Shelf Impactors Branding And Packaging Design

#S3E05 Shelf Impactors™ 'I want it NOW!' with Mark Grey and Lisa Hastings. 1. THE WORLD OF NOW!… - Digital shopping is getting faster and more targeted
 - Digital commerce continuously adapting
 - Shopping within social media - The impact - death of the Highstreet, buy now pay later 2. CONNECTED TV!
 - TV shows using shoppable content - linking viewers to retailers via onscreen prompts
 - Could services like Netflix look to offer on-screen buying. 4. MAKE IT EASY AND PEOPLE WILL BUY - In consumer terms keeping the number of clicks to buy to an absolute minimum is the key!
 - Amazon’s BUY NOW button the perfect example.
 - Amazon Fresh - crossing the consumer’s threshold between physical and digital markets --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mar

#S3E04 Shelf Impactors™ Guest Episode with Simon Dixon - DixonBaxi with Lisa Hastings How to Inspire Optimism and Change Mindsets KEY AREAS OF DISCUSSION: 1. DIXONBAXI STUDIO LIFE The studio and the work beyond it... 2. CREATIVE SAVES THE WORLD Thinking beyond what exists, pushing through the uncomfortable, where you don’t know what the answer is - are the most exciting or rewarding down the line. Do you think Creativity saves the world? What got you into the industry - and what are you aiming to give back? 3. TIPS & TRICKS Give us some ways to challenge ourselves What IS Brave, how do we unleash it? 4. OPTIMISTIC FUTURES The pandemic accelerated our awareness and hopefully actions in planetary impact - and how we see the future - what’s next for DB - and what are you excited about? --------------------------------- Simon Dixon: Website - www.dixonbaxi.com LinkedIn: Simon Dixon --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impacto

#S3E03 Shelf Impactors™ 'Agency Adaption' with Mark Grey and Lisa Hastings. 1. AGENCIES ADAPTING TO CHANGE - Are Design/ Creative Agencies adapting and changing to serve the new world or working for their teams - What do you offer your teams - - Are talent pools being lost/ losing out due to industry inconsistencies? - What can agencies offer to entice teams back into the workplace 2. IS THERE A RIGHT OR WRONG WAY? - What are our experiences of this over last two years since Covid - What would like to see within the industry? --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

#S3E02 Shelf Impactors™ 'Mindfulness 2.0' with Mark Grey and Lisa Hastings. Mark and Lisa reach back 3 years to when they last spoke about Mindfulness (S1EP09). They cover some old ground and discuss if their perceptions have changed on some of the key focusses for Mindfulness: SLEEP, NUTRITION, DAILY ROUTINES, RESEARCH/ READING, & MENTORS! 1. MINDFULNESS 2.0 - Have you attitudes changed? Has the Pandemic caused us to overthink? - Is Mindfullness now taking away our productivity? - POST PANDEMIC - how do we feel about our own approach to Mindfulness? 2. PILLARS OF MINDFULLNESS 3. MEDITATION - What does it mean it you? - Do you do it - in what ever form you believe it to be? - Breathing practices? 4. What are the established brands working in this space - CALM - HEADSPACE --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Web

#S3E01 Shelf Impactors™ Guest Episode with Alexis Vera - VP Creative & Strategy at SGK with Lisa Hastings - The Metaverse. The Metaverse supports a whole new virtual economy - for businesses as well as driving connection - between friends, families - getting better connected across global spaces. KEY AREAS OF DISCUSSION: 1. INTO THE METAVERSE - This is a term that has been gaining traction - let’s break it down (both have our definitions) 2. WHY IS THE METAVERSE IMPORTANT? - The metaverse is important because it offers humans an in-person way to connect and communicate from anywhere in the world virtually. 3. THE POSSIBILITIES Lisa and Alex debate some opportunities for this space - and some that we are seeing already. --------------------------------- Alex Vera: Website - www.sgkinc.com Instagram Avera75 LinkedIn: Alexis Vera --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Instag

