Onward Nation With Stephen Woessner | Interviews With Todays Top Business Owners | Careers

With a talent for creating special events that blossomed while working for her dad’s car stereo shop, Nicole Mahoney got her start in marketing at Frontier Field in Rochester and she began serving as the executive director of the internationally known Lilac Festival. Later on, Nicole headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, Nicole founded Break the Ice Media, with more than 20 years of experience in tourism marketing. She now hosts “Destination on the Left”, a highly successful tourism marketing podcast. As a business owner, Nicole knows what it takes to be successful. She founded BTI to help businesses tell their brand story through public relations, digital and traditional channels. She has the ability to uncover unique marketing opportunities and develop marketing and public relations initiatives that help clients build long-term success. What you’ll learn about in this episode: How Nicole found

Raphael Bender believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology. Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification. What you’ll learn about in this episode: How Breathe Education has grown rapidly in just five years, and how Raph and his team plan to achieve their powerful two-year revenue goal of a staggering $50 million How Raph navigated a careful strategic pivot to adapt to the realities of the global pandemic, and how this has allowed them to outpace their less nimble competitors How Raph learned key leadership skills at each stage of business growth,

Craig Clark is the CEO of Momentum Consulting — a consulting firm that guides organizations and their leaders in the areas of personal accountability and personal performance by developing and implementing successful strategies. He has spent the past 30 years becoming a foremost expert on the science of human dynamics in the business world and believes that the only reliable approach to produce breakthroughs at any level is to ask, “How do I see myself in the world and amongst others?” What you’ll learn about in this episode: How Craig defines “iconic moments,” and how iconic moments can shift our reality and allow us to see the world differently What an iconic moment looks like, with the example of Sam Walton targeting small towns to create a massive business empire How business leaders can easily fall victim to confirmation bias, causing them to have unrecognized leadership blind spots that can hold back their businesses Why we must recognize our own leadership blind spots, and why revealing them can creat

A senior leadership/board advisor, educator, executive coach, and bestselling author, David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of eleven books, including bestsellers Relationship Economics® (Wiley) and Co-Create (St. Martin’s Press), as well as the forthcoming Curve Benders (Wiley, 2021), Nour serves as a trusted advisor to global clients and coaches corporate leaders. He is an adjunct professor at the Goizueta Business School at Emory University and was named to the Global Gurus Top 30 Leadership Professionals and the Thinkers 50 Radar Class of 2021 lists. A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nours unique insights have been featured in various prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He’s a

David Friedman is an award-winning CEO, entrepreneur, author, and renowned public speaker. In 2011, he published his first book, Fundamentally Different, which is based on the insights he learned and taught throughout his leadership career, and in 2018 he published his second book, Culture by Design, the definitive how-to manual for building a high-performance culture. His current company, High Performing Culture, has helped hundreds of companies throughout North America to implement his culture operating system, CultureWise™. What you’ll learn about in this episode: David shares how he started as a college philosophy major before moving into the business world, and he shares how he realized the importance of intentional culture Why culture has an enormous impact on everything in your organization, and why getting intentional allows you control over your culture Why leaders automatically emerge in every group, and why those strong personalities will fill a culture vacuum by creating a culture with our withou

For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with hundreds of clients — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue. Stephen founded Predictive ROI in 2009 and remains its CEO and owner. He’s the host of Onward Nation — a top-rated podcast with listeners in over 140 countries and over 1,000 episodes. His marketing insights have been featured in major media, and he’s the bestselling author of four books, including his latest entitled, “Sell with Authority.” He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can’t be denied or easily replicated. Stephen’s practical and tactical training sessions help compa

Ken Knorr is the Founder and CEO of the leading white label marketing company: That! Company, and he is involved in numerous community organizations and is the host of The Daily Drive Show. A serial entrepreneur, Ken has been in digital marketing since the rise of Google, and he’s been able to pivot several times to react to changes in the marketplace. In terms of collaboration, Ken believes that when you bring people from different backgrounds together, you find out that one plus one equals three or more. His message — particularly the fascinating “Exercise of the Sevens” — is vital for entrepreneurs, leaders in any industry and anyone looking to build their legacy. What you’ll learn about in this episode: How Ken got involved in digital marketing, and how the infamous Superbowl “wardrobe malfunction” taught Ken how to increase website traffic and master SEO How the business name “That! Company” came to be, and how a series of happy accidents landed Ken’s business the memorable domain URL www.thatcompany.co

