Ready. Aim. Empire.

Here’s what we’re talking about in this episode: Debra’s first steps into boutique fitness and how her passion for the industry started  What happened when her passion evolved into her profession  The lesson Debra learned on false starts for clients and the way that led to her launching Row House How to approach digging deep into your client avatar and setting the stage for a strong brand  Some of the biggest things Debra has learned since she started her very first studio  Why she chose franchising as the path for her business with so many different options available  Deb’s tips to help you get into the minds of your consumer  Her thoughts on embracing all users or sub-avatars A prediction on what is to come for our industry in 2023 LINKS: https://www.linkedin.com/in/debrastrougo/ https://www.therowhouse.com/ https://connectedhealthandfitness.com/

These are some of the key trends and findings that I’ll highlight in this episode: Which sectors have seen exceptional growth in 2022 (and which ones haven’t)  Why human resources will be the most important conversation we have next year The industry-wide problem with retention rates and what’s on the horizon The sales process that’s our only way forward in 2023 The radical shift in digital marketing which affected the studio industry (& what the new marketing funnel will look like in 2023). If you want 2023 to be the year you witness unmitigated, unparalleled growth, tune in now to learn, assess and understand what’s on the horizon for the boutique fitness industry and start planning for next year ASAP!

Here’s what we’re talking about in this episode: How the iOS 14 update impacted advertising and marketing  The rise of in-platform marketing and how it can benefit business owners The best digital marketing funnel strategies to adopt right now (+ examples of what worked and what didn’t for Studio Grow clients) Why your follow-up system is more important than ever before right now & how SMS messaging can play a role in this process The 2 metrics that make marketing on TikTok totally worth it Y’all, if you’re in the process of building out your marketing strategies for 2023 right now, this is advice you cannot afford to miss. Go grab a notebook and start listening now! LINKS: https://www.successfuladsclub.com/ https://www.linkedin.com/in/tara-zirker-23a24035/

Here’s what we’re covering in Episode 543: Why it’s important to divide your New Year’s goals into 3 key categories Why your professional goals need to be separate from your business goals The best approach for setting business goals (& understanding what you need to improve to move the needle in your business) How to break your goals into S.M.A.R.T ones (& how further education can help bring them to life) Tips for identifying and overcoming obstacles, starting right now  If you’re ready to dive into goal-setting for the new year and set goals you’ll actually achieve this time, grab a notebook and tune in now!

Here’s what we’re talking about in this episode: A closer look at some amazing Black Friday results for our Studio Grow clients  What “sales stacking” is and how you can get the most out of this strategy  Why a membership-oriented promotion is your best strategy for Black Friday  A few examples of what to offer on each of the 5 days of the “Black Friday loop”  Some strategies that we started testing last year and the results that we achieved  What are the two audiences that you should be focusing on during your Black Friday promotions Where to market your Black Friday offers, plus examples of social media posts that you can use LINKS: https://studiogrow.co/blackfriday https://studiogrow.co/episode541/ 

Here’s what we’ll cover in Episode 541: The 5-day Black Friday loop and what you need to know about it as a studio owner  My personal history with this holiday and what I’ve learned over the years Black Friday marketing strategies I’ve adopted with my studios Ideas and case studies you can get inspired by What you can do this week to start prepping for Black Friday If you’re ready to bring in dozens of new leads this Black Friday and turn them into long-term evangelists, you can’t miss this one. Tune in now to start listening! LINKS: Download the Free Black Friday Framework! 

Here’s what we’re talking about in this episode: The real purpose that developing a budget has in your business  The 5 benefits of budgeting for the health of your business How budgeting will empower you as the CEO of your studio  3 steps to take to start developing your own budget right now  Which categories you should be including in your budget

Here’s what we’ll cover in Episode 539: The most common business objections around money and how it could be holding you back The stories we tell ourselves about raising our prices and what you can do to change that narrative Tips for starting a business with debt (and how you can utilize it in your favor) How to incorporate cash infusions into your business right now If you feel like you’re ready to get out of your way and rewrite the money stories you tell yourself, grab your headphones and tune in now!

Here’s what we’ll cover in Episode 538: The key aspects of building an exceptional workplace for your team What to include in a job description (and why clarity is everything here) Do’s and don’ts to keep in mind when posting your job description How to create and use a hiring matrix that helps you zero in on your strongest candidate A list of interview questions that can help you hire better If you’re ready to get the right people on your bus and build something truly special, start listening now! LINKS: Good to Great by Jim Collins

Here’s what you can expect from this episode: A few basic things you can do right now to protect yourself using insurance  Why insurance is good for day-to-day operations while helping you grow your business {and not just for traumatic events} Some of the insurance products that a boutique fitness studio owner needs to think about purchasing  Common scenarios that could occur that business owners do not necessarily think about, and what should be in place to be prepared for these situations  How to go about finding the right insurance as a new or established business Curious to know what types of insurance your business needs? Take a look at this Guide by Gild Insurance. It outlines the different types of business insurance and presents the options which may be best for your wellness business. Click here if want to learn more about Gild and how it can help you future-proof your business! LINKS: https://training.studiogrow.co/dare https://yourgild.com/insurance

