Breakthrough Pt Marketing Podcast With Chad Madden

The Centers for Medicaid and Medicare Services (CMS) issued the 2024 Physician Fee Schedule (PFS) proposed rule on July 13, 2023. It includes a 3.34% cut to the conversion factor — yet another cut to physical therapy reimbursements. The current conversion factor is already lower than in 1994, when the U.S. dollar held 52% more value (before decades of inflation).  CMS is accepting public comments on proposed policy changes until September 11, 2023.In this episode, Chad speaks with Mary Daulong, President and CEO of BCMS, to get a better understanding of what’s in the 2024 Physician Fee Schedule Proposed Rule and what practice owners can do to maintain profitability in a challenging environment. Tune in for expert insights into the proposed policy changes. Discover how and where to submit comments about the Proposed Rule. Plus, get practical steps you can take to navigate Medicare Cuts. SHOW LINKSPro Forma Tool: https://docs.google.com/spreadsheets/d/1Jhc6XvxAjpeRppJarAjQJg2xQm1VaRc_b9RRP7B

One of the most common things we hear from practice owners is challenges around retaining staff. And it's no surprise. After all, 4 Million Americans quit their jobs in 2021. And 3.6% more healthcare workers walked away in 2020 than in the previous year. On top of the labor shortage, the industry as a whole is experiencing declining reimbursements and rising costs — making it more difficult to offer competitive salaries. As a result, many owners are losing staff to HOPTs or POPTs practices.Practice owners who change nothing will continue to struggle...and may eventually be forced to close. Those who take a proactive approach to improving their essential business systems, including finance, personnel, and marketing, have an opportunity to not only survive — but to grow, expand, and leave a lasting impact.In this episode, Chad does a deep dive into the 10 processes that you need to build out to develop and retain a great team. Listen in to learn how to develop employee scorecards, source and scre

As the Founder and CEO of Include Health, Ryan Eder is committed to fusing design and technology to make physical therapy more accessible. He’s been building the design and technology for Include Health since 2006. In this episode, Ryan shares how technology can enhance the connection between the clinician and their patients in between visits and improve patient outcomes. And how it can be done as efficiently as possible so as not to interfere with the clinician’s workflow. He discusses Remote Therapeutic Monitoring (RTM), applications for AI in physical therapy, and how technology can be leveraged to reduce some of the documentation burden. In the end, Ryan encourages the industry to think of technology as a friend, not an enemy. Tune in to hear from Ryan on how technology can supercharge you.To learn more about Include Health, visit www.includehealth.comInterested in attending Breakthrough Live? TODAY August 18th is the Extended Free Ticket Deadline. Learn more and register here: https:/

Planning to sell your practice one day? Whether you want to sell in the next 2, 5, 10, or even 20 years, it’s important to start planning and taking action now to increase your practice value. In this episode, I walk through how to calculate EBITDA and the value of your practice.I share the 3 key determinants of practice value.Listen in to discover the steps you need to take in your practice to increase practice value. And learn how the market has changed for practices looking to exit soon. SHOW LINKSWatch the version of the recording with slides here: https://info.getbreakthrough.com/master-the-numbers-replay-wbn-typage Pro Forma Template mentioned in the episode: https://docs.google.com/spreadsheets/d/1Jhc6XvxAjpeRppJarAjQJg2xQm1VaRc_b9RRP7Bemao/edit?usp=sharing To get your own editable version of this template, click the link above then go to ‘File’ and ‘Make a Copy.’Learn more about Breakthrough Live: https://bit.ly/458cw5H By popular demand, the early bird deadline to get a

This episode is a recording from the recent Breakthrough Patient Demand Summit on increasing profit margins. Over 200 physical therapy practice owners were in attendance. Tyson Wigfall, Head of Marketing at Breakthrough, leads this session. Tyson is a true marketing expert. With well over a decade of marketing experience, Tyson works directly with physical therapists to drive marketing ROI and build patient demand. In this episode, you’ll discover the 3 most impactful marketing activities to prioritize for revenue growth. You’ll get a refresher on the 5 stages of awareness, one of the most foundational marketing concepts that you need to know as a PT practice owner.Gain an understanding of demand creation and patient demand. Discover how to run effective email campaigns to your past patients, how to attract brand new patients, and how to create a marketing calendar. SHOW LINKSTo claim your custom strategy call with a Breakthrough Program Director, copy and paste this link in

With declining reimbursements and shrinking profit margins, it's important to look at your billing and compliance processes. In this episode, Mary Daulong, President and CEO of BCMS, shares the most common mistakes that cause practices to lose money.You'll discover 3 important compliance strategies to prevent financial losses and increase profits.