#S3E00 Shelf Impactors™ 'SEASON 3 - Introduction' with Mark Grey and Lisa Hastings Welcome to Shelf Impactors™ Podcast Season 3 --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

#S2E25 Shelf Impactors™ Guest Episode with Alexis Vera - VP Creative & Strategy at SGK Another great Guest Episode - Lisa hosting solo and talking to the vivacious Alex Vera about current upcoming trends within the beverage/ drinks sector KEY AREAS OF DISCUSSION: 1. SOBRIETY - Rise in non drink drinking (how will this play out when we go back to socialising) 2. INNOVATION - How do we celebrate this return to humanity and connection - innovation in drink space? 3. HEALTHY FIXING - linked to Sobriety but in beverages - are we now saying cheers with a CBD Cocktail? 4. CONNECTED BRAND EXPERIENCES How do all these link or play out - what brands are changing the space - will there be a shift - will it reach a stage when even alcohol MUST have health benefits? Does this change AUS/US? --------------------------------- Alex Vera: Website - www.sgkinc.com Instagram Avera75 LinkedIn: Alexis Vera --------------------------------- Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 Linke

#S2E24 Shelf Impactors™ '2021 Round Up - Blurred Lines' with Mark Grey and Lisa Hastings Our brief round - up for 2021 KEY AREAS OF DISCUSSION: 1. LIFE CATCH UPS - WFH Blues? Missing the studio vibes! 2. STAND OUT DESIGN PROJECTS FOR 2021 3. DESIGN AGENCIES WORKING OUT HOW BEST TO COMMUNICATE INTERNALLY - How are design agencies communicating internally in the newish age of remote working who's doing it best and how? 4. PLANS FOR 2022 - New Shelf Impactors pod plan underway with new structure and great new guests --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

#S2E23 Shelf Impactors™ Guest Episode with Mr Goodvertising Thomas Kolster It’s another guest episode - Acclaimed Ted speaker and Change Activator Thomas Kolster joins us fresh from a Panel Debate on Purpose & Sustainability for Brands. Author of The Hero Trap (available at thomaskolster.com) joins Lisa to discuss the role of Purpose and Branding. KEY AREAS OF DISCUSSION: 1. BRAND PURPOSE - We’re all striving for purpose - what is it, do brands need one to make change happen? 2. THE HERO TRAP - we all want to save the planet, save humanity - be the hero archetype - is brave actually being a hero, or something more? 3. THE ANTI-AD WORLD - Why Advertising is a dying medium, or at least evolving big time 4. OPTIMISTIC FUTURES - Go big or go home - what an exciting time to be making real change a reality…what are we excited about? --------------------------------- Thomas Kolster: Website - www.thomaskolster.com --------------------------------- Lisa Hastings: Website - www.lisahastings.me I

#S2E22 Shelf Impactors™ 'Mark and Lisa's, 'Who What and Why'' with Mark Grey and Lisa Hastings This one's is ALL ABOUT US! KEY AREAS OF DISCUSSION: 1. WHO ARE WE 2. WHAT ARE WE ABOUT 2. WHY ARE WE DOING THIS WHO - Is Mark Grey/Lisa Hastings WHAT - Do we do - where did we start and what do we position ourselves as now WHY would anyone care - do we have some mighty big scary goals Squiggly careers What have been some of our challenges? What are we scared of, or passionate about? --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

#S2E21 Shelf Impactors™ 'Digital & Sustainability' with Lisa Hastings and guest Richard Gearing DIGITAL SUSTAINABILITY --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Richard Gearing Website - LinkedIn - Richard Gearing Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

#S2E20 Shelf Impactors™ 'Heroes Mentors and Influencers' with Mark Grey and Lisa Hastings MENTORS & INFLUENCERS We live in a world where online education is abundant, we all have influences in our careers, do we have life coaches too? Should we. Let’s talk about who you go to for inspiration, who has shaped and influenced your career to date? The villains are in there to - who pushed you where you did not want to go? KEY AREAS OF DISCUSSION: People in our lives/ careers who have influenced us and why.... 1. WORK 2. PERSONAL 3. FAMOUS --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

