Breakthrough Pt Marketing Podcast With Chad Madden

Welcome to a special episode of the Grow Your Practice podcast, featuring insights from the Market for Profit session held last week at a live boot camp in Harrisburg, PA. Here’s what you missed if you couldn’t attend:In this episode, we focus on:- Filling Schedules and Utilizing Space- Reactivating Past Patients- Leveraging Referrals- Expanding Service Offerings- Building a Strong Brand and Community PresenceAll of this and so much more is included in our Profitability Under Pressure course, which aims to help practice owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is June 7th at 11:59PM EST. Apply here: https://getbreakthrough.com/grow00:19 Identifying Marketing Challenges in Healthcare00:43 Maximizing Clinic Space and Efficiency02:10 Five Pathways to Attract New Patients05:55 Leveraging Data for Targeted Marketing08:10 Exploring Profitable Patient Demographics10:16 Marketing Strategies for Different

This episode of Grow Your Practice hosted by Chad Madden features Dr. Sterling Carter, a multifaceted entrepreneur, motivational speaker, and physical therapist with 25 years of service as an army veteran. Carter discusses his journey co-authoring the book 'Double Your Success' with his twin brother, focusing on overcoming challenges and leveraging opportunities for growth in the therapy staffing industry. The discussion also covers practical strategies for private practice owners to improve their business operations by:1. Negotiating with insurance companies2. Writing a patient accountability plan,3. Expanding practice services4. Building a brandAlong with so much more. Sterling is a ‘Profitability Under Pressure’ course customer, which aims at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/growYou can find Dr. Sterling at www.drst

In this episode, host Chad Madden explains how private practice owners can grow their practice by effectively using texting for patient reactivation. He discusses the importance of maintaining a current patient list and strategies for re-engaging past patients through personalized text messages. The episode also covers the best practices for ensuring compliance, leveraging patient lists for targeted marketing, and utilizing deference questions to encourage reactivations. Chad offers The 10 Text Challenge Template to help practice owners implement these strategies and shares success stories from the practice community. You can find the template here: https://offer.getbreakthrough.com/bonuses-texting-for-profitAdditionally, he introduces the ‘Profitability Under Pressure’ course aimed at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is May 17th. Apply https://getbreakthrough.com/grow

3 Keys to Increasing Profit Margins Despite Declining ReimbursementsAre declining reimbursements crushing your practice growth goals?Listen in and learn tactics for physical therapy practice owners to combat financial pressures such as inflation and declining reimbursements. This episode covers 3 keys to increasing profit margins and an in-depth look at the new course, 'Profitability Under Pressure.' Discover tools and strategies for improving schedule filling, payer mix, and patient lifetime value, as well as how to implement these tactics. To apply to Profitability Under Pressure today, click here: getbreakthrough.com/apply/ - a limited number of scholarships are currently available to early bird applicants for the upcoming cohort.

If you’re like many owners, your revenue per visit stays the same. For others, it’s slightly decreased.These rates are not keeping up with inflation. This is a problem.We put together an educational session in a webinar to address this issue.In this episode, I go over:A simple 4-step process any owner can do to create a planHow owners have increased their rev/visit up to $20/visitThe 12 tactics you could implement to increase your rev/visitTools successful owners are using to increase their profitsWe have all dealt with reimbursement cuts, inflation, market pressure, undervalued in the market, but it doesn’t have to stay that way.If you’re feeling the pressure of shrinking margins, you’re doing well and you want to stay ahead, and you enjoyed this Secrets to Revenue Per Visit webinar episode, I invite you to enroll in our next course, Profitability Under Pressure. We also have an Early Bird Scholarship.Deadline is April 30th. You want to save your spot so you don’t miss out.Go hear to sign up for our next web

Navigating the Pressures of Private Practice: Revenue, Profit Margins, and StaffingThis episode delves into the primary concerns of private practice owners as revealed by a recent national survey: revenue per visit, profit margins, and staff retention. The discussion highlights the challenges of declining revenue per visit, influenced by factors like insurance company policies and inflation. Strategies for improving financial health, such as understanding and managing expenses, maximizing profitability, and optimizing clinician schedules, are explored. Chad also touches on effective management and marketing techniques, including the importance of reactivations, referrals, and optimizing insurance relations. Real-life examples and solutions for increasing clinic profitability and revenue per visit are provided, emphasizing the importance of looking into business metrics and planning strategically for growth and stability.Ready to learn how you can improve your practice's financial health? Apply for Profitabili

