter Campaign funded to 156% of the goal.I think you’ll enjoy it.Listen Now!Subscribe on iTunes!LinksBombchelle.comFreelancerPlanner.comTwo weeks only! Pre-order: http://www.freelancerplanner.com/preorder/Chelleshock.meIFTTTStreak.comStreak Video TutorialScreen Cast O MaticRev.comRecorditJingCandyBankBehind the Scenes of a Successful Kickstarter (Part II) (Part III)AsanaTrelloHow to Use Trello to Stay MotivatedBoomerangMixmaxaTextCoScheduleEvernoteWelcome To Night Vale PodcastFeedlyMichelle’s YouTube channelMichelle at

Feel like your content is not earning the attention, traffic and links it may deserve? Sometimes it just needs a few tweaks in the right direction. It’s probably 80% there, but that last 20% will take it from ‘blah’ to ‘best in class’.My guest – Craig Ballantyne talks about how he has used content to earn hundreds of high quality links, converts visitors into customers and drives tons of organic traffic. He gives actionable tips from his 20+ years of experience that you can apply to your content marketing.Since Craig is a leader in productivity, we also talk a bit about beating procrastination and time management tricks. No – this podcast is not morphing into a ‘business / life hacks’ show – but Craig has such knowledge to share in this realm – I had to ask him, and also time this with the New Year for you – as you’re making your New Years resolutions.Listen Now!Don’t forget to subscribe on iTunes!LinksSEO Easy for Any OwnerMen’s HealthEarly to RiseSEMrushMetabolism Boosting WorkoutThe Sad Story of Mike Tyson

Mark my words. The future of winning educational content – lies in also being entertaining.Or, as a friend said to me once “oh, you mean wrap it in bacon.”  No… not that Bacon.This bacon.OK Dan, focus…The battle for attention is fierce, and you can educate with content, but you have to engage. You have to make someone feel something, or surprise them, or grab them with a story.My guest today is doing just that – by embarking the uncharted path of vlogging. Purely entertaining vlogs have exploded recently, but not many are pulling off a business/marketing vlog – that not only provides real educational value – but also entertains the way a good vlog should.This is hard to pull off, but Ben and I dissect the elements of story, vlogging and lots more.This is a fun, open discussion! Complete without any pre-written notes or questions from me.Listen Now!Don’t forget – we’re on iTunes – please subscribe to get new episodes instantly! LinksOntoloBenWills.comSailing VlogCasey Neistat’s YouTubeBen’s YouTube ChannelLoui

This episode is for all the SEO-heads. My guest Bill Sebald of Greenlane SEO brings massive insight into the world of agencies and working with medium to enterprise scale businesses (walk in any Mall and you’re likely to see at least a few of Greenlane SEO’s clients).We talked about:The ONE thing that helped a billion dollar brand recover organic traffic to 100’s of thousands a visits per month – and trending higher than ever before.Top SEO ranking factors.The single quality of 10x content that matters most.The biggest mistake big brands make when it comes to SEO.The best type of links to get today.How Greenlane got a link from Mashable (and skyrocketed their traffic)Solving the reporting headache for agencies.Being honest with clients.How to get SEO the credit it deserves.The divide between artists and marketers.By the way, I was trying a little experiment with my Podcast recording system/setup in this show. Perhaps a hint at some new format experiments for next year This is a packed show – enjoy!!Don’t forg

I asked Corbett how he originally connected with ‘influencers’ like Pat Flynn, John Lee Dumas and Andrew Warner. His answer was so interesting, I’ve been thinking about it all week – and frankly – it’s changed my mindset about marketing, podcasting and even business.And that’s what I think is so great about this discussion. It’ll get you thinking differently and with fresh ideas about your marketing and content creation.Enjoy And don’t forget to subscribe on iTunes!LinksCorbettBarr.comFizzleThe Fizzle PodcastDan on Marketing For OwnersAustin Bay’s Top 5 PodcastsMixergy InterviewEntrepreneur on Fire InterviewSmart Passive Question Episode 08Five Ways to Stand-Out in a Sea of NoiseHow to Turn One Piece of Content Into NineStart Building Website Traffic on a MondayMake Everything You Write Online More PopularQuitting Caffeine Is a Rough ProcessNerdFitnessWrite Epic Sh*tConversion XLStand Out by Dorie ClarkPeopleCorbett BarrAndrew WarnerJohn Lee DumasPat FlynnAgendaCorbett’s background“I wondered if I had what it