Lt. Col. Rob “Waldo” Waldman, CSP, CPAE, MBA – The Wingman is the author of the New York Times and Wall Street Journal bestseller Never Fly Solo. A graduate of the Air Force Academy, Waldo is a decorated combat fighter pilot and an expert in helping leaders and organizations accelerate performance in changing environments. A highly experienced veteran with over 2,650 flight hours, Waldo flew 65 combat missions in Iraq and in Kosovo during Operation Allied Force. Some of his military honors include five Air Medals, two Aerial Achievement Medals, four Air Force Commendation Medals, and two Meritorious Service Medals. Waldo overcame massive claustrophobia and a fear of heights to become a fighter pilot, and he believes that the key to building a culture of trust lies with your wingmen, the men and women in your life who help you to overcome obstacles, adapt to change, and achieve success. In business and life, you should never fly solo! In addition to his speaking business, Waldo is also founder and President of

Jeff Nischwitz is known as a Snow Globe Shaker who’s on a mission to help people shift how they lead and thereby shift their leadership impact. He’s an international speaker and personal transformation coach and the Founder of The Nischwitz Group, a speaking, consulting and coaching company that transforms people and organizations—one truth at a time! He’s the co-founder of Cardivera.com and co-host of the Leadership Junkies podcast (www.leadershipjunkies.com). Jeff has published four books, including his most recent – Just One Step: Walking Backwards to the Present on the Camino Trail. What you’ll learn about in this episode: How Jeff started his career working for a big law firm, and how he realized the importance of learning business development once he struck out on his own after a decade How Jeff learned that becoming a “rainmaker” was more about relationship-building through consistent and reliable behavior Why it is impossible to have a team of all rainmakers but it is crucial to have a “rainmaker min

Nate Woodbury is the producer for over a dozen YouTube channels. He’s achieved a great level of success, helping speakers and coaches leverage YouTube to generate leads and clients for their businesses. He loves pulling back the curtains to show all the steps he has taken so others can do the same. If you want to know how to get predictable, exponential results on YouTube, Nate’s the guy. What you’ll learn about in this episode: How Nate got started in the SEO space before making the jump to creating YouTube lead generation strategies for his clients How Nate and his team refined their formula and truly “cracked the code” for using YouTube as a cornerstone content platform Why understanding what questions people are asking is the crucial first step to putting YouTube’s search algorithm to work for you Why titling your videos with very specific, niche-focused questions is the key to topping the search results What keyword tools are available to understand what viewers are searching for, and why YouTube’s anal

Kris Kelso is a keynote speaker for leadership conferences, corporate events, universities, and has been both guest and host on television and radio programs. He is the author of Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence. Trained and certified as an executive coach, Kris has worked with hundreds of entrepreneurs, business owners, and their leadership teams. He is an advisor and instructor at the Nashville Entrepreneur Center, is a Facilitator / Coach with The Alternative Board, and is a contributing writer for The Nashville Business Journal. Kris has founded multiple companies and has served on the boards of directors of several non-profit organizations. He is an active member of Cornerstone Nashville, where he serves, teaches, and coaches other leaders. He lives with his wife and three teenaged sons in a suburb of Nashville, Tennessee. What you’ll learn about in this episode: Why Kris chose to focus his career on solving leadership and communication problems in businesses a

Good Morning Onward Nation — I’m Stephen Woessner, CEO of Predictive ROI and your host. Welcome back, and today’s episode is going to be a solocast — it will be just you and me exploring a topic with some real depth. If you’re new to Onward Nation — I tend to record a solocast every 5 to 6-weeks to share some insights, perhaps some research, or examples I gathered from hanging out and talking with agency owners, business coaches, and strategic consultants just like you. Or sometimes — I’ll pull some data points and results from the most recent experiments we’ve been running inside the Predictive ROI Lab so you can take and apply the new strategies or tactics to fill your sales pipeline with right-fit prospects. Okay — let’s shift our attention to today’s topic. I titled this episode “Now Is The Time to Double Down” for several specific reasons. Almost exactly to the day — one year ago — I shared with you a distillation of over 400 pages of research around how business owners marketed their way through a reces

Brett Gilliland is Founder and CEO of Elite Entrepreneurs, a company that specializes in giving $1M+ business owners the knowledge, processes, and tools to grow to $10M and beyond. Brett is an expert in organization development, leadership, and strategy and spent 10 years helping Infusionsoft grow from $7M in revenue to over $100M. Brett was involved in the foundational work of Purpose, Values, and Mission at Infusionsoft and facilitated the strategic planning process for many years. One of Brett’s favorite professional accomplishments is co-creating Infusionsoft’s Elite Forum along with Clate Mask and building the Elite business inside of Infusionsoft. As the leader of the Elite business, Brett has helped hundreds of struggling seven-figure business owners overcome their biggest challenges and achieve new levels of success. He also played a central role in the development of Infusionsoft’s Leadership Model and was serving as the VP of Leadership Development when the decision was made to spin the Elite busine

