Experts On The Wire (seo, Content Marketing, Social Media)

The story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email:I didn’t end up speaking on the SXSW panel (but I did help connect him with Mike King who did participate in the panel)Then June 20th of this year, I received an email reply from that thread almost a year ago:(That’s how you personalize a ‘pitch’ email by the way – it doesn’t even sound like a pitch.)As you should know by now I am VERY hesitant to accept ‘pitches’…But – I looked at Bandzoogle’s SEMrush stats – their organic growth has skyrocketed this year.I looked at their website – it looked beautifulExtra points for the music tie in too I today’s episode – I wanted to find out how Bandzoogle is growing – and we’re also going to chat about SEO for musicians (with lessons for all artists, creatives and entrepreneurs)Enjoy!SponsorsBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye

Back in 2012, I was trying to take my SEO to the next level. I had learned all of the standard stuff – titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to know. That’s when I discovered SEO By The Sea – a blog that dissects, distills and analyzes search engine patents – and talk about how they may relate to the work we do as SEOs.Because of this blog, I didn’t have to struggle through all the jargon and legalese of the patent world. I didn’t even HAVE to figure out what patents to start with – because just finding the patents is a task in itself! So I read through all the posts I could AND did spend time reading though and especially looking at the diagrams. And you know what? There were 2 reasons knowing a bit about the patents really helps with my SEO work:I have a MUCH deeper understanding of how search engines (and rankings) may work – which helps immensely when trying to diagnose ranking issues, come up with content strategies…But two – I can actually sound

In this episode, I guarantee you’ll learn at LEAST one new mind blowing concept about SEO. Or very possibly two. Or three. Probably more (listening back to this interview, I had a ton of light bulb moments myself).Such as…. you know those studies that show longer content correlates with higher rankings? Well, maybe it’s not literally the length of the content – but rather because longer content ranks for more queries, and thus Google crawls it more often – and it’s actually that crawl frequency that keeps it ranking better.Hmmm. Something to ponder!Or did you know … those ‘crawl stats’ numbers you see in Search Console may not actually mean what you think they mean? I don’t want to give it away, so check out this awesome episode to find that out – and much more.Dawn and I discussed crawl budget but also chatted about her speaking engagements – and a way to take your SEO to the next level – that not many people talk about.I know I have a TON of ideas I can’t wait to apply to this site and my client’s sites.I t

The story of a troubling email I received Monday morning.NEXT week, we’ll back to the regular interview style episodes.Subscribe on iTunes and never miss a new show!LinksActually, just one link The May 17th 2017 Google Algorithm Update  Photo Credit: Gabriele Diwald via UnsplashThe post 074: The Email appeared first on Evolving SEO.

Somehow I had no episode for this week’s show. So I said, “as an SEO myself, what do I really want to know about right now that I can share with my listeners ?” The answer I kept coming to was “what happened at SMX Advanced that I need to know about for the SEO work I do?”So today … an episode just recorded an hour ago, I invited Marie Haynes (the very first guest ever on Experts) to come back and share what she learned at SMX Advanced.We covered a ton … including what user engagement really is to Google, mobile ranking factors, should you disavow links and more.Enjoy Never miss a new show! Subscribe on iTunes.SponsorsBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Local Visibility System – I have referred hundreds of people to Phil Rozek for Loc

Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing is more content.And yes – BuzzSumo has also been our sponsor for a few episodes – but this episode is about BuzzSumo the company and focuses on their growth story as well as content marketing insights you can apply to your marketing. It happened organically outside of the sponsorship!Enjoy!Never miss a new show! Subscribe on iTunes.SponsorsBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Local Visibility System – I have referred hundreds of people to Phil Rozek for Local SEO help. If you run a “local” business, he can probably help you (also, he offers a free DIY gu

I’ve been wanting to do a show on mobile SEO for a while. Then one day, I was scanning Twitter and saw these tweets coming from a MozCon Local event:You know you are kicking ass when @randfish is getting closer to your slides and taking pictures. @BermanHale Great job! #MozCon— Kate Morris (@katemorris) February 28, 2017Holy cow @BermanHale is killing it with this presentation. So much great technical, local, mobile SEO that u should be doing right now. #Mozcon— Dan Leibson (@DanLeibson) February 28, 2017So yeah – @BermanHale, you had ZERO to worry about coming after me – you're f'ing killing it right now… #mozcon— Greg Gifford (@GregGifford) February 28, 2017Those tweets speak for themselves – catch up on everything in the world of Mobile SEO with this fun conversation between myself and Ashley.Listen now!Subscribe on iTunes!Sponsors‘Experts’ has been on the air for 14 months. We’ve published over 60 episodes. Many shows have had over 2,000 listeners, some topping 3,000 now (that’s bigger than audien