Orbit Media is a Chicago web design and development company. Yet … they’ve acquired 1,200+ links, and grown traffic to over 70,000 sessions per month with content marketing … about marketing and analytics!Andy Crestodina is the co-founder of Orbit, and he’s going to tell us all about how they grew their traffic and regularly acquire so many backlinks.This is exactly the type of guest I know YOU like to hear from – someone who spells out how they grew links, traffic and their business. Andy doesn’t hold back – enjoy!Links:Orbit Media25 Content Marketing MusiciansConnecting the Dots: How Writers Can Use Research to RankInsights from Analyzing One Million ArticlesOpen Site ExplorerWeb Design StandardsContent JamMozBuzzSumoWeb Content ChecklistPatagoniaBen and Jerry’sContent Chemistry: The Illustrated HandbookPeople:Andy CrestodinaBarrett LombardoLarry KimMarcus SheridanAgenda:Orbit Media“I’m 60/40 between marketing and sales.”“My goal is to unload as much useful information on the Internet as I can.”“I wanted to

Your copywriting… the words you use – can be the difference between a sale or silence. On the web … words. They’re everything! (Yes I know there’s videos and images – but your message – starts with copy).My guest today, Pamela Wilson of Rainmaker Digital (CopyBlogger) is here to save us from bad copywriting! She gets into hands on tips for improving your titles. Improving your first sentence. Speaking to the right audience. And a TON more.Listen Now!Don’t forget to subscribe on iTunes!LinksRainmaker DigitalCopybloggerMaster Content MarketingWriting for BeginnersAnswer the PublicHow to Write a Winning First SentenceYoRocketThe 79-Year Master Plan for Becoming UnforgettableWelcome to the New CopybloggerThe Broken Art of Company Blogging6 Website Design TipsGrow Your Business podcastMozRainmaker PlatformPam’s Copyblogger Author PagePeoplePamela WilsonJon MorrowJason FriedBrian DeanPablo PicassoAJ KohnAgendaPam’s backgroundWriting contentThree levels of readers“The intermediate reader loves how-to posts, tutorial

Have you ever struggeled with knowing where to actually reach your target customers? Or knowing what problems or friction points they hit when researching your product or service? Or what to say to them to connect and convey that you understand what they are trying to solve?Enter ‘User Journey Mapping’. Rebekah Cancino uses Journey Mapping to help businesses (including fortune 200 companies) solve these problems.Jump to about the 1 hour 12 minute mark of this interview and Rebekah walks through the exact process for creating your own user journey map.Yes – this is the longest episode of Experts yet.Leading up to User Journey Mapping we discuss – cross discipline collaboration, the marriage of SEO & UX, brand name keyword audits, empathy – and TONS more.Enjoy!Don’t forget to subscribe on iTunes!LinksOnwardCoworker CoffeeContent Strategy and DesignSupport Data with Real-Life InterviewsAggregating IntentDrawing By Amelia SchmidtBanana SplashScreencastOptimizing The User JourneyHeadspaceWhole FoodsRebekah Can

My guest today is Peep Laja of ConversionXL. Peep got started in the marketing world in 2011 when he grew his blog to 100,000 monthly visitors in just a year. Since that time, he’s become known as one of the foremost experts in the world of CRO. This interview is jam packed with actionable CRO tips you can try on your website.Enjoy!Don’t forget to subscribe on iTunes!LinksConversionXLGrowth Hackers AMAHow to Grow a Blog to 100,000 Visitors in Less Than a YearAppleHotjarOptimizing Site vs Optimizing TrafficImage Size Influences PerceptionEye TrackingHow People View Search ResultsA/B Testing Affects Site SpeedF Patterns No MoreConversionXL Live 2017ConversionXL InstituteJohnathan Dane podcast interviewWil Reynolds podcast interviewPeoplePeep LajaShanelle MullinAlex BirkettGary VaynerchukDan ShureJohnathan DaneSean EllisWil ReynoldsJared SpoolAgendaOriginal Excitement“I wanted to start a marketing blog.”Estonia –> Dubai –> Panama“We need what you offer but we don’t need anyone full time.”“I’m an SEO compan

