Breakthrough Pt Marketing Podcast With Chad Madden

With all the changes and pivots that 2020 brought, what is your PT practice worth today? Tune in as Chad interviews Chris Reading, the president and CEO of USPH, on all things valuation in post-covid world. Learn more at BreakthroughPTMarketing.com

In this episode Chad sits down with Robert (Bob) Kowalick of RCS to discuss how you can start growing EBITA in your practice today.

In this episode Chad interviews Paul Welk of Tucker Law. Tune in to hear how you should be determining your PT practice's valuation in a post-covid world.

Interview with Dave Del Vecchio, owner of Professional Physical Therapy. In this episode Chad interviews Dave about his experience opening De Novo clinics while diving into his experience in mergers and acquisition.

Learn More at Breakthroughptmarketing.com In this interview with Jessie Carter of High Point Therapy, Chad Madden sits down with her to discuss how her practice survived Covid and is now thriving. This Tennessee Practice Owner Shares Survival Strategies in Outpatient/Peds Clinic.

Learn more at Breakthroughptmarketing.com

Learn more at Breakthroughptmarketing.com

This recording was the first session at our Managing A PT Practice Through Crisis Virtual Summit. There have been a lot of changes in the market in the last few years... and even more in the last month. In order for us to win as independent private practice PTs we have to focus on our strengths. Here we’ll dive into what those are and how they can play to our advantages. Visit LearnWithBreakthrough.com for more in-depth training on the best practices for managing and marketing your private practice.

What should I be doing right now - as a Private Practice Owner? Here RCS owner, Robert Kowalick, PT shares: 1.What should I do with my Accounts Receivables? What’s the most important question to ask my biller? 2. What’s the difference between e-visits and telehealth? How does this fit in to what we’ve built our practice around? 3. The Stimulus package and my staff? Should I be laying off? Furlough? How can I possibly make the right decision if so much is uncertain?

Interview with Mike Lewis re: How to Handle Covid-19 at Ground Zero. Get more interviews, videos, and resources here: www.CovidPTGroup.com (Mike's clinic is 3.5 miles from the Seattle nursing home where the first US cases of Covid-19 popped up). Mike is a Practice Owner and is currently earning his PhD in Healthcare Leadership. He is a husband and father as well (and touches on this). Some of what Mike covers: - How WAPT Rehab is handling workshops. - Control the Controllable. - What your team needs from you the most right now. And what to do if you can't deliver. - Why he did not send out an email (as of yet) on the virus - but what he did do on his website with Neil. - What his team is doing right now with the patients who do drop off.

Q&A session covering the following questions: Aside from physicians, what are the best referral sources for physical therapists? Are there direct marketing tactics to improve word of mouth marketing? What's the best marketing channel or strategy if you have a limited budget? How much should a healthy practice be growing year-over-year? How do you juggle being a dad and a business owner?

Some wisdom from Chris Reading, CEO of USPh Inc. on how to position your clinic above the competition. Your instinct may be to play it safe when times are tight and the economy is bad, but here's a different perspective on why this is a good opportunity to lean forward. About Breakthrough: Breakthrough is the leader in business growth for Physical Therapy private practices. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct access patients into our member practices.

Is it Better to Focus on Brand New Patients or On Increasing Revenue from Current Patients? Before making an effort on attracting new patients, make sure you fix any "leaks" in your current funnel. Here's an action plan for figuring out exactly what area you need to focus on.

More direct access marketing training: http://learnwithbreakthrough.com Underutilization of Direct Access is a problem for PT. This video looks at the gap we're facing as an industry when it comes to marketing direct to the consumer, and how to overcome it. Increased competition from HOPTs and POPTs is a problem for private practice, but it also presents an opportunity for forward-thinking owners who are willing to adopt an direct-to-consumer strategy. About Breakthrough: Breakthrough is the leader in business growth for Physical Therapy private practices. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct access patients into our member practices. LearnWithBreakthrough.com

Here are seven ways I've learned about and improved the marketing in my practice. While these are methods I recommend, it is important to note that learning about marketing (and most subjects) is an ongoing process.

More direct access marketing training: http://learnwithbreakthrough.com Example of a pro forma for PT: https://breakthroughptmarketing.com/investments-vs-expenses-pt-practice/ If you're an owner who's looking to open up a new location within the next year, here's a look at the process we've implemented at Madden PT. This helped us open up our third clinic about a year ago and get it to full capacity in that time. This is night and day compared to the last time we did this and this video walks through the lessons I learned that have helped tremendously in making this process easier. 3 Key Things to Think About: Location, location, location - cliche but important Pro Forma - making sure the numbers make sense How to hit the ground running when your new clinic opens Check out more articles on the Breakthrough Blog: https://breakthroughptmarketing.com/blog

By now you've heard about the upcoming 8% cut in Medicare reimbursements to physical therapy. Now is the time to start planning about what you can do to keep your practice profitable without having to do more work and see more patients for less money. Watch this video for more info on what you can do to be proactive in your efforts.

What practice owners can do when facing declining reimbursements and increasing costs. You don't have to increase your patient volume to make up for low reimbursements. Here's what you should do instead to help get paid for the work you are already doing.

"Is it possible to grow after losing physician referrals?" The Journal of General Internal Medicine reported a 54.5% decrease in physician referrals to PT from 2003 to 2014. Here's what private practice owners can do to diversify and take control of their new patient flow.

When we seek mentorship from people we perceive as more successful, it's easy to fall into the trap of just wanting someone to tell us what to do. This is understandable...but ultimately a mistake. Here's how to overcome this mindset so that you can grow and create a bigger impact.