Here’s what you can expect from this episode: What a CRM is and why it’s necessary to use one in your business The big questions to ask yourself to make sure you choose the right CRM for you The 3 core features to look for in a CRM, and the elements that people tend to overlook in this process The best ways to manage leads so that they don’t “fall through the cracks” What will kill your referral program and how you can prevent this from happening Key metrics that studio owns should be looking at and how they should show up in your CRM  LINKS: https://training.studiogrow.co/dare  https://momence.com/ https://www.linkedin.com/in/vojta-drmota-84b493166/

Here’s what we’ll cover in episode 535: The 3 common reasons behind cancellations and the best way to address them How to put in place communication systems that can handle and prevent cancellations How to build the foundation for preventing a cancellation from Day 1 The best way to respond to a cancellation you can’t prevent Remember, just because someone came in to cancel doesn’t mean they always need to. Tune in now to learn all about how you can retain members when they’re right on the brink of cancellation! LINKS:  https://training.studiogrow.co/dare https://fierceinc.com/fierce-conversations/

Here’s what we’re diving into in this episode: The very first thing to do when setting boundaries in your business How we are always in control of our own boundaries What Beth does to establish boundaries with her team and clients Why it’s a good idea to have clear guidance on response times for your support team Beth’s thoughts on payment and cancellation boundaries Ways to start creating physical boundaries and tips for working at home Why it’s perfectly okay to remove things that aren’t serving you or your business Steps for building new boundaries today LINKS: https://training.studiogrow.co/dare

Here’s what we’ll cover in Episode 533: The mindset shift you need to consider as you prepare yourself for selling your studio What I do differently when I view my business as an investment Why you need to have an exit plan and how it shapes every business decision  How your tax strategy will need to change as you prepare to sell your studio How to approach and nurture prospective buyers LINKS: https://training.studiogrow.co/dare https://www.facebook.com/studiogrowco

Here’s what we’re talking about in this episode: How Shannon got involved with Profit First, and what inspired her to specialize in the fitness industry A look at Profit First and Why and why she recommends it so strongly for small businesses to use What she sees the most when implementing Profit First with her clients Shannon’s recommendations for studios just starting out or ones that are operating from paycheck to paycheck How often you should do an expense audit as a studio owner and the main metrics that owners need to look at regularly Ways to make reviewing your finances a part of your routine Shannon’s top tips on budgeting, how to find a good bookkeeper, and what to do to ensure profitability for your business LINKS: https://training.studiogrow.co/dare https://risinggoddessfitness.com/ https://www.instagram.com/michelle.tenuta/ https://fitforprofit.com/

Here’s what they’ll be covering: The trajectory of Michelle’s studio and the moment she realized that she needed to focus more on the business side of things A step-by-step look at how she built her first organizational chart and different questions to ask yourself when building yours Tips and advice for a smooth transition from you teaching the class to having one of your instructors take over What to consider when making decisions involving more overhead costs Michelle’s advice for hiring teaching and non-teaching staff Why you’ll want to make profitability your main focus Tune in to learn how to systematize your studio (and save yourself time, money and energy!) LINKS: https://training.studiogrow.co/dare https://risinggoddessfitness.com/ https://www.instagram.com/michelle.tenuta/ https://theroom.ae/ https://www.instagram.com/peterpastijn/

Here’s what we’ll cover in Episode 530: Why it can be harmful to not know your numbers The big mistakes studio owners make around cash flow in business How to get over the mindset of not paying yourself until everyone else is paid What a “profit first” mindset looks like and the first steps towards getting there What Peter realized once he started tracking his payroll and staffing costs Tune in now to learn how you can become passionate about growing a thriving and sustainable business! LINKS: https://training.studiogrow.co/dare  https://theroom.ae/ https://www.instagram.com/peterpastijn/ Profit First for Microgyms: A Simple System for Healthy Cashflow by John Briggs

Here’s what I’m talking about in Episode 529: Whether you need to raise your prices because of inflation, and if so, how high is too high Shifts in the commercial rental markets to be aware of and how to adjust your business model accordingly Why scholarship-based programs will be so important moving forward Ways to adjust your employee compensation plans and team positions to fully benefit your business model Why having a focus on retail will be so crucial during this upcoming recession Two big things to do now to move your business forward

Here’s what we’re talking about in this episode: A closer look at what an exit plan is Why having an exit plan is one of the most important things for you to put into place right now  6 steps to planning your perfect exit plan What the philosophy of “hire well and train even better” is and what it will allow you to do when executing your exit plan  LINKS: https://training.studiogrow.co/challenge-optin https://studiogrow.co/episode526/ https://studiogrow.co/episode526/ https://studiogrow.co/episode525/

Here’s what we’ll cover in this episode: 2 pathways for beating your competitors (and why focusing on customer experience is always the best option) How to use customer feedback to improve customer experience Tools that Beth and Heather use to gather feedback How to strike 1-on-1 conversations with members to make them feel seen and heard 4 key areas to focus on when building your client journey. LINKS: https://studiogrow.co/episode526/  https://studiogrow.co/episode525/