A lot of us “do” SEO, Inbound Marketing or content creation, but it’s essential we know about everything going on in the digital space. (You may have heard this referred to as being a T Shaped Marketer).And … the NY Times JUST announced their purchase of Wirecutter – which is a site built on Affiliate Revenue (NOT ads). My feeling is that affiliate marketing is a revenue channel we all need to take seriously as bigger publications mature to look for revenue sources beyond advertising.By listening to this show, you’ll feel up to date on what’s going on the world of Affiliate Marketing, and maybe see some ways you can incorporate it into your marketing.Today’s guest is Priest Willis – an expert in the Affiliate Marketing space – in fact he’s managed $100 million dollars of Affiliate Revenue for companies like Lenovo.We cover many topics including: how to be a guest on a podcast, what content creators can learn from affiliate marketers, how to find affiliates for your brand, why affiliates like to ‘cloak’ their

Marshall is a rare voice in the SEO industry. He combines 20 years of experience doing SEO at sites like The New York Times and Boston.com, while continuing to work hands-on with SEO with some of the world’s biggest publishers and enterprise sites.I hit Marshall with all the burning SEO questions I thought YOU the listener would want answers to. You’ll hear his distinctive take on losing AdWords Search Volume, AMP, Penguin – and TONS more.And for the first half of the show, he shares his tips for dealing with “Dark Traffic” – a topic that mysteriously, not many people are talking about.Enjoy!And don’t forget to subscribe to iTunes!LinksDefineMGEdge of the Web Radio w/ MarshallMarshall’s Slides on Dark TrafficSlackYour Analytics Is LyingWired Magazine Using HTTPS and 302 RedirectsMarshall’s Tweet On Keyword DifficultyJohn Mueller InterviewRob Bucci InterviewGoogle TrendsAnswer the PublicGoogle CorrelatePoster Child of SEO SuccessFact Check In Google NewsSEO Will Never Be Dead [Video]PeopleMarshall SimmondsAdam

This episode covers a LOT. But despite the wide variety of topics – I realized – everything points back to branding and simple, straightforward strategies you can implement right away, that will make a difference in your company’s brand, or your personal brand.Specifically, you will learn:How to get your CEO to invest in personal branding.An uncommon (but highly effective) way to build links within your company.Straightforward but crazily effective SEO strategies for American Addiction Centers.How to track “dark social” traffic.How to get featured on SlideShare (which gives you tons of exposure).A pretty clever way to use a platform like Vine, even if they are not your target demographic (this was so smart!)Cynthia’s main gig is Director of Brand Development for American Addiction Centers, and before that she was Director of Marketing for RankLab.Cynthia is a writer for sites like Fox News, Forbes, TIME Magazine, Search Engine Journal, Social Media Examiner. She has spoken at Pubcon, Social Summit, SMX.And Cy

The amount of featured snippets showing in Google is growing. As of July 2016, 15% of desktop and 17% of mobile searches returned a featured snippet. They are even showing up for high CPC and conversion oriented searches – including finance, education and eCommerce.In short – featured snippets are a way to jump right up to ‘position #1’ in Google.Today my guest is Rob Bucci – founder of STAT – an enterprise SERP analytics tool. He recently spoke at MozCon, and STAT did a massive study of featured snippets.In this interview with Rob you will learn – some of the top words that commonly trigger featured snippets, a (white hat) featured snippet loophole (that might not be available forever) – and how to get featured snippets for your site.Listen Now!Don’t forget to subscribe on iTunes!LinksSTATSTAT’s Massive Featured Snippet StudyMozconGoogle Home Responding with Featured SnippetsRobert Shure SculptureRob’s Slides From MozConHow to Get More Featured SnippetsKeyword ExplorerAnswer the PublicNatural Language Toolki

How would YOU go about asking someone like Gary Vaynerchuck to be on your Podcast?Well I’m going to answer that question today. That’s right, I kicked everyone out of my studio, signed out of Skype and recorded a solo episode. I was actually nervous, but once I got started it went pretty nicely I thought. Completely unscripted in fact (having two parents from New York gave me that “talkative” gene I think).Anyway.Listeners have been loving the interviews (and I owe that 100% to the amazing guests). So we’ll return to more interviews soon!But for this week, I took 30 minutes to answer some questions about Yoast, Social Media SEO, GaryVee, Free Work …. and … I received a surprise message from someone “SEO Famous”.Enjoy!Don’t forget to subscribe on iTunes!Links/Resources MentionedYoast SEOAll In One SEOAll In One vs Yoast (My Comparison)How To Migrate From All In One To Yoast (Video)Dan On InstagramJab Jab Jab Right Hook*A REAL example of a “Jab” delivered to Gary VPiano World ForumScreenshot of my actual privat