Jason Waz is a physical therapist, private practice owner, and Founder of NeuPTtech. In this episode, Jason shares his journey to financial freedom as a practice owner. He talks about the challenges associated with being a business owner when you have a clinical background, and how he overcame these challenges to scale his practice. One key that led to Jason's success as a practice owner was discovering the Nuebie by Neufit, a device that added signficant cash revenue to his practice. Jason talks about how the Neubie works and what lessons he learned about implementing a cash service like the Neubie in your practice. Tune in to discover Jason's path to financial freedom. Learn strategies to support financial stability in your practice and in your life. SHOW LINKSResource on Section 179 Tax Incentive: https://neupttech.com/blog/section-179-tax-incentive-helps-practice-owners-save-money The NeuPTtech Blog: https://neupttech.com/blogContact Jason at jason@neupttech.comProfitability Under Pressure 13-Week Master

Are you a private practice owner struggling to maintain profitability in today's challenging healthcare landscape? In this no-BS episode, Chad shares an essential checklist designed to increase your practice's profitability in 2023 and beyond. Declining reimbursements, rising business costs, and hiring difficulties are pushing practice owners to the brink. Chad reveals a systematic, scientific approach to turn the tide in your favor.Unveiling the Profitability Checklist, Chad walks you through 7 game-changing strategies to ensure your practice thrives:Fill your schedules to unlock hidden revenue potential without increasing expenses.Optimize space utilization by unleashing the true capacity of your practice through strategic hiring.Build a waitlist that creates high demand for your services, giving you options for future growth and success.Diversify your revenue streams by adding lucrative cash pay services, reducing reliance on insurance companies.Attract more of your best-paying patients and prioritize your

Chad Madden talks with Kelly Brown about how Prediction Health is harnessing AI to make compliance and documentation easier and more efficient for physical therapists. They talk about how challenging documentation and compliance can be for most therapists. This confusion can result in inefficient processes, compliance risk, and missed opportunities to bill for applicable units. Kelly shared ways that AI is making documentation easier, reducing compliance risk, and even identifying revenue opportunities. Tune in to this episode to learn: -How AI can be harnessed to improve PT documentation -A way you can uncover whether your therapists are billing the appropriate number of units -Strategies to make billing and compliance easier and more efficient To learn more, visit predictionhealth.com or reach out to Kelly directly by emailing kellybrown@predictionhealth.com. Interested in learning more about the Profitability Under Pressure 13-week masterclass? Our first cohort starts next week, so now is the time

Since 2016, physical therapy reimbursement rates have declined by more than 10 percent. Yet Tony's practice in Gainesville, Florida has almost tripled revenue in that amount of time. How'd they do it? One key to success has been Tony's ability to successfully renegotiate insurance contracts. Through negotiations, Tony has secured an average 15% increase over the last couple of years. In fact, his largest payer gave him a 10% increase each year for the last 3 years. In this episode, Tony shares his exact process and recommendations for other owners interested in renegotiating reimbursements. SHOW LINKS: Read about Tony's story and discover the 9 steps for renegotiating your rates: getbreakthrough.com/negotiating-physical-therapy-reimbursement-rates/ Profitability Under Pressure 13-Week Masterclass: https://bit.ly/42Uy3gz

Feeling the pressure of declining PT reimbursements and rising costs? Considering adding cash-based services to increase profitability and improve patient outcomes? In this special episode, you’ll hear from a panel of practice owners who added cash-based services and successfully improved patient outcomes while increasing revenue in their practice. You'll discover what cash-based services are working today and learn best practices for rolling out a cash-based service in your clinic. Guest speakers include practice owners who have implemented therapeutic lasers, electrical stimulation devices, and 3D running technology. Jason Waz, Practice Owner of Competitive Edge Performance and Founder of NeuPTtech, grew cash revenue to $50,000/month without adding more square footage — and increased revenue by $15 a visit in the first year after adding a cash-based service. Maggie Hammerschmidt, Practice Owner of Team Rehabilitation-Lincoln Park, was able to monetize her passion for running and help elevate othe

Jarid Adams is Co-Founder of Theracentric, a Remote Therapeutic Monitoring tool that can help practices increase revenue by more than $100 per patient. With declining reimbursements, we have to look at new ways to increase revenue per patient. Remote Therapeutic Monitoring is one avenue you can explore to help increase insurance-based revenue, while simultaneously improving patient outcomes. In this episode, Jarid shares advancements in RTM, how to get your team onboard to buy in, and what a hybrid treatment model can look like. To learn more about Theracentric, visit www.theracentric.com or find them on Instagram @theracentric If you’re looking to get your profit margins back on track and gain financial stability in your practice, you could be a great fit for Breakthrough’s new program: Profitability Under Pressure. It's a 13-week masterclass for practice owners, where you'll learn... -How to perform a financial analysis of your practice and create a custom plan for improving profits -How to drop

