Shelf Impactors Branding And Packaging Design

#S2E18 Shelf Impactors™ 'What's in a Job Title' with Mark Grey and Lisa Hastings Do you own what you do? There are a LOT of random titles used now especially in our industry - are you an Educator, an Innovator, a Creative Director, a Strategist, a Digital Guru… does it matter in a world where FLEXIBILITY and SKILLING UP are crucial to survival? KEY AREAS OF DISCUSSION: 1. EXPERIENCE v TITLE The big debate - what is your title, what does it mean to you? Is it different in different companies? What are some random/wacky or 'wtf are you' titles and roles we’ve spotted? 2. A CD IN A BIG AGENCY v AN SME What is a Niche - does it have to be discipline, can be category Is is good to specialise (it proves you can do one thing in depth - but what that is doesn’t matter, personal view is that it helps to specialise, then you can pivot and relearn something else - discuss 3. WHAT IS THE FUTURE OF BRAND/ DESIGN ROLES? We must commit, keep learning, evolve and innovate to grow - whatever your role/background/drea