Have you invested in laser therapy or shockwave modalities? If you're like most PT private practice owners, acquiring the device is only the beginning - getting patients to buy in and purchase cash-based treatment packages is a whole other ballgame. Join Chad Madden as he teams up with Mark Callanen from Enovis during a previously-recorded live webinar to unveil powerful strategies for elevating cash-based revenue in private physical therapy practices. Discover how integrating cash-based services can counteract dwindling insurance reimbursements and propel practice profitability to new heights.During the live webinar, Chad and Mark delved into pivotal topics, including:Introduction to Cash-Based Revenue Strategies: Learn the essentials of maximizing cash-based revenue and its transformative impact on practice growth.Unveiling the Power of Cash-Based Services: Explore the significance of incorporating cash-based services amidst evolving market dynamics.Strategies for Profit Maximization: Uncover operational ti

Throwback Episode from September 2021: "Practice Owner & author Steve Line Shares How to Grow Your Practice with “The Feel Good Experience"Join Chad Madden for an insightful conversation with Steven L. Line, the author of "The Feel-Good Experience: Growing Your Physical Therapy Practice with 5-Star Customer Service." In this engaging episode, you'll discover ways you can revolutionize the patient experience in your practice.Tune in to learn about efficiency, management strategies, team development, and using metrics for healthcare practice growth and success."The Feel-Good Experience" provides a comprehensive game plan for healthcare providers, practice owners, and managers to enhance their practices through an integrated approach focused on the patient experience. Steven's practical step-by-step guide is a must-read for anyone seeking better outcomes for their patients, their team, and their practice. Take the first step towards creating a truly exceptional patient experience in your healthcare practice

Want to take your physical therapy private practice to new heights? Join us for a game-changing episode and learn the $20M Marketing System for Physical Therapy Private Practices. In a recent webinar, Chad Madden taught a live audience how he used precise marketing systems, honed over 20 years, to grow his PT practice from $4M to $20.8M in 6 years. Tune in to reveal:The #1 Key Ingredient of a Marketing SystemCommon Marketing Pitfalls5 Pathways of New Patient FlowHow to Set Up A Marketing DepartmentDiscover the critical difference between processes and full-blown systems - and why having robust systems in place is the key to unlocking explosive growth for your practice. Chad pulls back the curtain on his proven system-building framework that has allowed him to consistently attract new patients while avoiding the pitfalls that trap other practices.You'll learn indispensable secrets, such as when and how to leap into online advertising juggernauts like Facebook and Instagram. Chad explains how to track and opt

In the world of physical therapy private practice, understanding the intricacies of revenue cycle management can significantly improve profit margins and practice growth. The Grow Your Practice podcast welcomes back Bob Kowalick, a seasoned physical therapist and CEO of Revenue Cycle Solutions. Kowalick shares insights from his extensive experience, including building a successful physical therapy practice, navigating mergers and acquisitions, and transitioning into billing and data analysis, to help other practices improve their efficiency and profitability.Tune in to learn:Why PT private practice owners need to shift their perspective and better understand the importance of revenue cycle managementHow simplifying practice operations and mitigating internal causes of time variance can increase efficiency, lower costs, and improve revenue per visitWays to use data as a tool for driving informed decision-makingThe importance of creating scalable business systems in order to achieve optimal revenue potenti

Grow Profits With Reactivations?In this episode, Chad Madden answers an owner's question about how to fill space and schedules with every practice's #1 asset.Learn strategies to improve profitability through reactivations in private practice, including key principles and tips shared by Chad Madden, owner of Madden Physical Therapy and Breakthrough.To apply for Profitability Under Pressure, go to getbreakthrough.com/apply

Podcast: Tony & Melissa Cere, March 8 2024In this podcast episode, we're introduced to Tony and Melissa Cere, the duo behind Kinetix PT. Listen in as this successful married couple shares their journeys into physical therapy, their experiences as clinic owners, and the challenges they've faced. The two speak in depth about their communication methods, team-building strategies, and persistence in overcoming financial obstacles in their field, alongside their personal anecdotes and outlooks.Listen in to learn: Melissa & Tony's Journey Opening Kinetix PT in Gainesville, FL Struggles in the Beginning Building Trust within their Team Reimbursement Renegotiations Family Life and Work Life Their Most Influential Books Takeaways from BreakthroughTo learn more about Tony, Melissa, or Kinetix PT, you can find them at:www.kinetixpt.comtonyc@kinetixpt.commelissa@kinetixpt.comNote: Applications for Profitability Under Pressure close March 21st, 2024. Apply at getbreakthrough.com/apply

In this episode, I sat down with David Strait of E-Rehab to discuss the evolution of physical therapy marketing. We explore the importance of a good website and online presence, the role of video, and future trends in the industry.

