Critical Mass Radio Show

Tim Pitts, President of Censource talks with host Doug Gfeller about how his firm has been able to respond to the changing requirements for large-scale electrical signs through his partnering with other firms in his industry.

Jennifer Myers, Creative Director and Owner of Either or Media talks with host Doug Gfeller about the importance of marketing and social media marketing to a business owner as well as how business executives can capitalize on the ever changing media industry for exposure. Tony Jones, Owner of Coral Reef describes how he has been able to survive by changing his retail business to adapt to the customers' inerests and tastes.  Also he talks about his newest invention the solar surfboard.

Lisa McDennon, Principal of LRM Design talks with host Doug Gfeller about how her firm's culture is enabling LRM Design's people to contribute their own special talents and energy to offer full service residential and commercial designs. Jeff Lopez, President of Dekra-Lite discusses the challenges in growing a business dedicated to commercial holiday decorative lighting and how his firm is responding to the move of his supply base to China.

Todd Layman, Owner of Coastline Development talks with host RIc Franzi about what he has done to enable his firm to be in the construction industry for 26 years and what Coastline Development is doing to prepare the industry's eventual rebound. Lauire Pehar Borsh, Owner of LPB Personal PR Productions, discusses the key role personal branding plays in an executive or business owners ability to be positively positioned within their industry.

Lauraine Bifulco, President of Vantaggio HR Ltd. talks with host Ric Franzi about a variety of HR topics top executives should be aware of in today's business environment. Wendy Rogers, Principal at LPA discusses how the firm's culture and intergrated business model has enabled them to create a unique brand.  She also talks with Ric about the current best practices for sustainable design.

Scott Cross of SC Custom Homes talks with host Doug Gfeller about how he is differentiating his business in the demanding Orange County high-end custom home market. Patrick Curley, President of Curley Wholesale Electric discusses the wholesale electric supply market in Southen California and what he is doing to position his family business to win business against the giants in his industry.

Kai Beaudoux, Owner of Kona Kai Private Reserve Water talks with host Ric Franzi about his efforts at differentiating his water delivery firm from the larger firms in his industry. Steve Lewis, Founder of Performance Racing discusses how he has diversified his business interests into a firm that includes a trade show which is the considered the three biggest days in motorsports with a magazine focused on the competitive racing market and a racing team geared to help individuals gain access to the world of competitive racing.

  Kevin Dinino of KCD Public Relations talks with host Doug Gfeller about how a public relations firm can assist business owners grow the awareness of their firm in the marketplace.

Doug Gfeller, Master Certified Coach hosts the first installment of his monthly shows discussing the latest trends in the executive coaching profession.

Jaime Nunez, President of Cali Lighting talks with host Ric Franzi about how his MBA education at Chapman University has helped him shaped the strategy for his firm. Tamee Gunnell, Founder of 1M2Es discusses some common mistakes business owners make in the area of strategy planning and brand strategy.

Peter Munson, Managing Partner of Executive Career Services talks with host Ric Franzi how he has diversified his firm to respond to the changes in the state of the placement industry. Taya and Mike Paige, Founders of Le Reve discuss how they have had responded to the changing business opportunities for their firm's services.

Jeff Irvin, Founder and Chairman of Spinitar talks with host Doug Gfeller about his firm's evolution and how their participation in a marketing alliance has benefited his firm. Daniel Callahan of Callahan & Blaine discusses how being recognized as California's premier litigation firm has affected their market position in the legal profession.

Bill Bousema of William Bousema Company talks with host Ric Franzi about managing and building his multiple business interests ranging from part-time CFO services to his franchise spa business. Jenny Ross Founder of 118 Degrees Restaurant discusses how her restaurant serves to empower the Orange County communiity with fresh, organic living cuisine.

Rose Jannuzzi, Founder of Jannuzzi Clothing talks with host Ric Franzi talks about how she and her husband are building a successful and differentiated business in the children's clothing industry. Maggie and Frank Pappano of TSCM discuss the lessons they have learned from being a husband and wife team in business for the past 20+ years.

Dayna DeVito Fleck, Vice President Lockton Insurance Brokers talks with host Doug Gfeller about when business owners should consider self-funding their medical plans as well as the legacy left on Lockton Insurance Brokers by it's founder Jack Lockton. Sandra Sellani of The Sellani Group discusses the role branding and in particular personal branding of top executive's plays in a firm's market position.

Dan Scharer of Carving Ice talks with host Doug Gfeller about the challenges his firm faces with the drop in demand for ice carvings as well as the product they are introducing. Ron Brown, Owner of PSI Plumbing discusses his firm's position in the plumbing industry as well as the challenges in serving the high-end custom home market in Southern California

Belinda Bain, Owner of California Hazardous Services talks with host Doug Gfeller how her entrepreneurial interests have helped her grow her firm over the past 16 years and her latest venture Action Zipline Tours. Craig Stenberg, Owner of Cone Engineering talks about the challenges and opportunities his firm has as an Orange County-based designer and manufacturer of custom exhaust systems for all types of vehicles.

Scot Brown Owner of BrownCo Construction Company talks with host Ric Franzi about his firm's long term involvement with utility-scale renewable power systems.

Ryan Rieches Founder of RiechesBaird talks with host Ric Franzi about how an effective brand strategy can build enterprise value for B2B firms.

Jeff Lerch Partner, Foundation Real Estate Advisors discusses how he is dfferentiating his firm based on building long term relationships in an industry known as being purely transactional.