Clients like Casper, Genius, Lending Tree, World Market and Policy Genius are turning to Corey Eulas for SEO. In this interview – find out what is moving the SEO needle for these brands, how Corey lands these clients and the critical importance of testing in SEO.This episode is for all the hardcore SEO fans (and future hardcore SEO fans) – as we talk shop about log file analysis, crawling big sites, dashboards – and why you can’t trust what Google says at face value.(Note: not sure what happened, but I completely skipped saying ‘episode 69’ when pre-recording this. You didn’t miss episode 69, it doesn’t exist!)Enjoy!Subscribe on iTunes!SponsorsThis is the FIRST episode with sponsors! Woohoo! That means we can continue to bring you this show – and only keep making it better and better.In fact, Corey and I had started recording this interview weeks earlier, and after 20 minutes in I stopped it because the Skype connection wasn’t good enough. In the past, I may have powered through, but with sponsors, I just cou

I love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads they have framed up on the walls. They prove that words can make the difference between getting a result – or not.On this episode, you’re going to learn how Liston uses words – messaging, tone, language, positioning – to increase monthly sales 8x, increase landing page conversions 104% – and yes, even how he became a guest on this podcast via cold email outreach.Enjoy!And don’t forget to subscribe on iTunes.LinksGood FunnelRick Mulready’s Episode on Experts (How to run facebook ads)Landing Page HacksHow to Think Like a Copywriter (LinkedIn)MixergyDan’s article on the Next Web (Keyword Tools)How to Write Landing Page Copy That ConvertsQualarooHotJarMeta Description ExamplesThe Painful Truth About Growth HackingAnswer to Tim Ferriss’ Questions$35 Bluetooth HeadphonesListonWitherill.comListon’s SoundCloudPeopleListon WitherillRick MulreadyTim FerrissAgendaYou were an Environmentalist

I truly believe in the power of cross-discipline learning.That’s exactly why I brought a growth consultant on the show – to learn valuable insights from a different marketing field. (Despite a few surface similarities between SEO and Growth Hacking, when you dig in, they really are two different animals).This episode is for anyone who wants to gain perspective and marketing ideas from the world of growth hacking – no matter your “lane” – SEO, PPC, Email, CRO.Tiffany and I sat down (virtually over Skype) to chat about Growth Hacking. This interview plays a bit more like a conversation in a coffee shop (maybe because she was in a coffee shop – apologies for some of the background noise *ahem* ambiance  – since this episode was recorded, I have greatly updated our recording setup – so you can look forward to much better quality in the future!)Anyway, enjoy being a fly on the wall while Tiffany shares:Her definition of Growth Hacking (the best I have personally ever heard – where I said “OK, this makes sense now”

While there’s no official school, certification or standards you need to know to be an SEO – I don’t understand why what’s in this episode is NOT required material for all people calling themselves ‘SEOs’.You see, despite ranking factors always changing, there are still core fundamentals to how search engines discover, crawl and index content. These pillar concepts are not as much the ‘black box’ that ranking factors are. They are fairly known and accepted fundamentals.Every time I study the idea of crawling I feel like a MUCH better SEO than I was before. And I think for anyone calling themselves an SEO, or really wanting to feel like they understand core concepts – you need to study this stuff too.Of course, this intro is to compel you into listening to every minute of this episode. Which is not hard for me to sell you because I really believe in its importance.One hundred percent.Enjoy!Don’t forget to subscribe on iTunes!LinksVanessa’s Article On Crawl BudgetStarting Keylime ToolboxGoogle Webmaster Blog: C

This week’s guest was referred to me as someone who could teach the value of infographics. My first reaction was ‘hmmm … infographics sort of have a bad reputation’. But when I dug into the company’s SEMrush traffic stats and was blown away by their recent, explosive growth.That company is Venngage and my guest is their Director of Marketing Nadya Khoja. I brought her on the show to find out how they used their own product to grow their search traffic to well over 50,000 monthly organic visits in less than two years.You’ll learn the specific steps they took to publish content and use it to earn links – how they find content topics, do the research, create the content and perform outreach – and how to apply them to your content marketing efforts.Enjoy!(BTW, the actual growth story starts at about the 18:30 mark)Don’t forget to subscribe on iTunes!LinksThis Is NadyaVenngage.com6 Movies Hero’s JourneyUpworkHow Much Do Writers MakeHow to Create a Timeline InfographicTrelloBuzzSumoahrefs Site ExplorerEverybody Get

International SEO is frankly one of those areas of SEO I never quite “got” out of the gate. So whenever an International SEO project would come up, I’d usually pass it along.But today I wanted to solve that for myself – and for you the listener. So if you’ve found International and even Multilingual SEO a challenge in the past, my guest is here to help end our pain! Even if you’ve had some experience here, she’ll get us up to date to all the best latest best practices.Aleyda Solis not only has years of SEO experience but also has a formal background in systems engineering – and shares everything she knows with tons of energy and enthusiasm.Enjoy!Don’t forget to subscribe on iTunes!LinksRemoters.netOraintiSelect the Right Structure for Your International WebsiteTop-Level DomainUsing the Right Hreflang TagAuditing Hreflang AnnotationsHreflang Generator ToolMobile First SEO10 Ways to Use Chrome’s Dev ToolsFacebook – Aleyda’s SEO TipsPeopleAleyda Solis#MujeresEnDigitalZeph SnappGianluca FiorelliGisele NavarroLisa