Are you a practice owner who’s battling against declining reimbursements, upward pressure on increased costs of operating your practice, and shrinking profit margins? If any of that resonates, then you won’t want to miss this episode. Chad Madden and Carl Mattiola team up to disclose the 3 keys to increasing profit margins despite declining reimbursements. You’ll also learn about a new course Breakthrough is offering to help owners deal with these issues and implement solutions to become more profitable. If you’d like to learn more about this course and ask Chad questions about it live, you can sign up for a live webinar happening next week on this exact topic. There are two dates you can join (pick the one that works best for you): Tuesday, June 13 or Thursday, June 15. Sign up for one of the live webinars here: https://bit.ly/3J341jA Ready to get started and want to Apply for Profitability Under Pressure Now? Visit https://bit.ly/3N1JA7M

Chad sits down with Bob Kowalick, PT and CEO of Revenue Cycle Solutions. Bob shares ways to increase profitability by gaining efficiencies in your billing processes. They talk through strategies such as: -Optimizing your payer mix -Using data to improve how fast your practice gets paid -Improving efficiencies in your billing department SHOW LINKS: Bob's white paper: Do you have a black hole feeding off your practice? https://drive.google.com/file/d/1kQucoCt-yY8lgSWRtmSf1CeINvIJIQix/view?usp=sharing Bob's contact info: robert@certifiedrsllc.com. Free growth consultation with Breakthrough: getbreakthrough.com/podcastoffer

In this episode, Chad shares a personal story about his 15-year-old son's success in the music industry and extracts valuable marketing lessons that can be applied to private practice. He emphasizes the importance of hard work, delayed gratification, and one-to-one communication in achieving success. Chad discusses how most people overlook the work that goes into success and highlights the need to focus on the daily grind and building strong relationships. He also emphasizes the value of working through failure and adopting a strategy of firing bullets before cannonballs. Additionally, Chad explores the concept of finding success by paying attention to trends, building networks, and doing personal follow-ups. The episode provides valuable insights into the importance of hard work, perseverance, and effective communication in achieving success in today’s world of private practice. How would you like to get a free strategy call where you can learn how to put these marketing principles into action? I

Chad sits down with Steven Liska from Limber to discuss the innovative world of Remote Therapeutic Monitoring (RTM). They delve into the importance of RTM codes and their impact on reimbursements and patient outcomes. They also touch on the challenges of relying on insurance companies for reimbursement and the future trend of hybrid patient support models. Tune in to learn more about RTM's potential to improve patient outcomes, increase practice revenue, and navigate the evolving landscape of value-based care. To learn more about Limber, visit limberhealth.com/breakthrough Limber is partnering with Breakthrough to deliver insider secrets on improving your margins and overcoming low reimbursements at the Patient Demand Summit. It’s a free online event on Thursday, May 25th. It’s exclusively for growth-minded practice owners who are ready to take control of their profit margins. Click the link to register: https://bit.ly/422bx5i

One of the PTs on staff at Madden PT recently asked, “Why don’t we lead with manual therapy in our advertising?” Manual therapy is one of the primary services offered at the clinic, and the full team is certified in it. But it’s not highlighted in the marketing. In this episode, Chad shares why they don’t lead with any treatment types in their marketing. He talks through how to think through it from a patient’s perspective, referral source’s perspective, and insurance company’s perspective. As a valued podcast listener, you're invited to the Patient Demand Summit: A free, online event on May 25th where you'll get insider secrets to improve your margins and overcome declining reimbursements. Get your free ticket here: https://bit.ly/422bx5i

Private practice PTs are getting hammered with declining reimbursements and inflation.  We’ve talked about how you can combat these trends and increase revenue…  In this episode, we dive into one of the key things you can do to attract your ideal patients and increase revenue per patient. When you’re struggling to keep your doors open, there’s nothing more frustrating or damaging to your bottom line than non-compliant patients.  So how can you fill your schedules with compliant patients who value PT? Tune into this Q&A with Chad and other practice owners to learn: 
 * A process for zeroing in on your ideal patients  * How to avoid attracting non-compliant patients
 * Strategies for attracting your ideal clients through marketing
  Free resources mentioned in this episode include: The Plan of Care Template: https://info.getbreakthrough.com/plan-of-care-lm A Strategy Call with Breakthrough: https://getbreakthrough.com/demo/ How would you like to discover the top insider secrets for improving margi

Jeff Langmaid returns to the Grow Your Practice podcast and breaks down top business strategies to improve profit margins. One of the biggest takeaways is the importance of your past patient list…and how you could be standing on a gold mine without even realizing it. Tune in to learn: -How you can tap into the full potential of your past patient list -Why you need to stop advertising discounts -How to zero in on your ideal patients If you’d like to learn more from Jeff, visit thesmartchiropractor.com. ______________ What if there were 3 simple things you could do to guarantee 20% more revenue in your practice in a year? What would that knowledge be worth to you? If you’re running a $1 million practice, it could be worth up to $200,000! And we’re giving it away for free. Attend the online Patient Demand Summit to discover proven strategies to adapt to low reimbursements and 2X your profit margins within a year. To learn more, click this link: https://bit.ly/422bx5i

Ryan Payne, Wealth Advisor, on Systematic Wealth Building for Healthcare Entrepreneurs, Common Pitfalls in Financial Planning and Achieving Financial Independence.