Jonathon Hensley is co-founder and CEO of Emerge, a digital product consulting firm that works with companies to improve operational agility and customer experience. For more than two decades, Jonathon has helped startups, Fortune 100 brands, technology leaders, large regional health networks, non-profit organizations and more, transform their businesses by turning strategy, user needs, and new technologies into valuable digital products and services. Jonathon writes and speaks about his experiences and insights from his career, and regularly hosts in-depth interviews with business leaders and industry insiders. He lives in the Pacific Northwest with his wife and two boys. Originally from Silicon Valley, Jonathon got into the digital product space inspired by the incredible people developing new technologies all around him and the possibilities they unlocked. This fueled his curiosity to understand how technology transforms the ways in which people live and work. That curiosity continues to drive him today, a

Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books

Bryan Adams is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, GVC, and Blizzard Entertainment. Bryan is also a bestselling author, podcaster, creative strategist, and specialist speaker. He is considered a prominent employer brand thought leader and his creative, unconventional and even controversial methodologies are said to regularly change the way people think about employer branding and EVP. His presentation style is energetic, passionate, thought-provoking and interactive, so get ready to contribute and engage as he reflects on the importance of employer branding in recruitment. What you’ll learn about in this episode: How a negative experience working for someone else led Bryan to found Ph.Creative, and how he works to redefine the importance of employer branding in recruitment How Ph.Creative does things differently by focusing on helping businesses attract great team members rather than attractin

Kim Ades (pronounced add-iss) is the President and Founder of Frame of Mind Coaching™ and JournalEngine™ Software. Recognized as an expert in the area of thought mastery and mental toughness, Kim uses her unique philosophy and quirky coaching style to help business owners and leaders identify their personal blind spots and shift their thinking in order to yield extraordinary results. Author, speaker, entrepreneur, coach, and mom of five, Kim’s claim to fame is teaching her powerful Frame of Mind Coaching process to executives, entrepreneurs, and senior leaders world-wide. What you’ll learn about in this episode: How Kim has demonstrated the importance of building business resilience in her own coaching business by adapting to virtual coaching during the global pandemic How the key to developing resilience is by letting go of struggles and leverage opportunities, and why the first step is to stabilize yourself How Kim defines resilience, and why taking control of your mindset is an important aspect of resilie

Mary Shores is an innovative collection agency owner, communication expert, and best-selling author who transforms people’s words to help them fall back in love with their work and their customers. Fifteen years ago, Mary discovered a game-changing formula to connect to your customers and clients. It all started with a Do-Not-Say List and grew into an entire strategy that will fix your relationships and grow your business. What you’ll learn about in this episode: What big changes Mary has experienced in her business and strategic thinking since her previous appearance in Onward Nation episode 781 How realizing the power of validation communication transformed Mary’s business and created profound opportunities How the myriad challenges of 2020 showed us that transparency is a powerful and vital communication tool that builds brand trust and strengthens relationships Why strong transparency is the first step in clearly defining and articulating your strategy to those outside your organization Why the way we ha

Steve and Lauren are the founders of Home On Your Terms and are based in eastern Connecticut. Steve serves as the company’s Acquisitions Director and loves crafting up creative solutions for sellers, while Lauren works as Sales Director and enjoys helping deserving buyers achieve their goal of home ownership. When not working on their own business, they are mentoring other investors who wish to learn the terms of the niche of real estate. In their free time, they are with their two young children and two dogs. Steve can also be considered a Cornhole connoisseur, so you may find him outside perfecting his form. Lauren is a huge fan of “The Office,” so she may or may not quote some of her favorite lines while on a call with you. What you’ll learn about in this episode: How Lauren and Steve work to help business owners buy or sell homes through their “terms deals”, and how they’ve brought their background experiences into their work Why owning a business and buying a house presents unique challenges that make i

Russ Sorrells’s bio, in his own words: It all started because I wanted to be a better dad. I was driving home with my kids one day and thought, “Why doesn’t the school system teach kids how to live a happy life?” It dawned on me, “because that’s my job as a parent.” Duh. From then on, I started teaching daily 5 minute lessons to my kids based on everything I’ve learned over my 5 years as a high-performance coach. At first it was hard to add it to our manic morning routine, but now my kids harass me if they don’t get their daily Lunchbox Lesson. What you’ll learn about in this episode: How Russ has expanded his brick-and-mortar business empire since his previous appearance on Onward Nation back on episode 21 How Russ created Lunchbox Lessons when he saw there are many life lessons his kids weren’t being taught, and realized school doesn’t prepare us for life in some key ways How Russ used his Lunchbox Lessons to teach his kids about things like first puppy love and other life experiences How each month’s Lunc