This post is a companion post to the actual audio episode.How ‘Experts’ All BeganIn late 2015, Anthony and I here at Evolving first started discussing the idea of doing some sort of ‘show’. It’s something I’d wanted to do for a while, and would finally be able to with his help. We saw it as a great way to help marketing Evolving SEO, do something I would be passionate about, while adding value to the SEO community.But aside from calling it a ‘show’, I had no idea if it was going to be live or pre-recorded, video or just audio, with guests or just solo.So … without much of a plan on January 20th 2016, I messaged Marie Haynes to try out doing an interview.As you can see, this resulted in a fast “yes”. (Thanks Marie!)But now the real work begins:What should I even ask her?When will the first episode air?Will it be live?How long should it be?What if it doesn’t go well?And finally…How was I literally going to record it?My confession is (and I don’t even know if I’ve told Marie … surprise Marie!)… I didn’t even hav

If I was asked to do what Tyler had to, I’d be terrified too.It was late 2014. Tyler was brought into College Raptor, an exciting new startup. They have some incredible new technology. They just closed an impressive series A round of funding.Amazing opportunity right?Except for one thing.They have NO traffic (they’re starting from scratch). And they want Tyler to help scale College Raptor to 1 million visitors in a year.Piece of cake right?Nope, that’s not all.They were only a marketing team of three. It’s at this point I’d probably quit, but Tyler doesn’t.Well I’m not going to give away the rest of the story, but I do have to say – you’re going to learn a ton about growing traffic. So sit back or keep walking the dog or fighting traffic.And don’t worry, all the show notes for this episode can be found below.Enjoy!NOTE: I am aware the audio on Tyler’s end is not perfect in this episode. Huge apologies, and thank you for your patience. 99% of our audio quality is top notch and I intend to keep it that way and

I’m minding my own business, doing my SEO ‘thing’. Thinking “I GOT THIS”.And then Mike King drops an article like this one called “The Technical SEO Renaissance“.In it, he uses words like “critical rendering path”, “inverse document frequency” and “angular JS” – and I don’t know about you, but maybe you feel a bit behind, intimidated or overwhelmed?Seems like, per usual, SEO does not stop, and there’s always so much to keep up with.Yet if we’re going to call ourselves modern SEO’s, these are all concepts we need to have a general understanding of!So enter today’s guest … Mike King himself.With a development background and now one of the smartest SEO’s I know, I invited Mike to Experts to shed some light on these modern technical SEO concepts in plain English.That, and we chat about links, Super Bowl ads and even Hip Hop and more.Enjoy!Don’t forget to subscribe on iTunes!LinksiPullRankQuantifying OutreachReal Company StuffThe Technical SEO RenaissanceJust How Smart Are Search RobotsChrome’s Dev Tools for SEOSe

There’s massive opportunity in YouTube. But maybe like me, you struggle to understand how to rank videos, how to market them, or how to monetize and drive business value from your YouTube presence.Whether you’re trying to understand YouTube for yourself or your clients, you’ll walk away from this show with a way better understanding of how YouTube works in 2017.My guest, Roberto Blake, is a YouTube strategy and idea machine (you’ll hear what I mean). If you don’t walk away from this episode without at least one killer idea for using YouTube better – I’ll give you your money back.OK, this show is free, so I’ll have no money to give back. I’ll high five you next time I see you in person.Alright, let’s pass the mic over to the self proclaimed “old man YouTube” – Roberto Blake.Enjoy!Don’t forget to subscribe on iTunes!LinksRobertoBlake.comRoberto’s YouTube ChannelTube BuddyvidIQTube FilterRoberto’s InstragramBrian Dean on YouTube SEOBooks30 Days to a Better YouTube ChannelPeopleRoberto BlakeTim SchmoyerSunny Lena

Do you experience the pain, frustration and overwhelm I feel when logging into Google Analytics – and you’re just buried in data. Maybe like me, you struggle to immediately connect all the dots to useful reports, outcomes and action items.My guest today told me about some things I’d didn’t even know were possible in GA – and better yet – how to apply them to better our SEO and Content efforts.Best of all, you’ll find out how to spend less time swimming in spreadsheets and MORE time making better decisions about your content marketing and SEO.Let’s go!Don’t forget to subscribe on iTunes!LinksJeffalyticsDan on Jeff’s PodcastGoogle Plus Will Make You a Better MarketerLive Blogging for LinksWhy I Will Not Do SEO for YouScreaming FrogHow to Tell Compelling Stories with AnalyticsWhy Blog Comments are Great for Google SEOAdvanced Content Analysis in Google AnalyticsHow to Make Six Figures as a Marketing ConsultantZencastrWTF with Marc MaronAgency Jumpstart CoursePorkapaloozaSol Orwell InterviewPeopleJeff SauerRand F