#S2E19 Shelf Impactors™ 'Interview with Chris Do - Founder of The Futur' with Mark Grey and Lisa Hastings In this fantastic episode we have another great guest on the pod - the great Chris Do. As well as being the owner of thousands of cool caps, Chris is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and also the founder of The Futur — an extremely successful online education platform with the big hairy audacious goal and mission of teaching 1 billion people how to make a living doing what they love. As Mark wasn’t able to make the podcast recording Lisa went solo into this one and had an incredible conversation with Chris. They get into who Chris Do is, what motivates and drives his ambition. Chris shares some of his stories of how he came to set up the futur, how he overcame his relative shyness to become a hugely successful speaker, spokesperson and mentor for the design community and heading up a team of awesome creative thinkers. KEY AREAS OF DISCUSSION: 1. WHO CHRIS D

#S2E18 Shelf Impactors™ 'What's in a Job Title' with Mark Grey and Lisa Hastings Do you own what you do? There are a LOT of random titles used now especially in our industry - are you an Educator, an Innovator, a Creative Director, a Strategist, a Digital Guru… does it matter in a world where FLEXIBILITY and SKILLING UP are crucial to survival? KEY AREAS OF DISCUSSION: 1. EXPERIENCE v TITLE The big debate - what is your title, what does it mean to you? Is it different in different companies? What are some random/wacky or 'wtf are you' titles and roles we’ve spotted? 2. A CD IN A BIG AGENCY v AN SME What is a Niche - does it have to be discipline, can be category Is is good to specialise (it proves you can do one thing in depth - but what that is doesn’t matter, personal view is that it helps to specialise, then you can pivot and relearn something else - discuss 3. WHAT IS THE FUTURE OF BRAND/ DESIGN ROLES? We must commit, keep learning, evolve and innovate to grow - whatever your role/background/drea

#S2E17 Shelf Impactors™ 'Passion and Purpose' with Mark Grey and Lisa Hastings 2020 saw the rise of side hustles - people forced to do alternatives to survive. Bold Pivots and Purpose In a year when many of our passions were banned, stalled or cancelled (think gym/events/getting together/travel) why passion is more important, and your purpose. KEY AREAS OF DISCUSSION: 1. PASSION - Creatives are pretty passionate - envied by many - but does our passion become our burnout? - What are our passions, or what do we REALLY care about, has it changed over the last year, how do we fuel our fires? 2. BOLD PIVOTS - Brands changing the game with thinking different - showing their brand/owner passions (eg Ovolo, Elon) 3. PURPOSE - Last year was the rise of 'Ikigai' - - WHY you do what you do, WHY it matters - for brands, and for us. 4. OUR STRATEGIES - ...for finding and growing our own passions/purpose? 5. WHY PASSION MATTERS - Even more right now... - How to embrace it?! --------------------------------- Li

#S2E16 Shelf Impactors™ 'WTF... 2020' with Mark Grey and Lisa Hastings RIP 2020 - Mark and Lisa recap the year of Shelf Impactors and focus on Brands & Innovation for the future. KEY AREAS OF DISCUSSION: 1. TRANSPARANCY - The year where consumers demanded the truth, honest brands and relevancy. 2. SUSTAINABILITY - A growth area that may have been placed to one side momentarily but something every consumer is very conscious of and shows strong interest flowing into 2021 3. VIRTUAL ECONOMIES - We seem to becoming more and more reliant on Tech becoming more and more. - Are Design Agencies changing they way the work with the rise in remote working? 4. HUMAN CONNECTION – Whilst virtual economies are on the rise, human connection is one thing consumers are crying out for. 5. WHAT ARE WE LOOKING FORWARD TO IN 2021 - All of the above... new innovations and vaccines paving the way to gaining some form of semblance. --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter -

