Ready. Aim. Empire.

606 - Series "Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What your promotion is trying to tell you?

Episode 605 - The ABC's of brand building with host Lise Kuecker

Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching; she's also a seasoned studio owner with a treasure chest of insights on team development. In this return of EPISODE 566, Amanda opened up about her tried-and-true methods for effective feedback, goal setting, and empowering her team.  Here's a sneak peek at what she shared: Feedback Loop: The art of giving feedback and goal setting that actually leads to change (Yes, it's possible). 6-Step Process: Amanda's personal approach to development conversations that work. It's a six-step process that's all about breaking the ice, getting employee feedback first, giving feedback, and more. Communication: The magic of open-ended questions and how they can help your employe

Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: Mind Over Matter: How fitness feeds your brain as much as your muscles. True Talk: Why being real with your clients builds more than just muscle. Niche Knowledge: The power of knowing a lot about a little in the fitness world. Community First: Fitness spaces that feel more like a family reunion than a gym. Future Fit: Imagining a world where fitness wisdom leads the way. This episode is more than just fitness talk. It’s about shaping the future of how we move and think. Grab your water bottle and tune into Episode 603.  Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework

Y'all, What’s your superpower?  For Jasmine, it’s mindfulness. In Episode 601, we’re chatting with Jasmine Judson, who took mindfulness from her mat to the map, creating the worldwide movement Shakti Rise.” Here's the scoop: Mindfulness Meets Muscle: How her mindfulness approach reshaped her fitness studios and created a global community. Breathing Through Business: Why focusing on breath isn’t just for yoga—it's for business meetings, too. Set Intentions, See Results: Why setting intentions isn’t fluffy; it’s strategic, for both health and business wins. Bouncing Back Better: From personal lows to professional highs, resilience is Jasmine’s jam. More Than a Workout: Creating a place where fitness and well-being merge. Jasmine's story proves mindfulness doesn’t just build a better body… It builds a better business and community. So plug in and press play on Episode 601 – let Jasmine inspire your next big move.” Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instag

600: The Business of Boutique Fitness 600 ep Special

BBF ep599

BBF ep598

Episode 597- Looking ahead to 2024: Coach Peter with guest Janine Francke - Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

2024 is here, and guess what?    It's time to shake things up.    Traditional tactics? They're taking a backseat.    It’s time to embrace the future.   In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.    Let’s dive in:  Video Vibes: It's all about getting personal. Think stories that connect, not just content that sells. Social Media Magic: We're talking Instagram glow-ups and making those DMs work overtime. Community Collabs: Making local connections that count. UX that Rocks: Your website and app? Let's make 'em smooth, so your clients glide through them. Merch that Moves: Ever thought of turning that blank studio wall into a merch wonderland? Let's get into it.   Why should you care about all this?   Because these aren’t just trends…they're the keys to making your studio standout in 2024.    We're not just talking – we're walking you through applying these tactics..   So tune into EPISODE 594 for a dose of inspiration, laughter, and

Y’all - Buckle up for this one!   Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota?    That’s Cathryn.   In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey.    From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all.   Here’s the scoop: Big City to Small Town: Cathryn swapped skyscrapers for the wide-open skies of Fargo, bringing a wave of Pilates love with her. From Zero to Hero: Discover how she turned a passion into a thriving Pilates hub in a place where Pilates was practically a foreign word. Resilience Redefined: Cathryn gets real about overcoming personal tragedy and drawing strength from her tight-knit community. Business, but Better: She’s not just running a studio; she’s evolving it to resonate with the needs of her town and her own life goals. Fargo’s Fitness Facelift: Cathryn reimagines her studio as a place where Pilates meets holistic wellness, creating a total mind-body haven. Cathryn’s Life Less

Yall, what does it take to become a household name in the fitness industry?   We asked the President of Basecamp Fitness just that.   I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness.    Spoiler alert: Their journey is awe-inspiring.   Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth.    In EPISODE 589, we dive deep into the nitty-gritty of their brand transformation.   Here's a sneak peek of what we discuss:   Base Camp’s Growth Strategy: Base Camp's approach to balancing single and multi-unit operators with their goal of hitting 200 units by 2026. Base Camp’s Business Model: We discuss how they've created an efficient workout experience that extends to their marketing, studio design, and vendor management. The Role of Self-Esteem in Brands: The role of resources and expe

"Fitness isn't just changing; it's evolving."    That's the mantra of Debra Strougo, the powerhouse behind Row House.   This week we’re rewinding back to Episode 546. Where we dove into the future of fitness with Debra.   And trust me, it was an eye-opener.    Her journey from marketing whiz to fitness icon? Absolutely inspiring.   Quick Highlights: Debra’s Odyssey: From marketing to fitness empire – what a ride! Clients Come First: It's all about understanding what they need. Row House Origins: How a simple idea became a fitness sensation. Branding Genius: Debra’s top tips for a brand that resonates deep. Franchising? Yes, Please: Why this is her go-to strategy.   This episode is a goldmine for anyone wanting to thrive in boutique fitness.    And it's just as relevant today as it was then.   And hey, don’t miss out!    Join us at Dare To Thrive, Feb 28th & March 1st in LA.    It’s your ticket to an incredible 2024 for your studio. Grab your spot here.   With Grit and Gratitude, Lise   PS: Jo