In this episode, I cover the 7 braindead simple steps for preventing no-shows, last-minute cancellations, and drop-offs. Patient no-shows and cancellations is one of the most common profit leaks we see. At the end of this episode, you’re going to know how to stop throwing your marketing dollars down the toilet and get a better ROI so you can increase profits and improve patient outcomes.You’ll be able to develop a clear plan you can implement immediately. LINKSHow does your marketing stack up against other practice owners? Take the marketing quiz to find out now: quiz.getbreakthrough.com/marketing

Is your marketing working for your practice?In this episode, you'll discover my 5 best-performing channels for getting new patients. Gain an understanding of the shifting landscape of physician referrals, and why diversifying your channels for getting new patients is critical to ensure business stability and growth.Learn how I track and attribute new patients to marketing sources in my practice, and make informed decisions about where to continue to invest marketing spend. LINKSFind out how well your marketing is working compared to other practices. Take the quiz at: quiz.getbreakthrough.com/marketing

Why does the healthcare system undervalue PT? In this episode, I grapple with the reasons why insurance companies, healthcare systems, and politicians may not prioritize conservative care, specifically physically therapy, despite the evidence that it works and it's cost-effective. Your practice is likely impacted by the realities of our current healthcare system on a daly basis. You've likely experienced the challenge of growing a practice when you're competing with larger healthcare entities. In this episode, you'll gain a deeper understanding of the influence of politics and economics on healthcare decisions and the conflict between conservative care approaches and established profit-driven treatment pathways. I'll share my perspective on how we can go from fighting for survival to actually adapting and thriving independently, leveraging insights from successful peers. Discover ideas for how to come out on top in a challenging environment so you can continue providing quality care to people in your communit

How much should you spend on marketing?This is a question I get asked all the time.When profits shrink, marketing is often one of the first line items in the budget to go. This is a mistake. When done correctly, marketing is a signficant revenue-driver. When you cut back on marketing costs, revenue (and profit) declines along with it. I talk through the 5 marketing channels that work best in my practice. Plus, I share my 5 favorite business books that I recommend to practice owners.LINKSSteal my 2024 annual marketing calendar for free. Get it here: https://hubs.la/Q02hkPLB0Access my free, on-demand marketing course for practice owners: https://getbreathrough.com/marketingcourse

In a world of skyrocketing inflation and declining reimbursements, practice owners are faced with two options:Stick to the status quo and see profits decline orInnovate and see profits grow.Marketing can no longer be considered optional. To ensure success in this environment, data-backed marketing is a necessity.That's why I'm giving away my 2024 marketing calendar template. This is the exact tool I use across my 7 practices.Tune in to get:A 12-month marketing calendar template that saves hours of timeThe 4 marketing channels for new patients — that have proven successful for hundreds of ownersClear next steps for generating consistent patient visits year-roundLINKSAccess the 2024 PT Marketing Calendar Template: https://hubs.la/Q02hkPLB0Get my Direct-to-Consumer Marketing Course and Marketing Strategy Call (Free!): https://hubs.la/Q02hkTW70

John Twomey, Owner of PRO Therapy in Lake Havasu City, Arizona shares insights on hiring, business growth, and the evolution of direct access. Discover the hiring and marketing methods that have helped John adapt to changes in the market, including the labor shortage and declining physician referrals. Learn about John’s experience transitioning away from physician referrals to marketing directly to patients and people in the community. Hear the key learnings, setbacks, and successes along his journey. John reveals the one strategy that helps his practice generate consistent patient flow year-round, even during the traditional slow season. Learn why it has become his most crucial and successful tool for community engagement and clinic promotion. LINKSInterested in reaching out to John? Visit 1protherapy.comJoin John and dozens of other owners at the Breakthrough Bootcamp in Orlando, FL this February: https://getbreakthrough.com/orlando2024How would you like consistent patients year-round? Get Chad’s

It's not the first time we've talked here about Medicare Cuts, and it won't be the last.The fact is, declining Medicare payments have an impact on reimbursements across the board and should not go ignored.This episode is a recording of a recent webinar that Mary Daulong, President of BCMS and Chad Madden co-hosted. The episode provides a summary of what's in the 2024 Physician Fee Schedule, including a 3.34% cut to the Medicare conversion factor. It goes over the impact that 15 years of flat or declining reimbursement rates has had on private practices.You'll discover how to prepare your practice for the impact of yet another round of reimbursement cuts and learn how to create a financial plan for the year ahead. Chad is giving away his own Financial Planning Template - the exact tool he uses to create a financial plan for his practice. You can use this free template to get a clear picture of your revenue and costs and create a roadmap for increasing profits in 2024. Get your copy of my free 2024 planning tem