#S2E15 Shelf Impactors™ 'Wellness Trends' (Wellness Trends for 2021 and beyond) with Mark Grey and Lisa Hastings Wellness trends for the Brand New World! Mark and Lisa break wellness down into a few categories - discuss how this crazy year has made us all rethink so many aspects of 'wellbeing' - from the rise in Sanitiser (and Bold Pivot catalysts) to the need to take time out - but in! 1. THE NOVEMBER CHALLENGE CHECK IN! - Lisa on Keto - Mark on Carnivore 2. SLEEP - Hacking circadian rhythms, neutraceuticals - CBD and beyond… 3. MINDFULNESS - Rise in meditation apps and nootropics (natural brain calming in a year of Anxiety) - Loneliness, how are we learning to be more connected 4. IMMUNITY - Foods/ diet trends (nutrition hacking)/vitamins 5. EXERCISE - Virtual worlds - HUGE rise in tech. 6. THE FUTURE OF WELLNESS/ WELLBEING - what excites us most about the future in the WELLNESS Space? --------------------------------- Additional reference links: Functional Beverages https://www.beveragedail

#S2E14 Shelf Impactors™ 'Future of Food' (Food Trends for 2021 and beyond) with Mark Grey and Lisa Hastings This year has been a whirlwind, and it’s not over yet. In Jan we talked about consumer trends, we both have a vast career in food/beverage branding, we discussed free from an eon ago, so what are we seeing now - and how has the pandemic affected these trends? 1. What are the key MACRO trends? (Sustainability drives Veganism & Shopping local) 2. Macro Trends key thoughts - SUSTAINABILITY, SNACKIFICATION, FRAGMENTATION, NATURALLY FUNCTIONAL 3. What food fixes are we seeing? - Gluten Free is long gone, there are THOUSANDS of milk alternatives on the market - we’re almost shamed for asking for dairy…when did it shift. - The Paleo has transitioned to Keto/Gut Health - why? - Are we convinced? 4. Digestive Wellness (have some guts - Low Carb/No Carb - Keto - Fat FULL - Plant based, Reinventing Sweetness - No sugar - Meat Reimagined, Mood Food (CBD, Good when feels bad, etc) 5. Our November Chal

#S2E13 Shelf Impactors™ 'Interview with Girish Jhunjhnuwala', founder and owner of Ovolo Hotels and Ovolo Group In this episode Lisa and I are extremely lucky to be joined by the founder and owner of Ovolo Hotels and the Ovolo Group, Girish Jhunjhnuwala. Girish, an extremely inspirational and successful entrepreneur, shares his experiences with us about the growth of the Ovolo brand which has proudly very recently celebrated it's 10th year. The Ovolo Group currently own and run 10 independent boutique hotels, in both Hong Kong and Australia with plans a foot to open the doors to many more. Within the podcast Girish talks to us about what it means to be an entrepreneur and how risk taking has been part of his mainstay as he has grown his organisation. He also provides us with his definition of passion (more so at what point work ultimately becomes a passion). Girish shares his valuable knowledge around what it takes to create a truly unique hotel brand and furthermore demonstrates the importance of crea

#S2E12 Shelf Impactors™ 'Being Brave or Taking a Risk?' (Courage v Recklessness) with Mark Grey and Lisa Hastings Every single person on this planet has to make multiple decisions everyday. Sometimes these decisions require us to be brave while some involve a degree of risk. Those of us in the creative industries are tasked to make bold decisions everyday relating to helping our clients grow their brands and businesses. The decision making process we go through is often assisted greatly by supporting research and market analysis mitigating the possible risks of making a poor choice. In this podcast Mark and Lisa light heartedly discuss how the decisions we all make come with a degree of risk attached and require an element of bravery in the process. The scale of both these actions are invariably measured by the individual making that decision by assessing the severity of the outcome. 1. Risk v Bravery - Can we form a difference between the two definitions or are they mutually aligned? - Examples of b