Critical Mass Radio Show

Rich Geasey talks with host Ric Franzi about the latest trends and applications for local online marketing and SEO tools.  Learn about techniques business owners can use that will dramatically improve their Google search engine results.

Lula Halfacre, Recipient of the 2010 OC Business Jounral's "16th Annual Women in Business Award" talks with host Ric Franzi how her firm, the first "Cartier Corner" on the West Coast, has responded to the loss of her husband, Marion, in 2007 and their plan to build on their first 30+ years in the retail jewelry industry. Joseph Flynn, CEO of Auxilio, shares his experiences as co-founder and President of Auxilio.  Under his leadership, the company has experienced continued successful growth since its inception in 2004 by offering "exceptional print service management and professional services and solutions a the most reasonable cost".  Joseph also discusses what they call The Auxilio Advantage, a unique, winning approach to print strategy solutions for hospitals.

Lili Shadab, Founder of Elite Productions International, a company she created in 1991.  Lili talks with host Ric Franzi about how she has built a thriving, brand-focused, event planning business providing a wide range of services to large clients including Fortune 500 firms such as Intel and Wells Fargo. Greg Levin, Partner of Romero & Levin Wealth Management.  Greg is Certified Financial Panner with numerous years of experience in the financial services field.  He will be sharing his experitise with Ric about helping businesses find creative ways to save money on their employee benefits.

Doug Gfeller, Master Certified Coach talks about group coaching and how it can turbo charge a firm's management team's performance.  As an added bonus, you'll also hear about The Coaching Perspective, the coaching practice within Critical Mass for Business.

Arman Sadehi, CEO of All Green Electronics Recycling talks with host Ric Franzi about his fast-growing firm, a full service collection and recycler for electronics.  They are committed to ensuring none of the hazardous material ends up in a landfill or overseas.

Jerry Stanley, Owner of JSP Creative, a visual media production company with expertise in corporate, commercial, broadcast, and web-based mediums.  Jerry talks with host Doug Gfeller about how their wide range of services helps firms conceive, develop, and produce high quality media in a wide variety of cost-effective applications. Jacqueline DuPont, Gerontologist, Founder, and CEO of DuPont Residential Care shares a variety of her experiences she has had during her struggle to implement a camera monitoring systems to protect their older adults with memory impairment and her passion to provide residents with superior and compassionate care.

Kevin Mello and Thomas Griego, Partners of FlexCell Systems, talk with host Ric Franzi about their efforts to launch FlexCell Systems, Inc., their latest technology venture, and how they are utilizing a global supply chain to reduce their costs and decrease their time-to-market in the semiconductor fabrication industry. Erica D. Thomas, Founder of Harper's, an upscale boutique store in Corona Del Mar, dicusses her experiences developing store concepts and promoting clothing and accessory lines she retails.  Erica shares her experience in responding to the impact the recession had on her retail stores and her ability to open her newest store, Harper's built on her lessons learned from her other retails stores.

Claudia Guillen, Vice President of Taco Factory talks with host Ric Franzi about how she and her mother, the founder, have been working to grow their multi-site restaurant firm.  She also talks about how they are responding to the subtle changes in clients's tastes. Pamela Wasely, CEO of Cerius Interim Executives discusses how her firm is capatilizing on the increasing acceptance by mid-market firms to the idea of bringing in interim executive talent at the C-Suite.

Kirsten Mangers, President of WebVisible talks with host Doug Gfeller about how WebVisible started as a Software-as-a-Service (SaaS) company and has become a leading name in local online advertising.  She will details the role her firms plays in helping mid-market and small companies utilize the internet as an advertising and customer acquisition medium. Lisa Vogel and Alex Bhathal of RAJ Manufacturing talk about the strategic path they are pursuing since taking over the firm from their parents. They discuss how they are dealing with the global recession and implementing new growth strategies to react to the dramatically changing retail apparel industy.  RAJ Manufacturing is a leading swimwear design and manufacturing firm headquartered in Orange County, CA.

David Figueroa, VP Operations of Family Tree Produce talks with host Doug Gfeller the restaurant industry trends, such as interest in organic foods, are reshaping his firm's business.  Their 33 years in business have made them the largest produce distributor in Orange County.  David will also discusses the impact a move to a sustainable delivery fleet and their recent technology investment have had on their business and its operation.

Claire Heath, President of Divine Choices, a non-profit she founded with her brother Larry Sault, talks with host Ric Franzi about her organization's efforts to educate people about the prevention of childhood abuse and train adults to better protect children from abuse and exploitation.  She discusses the effect their book, "The Lie that Binds", has had on them personally and within their community.

Howard Sunderland, Owner of Frederick Howard Engineering, talks with host Doug Gfeller about his efforts to maintain his firm's competitive edge by evolving his engineering firm to better respond to the changing requirements in the packaging, labeling and filing industry.

Stuart Blake and Michael Oswald, Founders of The General Counsel talk with host Ric Franzi about their firm which provides in-house, senior level general, legal services to fast-growth and mid-sized companies.  Listen as they discuss the common mistakes business owners make about understanding when they need in-house counsel.  Also, Stuart and Michael discuss the importance of conducting and annual risk assessment.

Henry Hoi, President of Floor Coverings International talks with host Ric Franzi about his decision to transition from the corporate world to being an entrepreneur running two diverse businesses: consulting and a retail floor covering franchise. Julie Austin, President of Swiggies talks about her development of multiple revenue streams as a business model as well as her new book "The Money Garden".  Finally, she discusses her highly successful product "Swiggies" and her journey to bring this product to market.

Martis Duarte, President of Mars Hair Studio talks with host Doug Gfeller about how she is differentiating her business by holding unique learning workshops for her clients during hours when her salon is not open.  Martis also shares her passion for the sustainable products that have helped her create and eco-friendly salon. Steve Navelski, President of Custom Laminators, Inc. highlights his own experiences as a business owner and shares the adjustments he's making in his business in response to the changes in the market for custom laminated products.

Mark Dinges, President of California Creations, discusses with host RIc Franzi th tremendous response his firm is receiving to their line of collectible and functional windup and pullback toys call "Z WindUps".  Mark also explains how his years of experience in the toy industry is helping him build a global business in today's economic environment.

Brian Edwards, President of Fairmont Designs talks with host Ric Franzi about his firm which is celebrating 25 years of quality designs and satisfied customers-all with products crafted from eco-friendly materials. Brian talks about his company's success and their practice of the three P's "People, Process and Product". Terry Carter, President and Founder of Travertine Spa, Inc. shares his strategy to launch and grow a firm in luxury body care products, resort apparel, and home products.  Terry also reveals how he successfully used the marketing concept of "gifting" to build a large celebrity client list.

Phyllis Ann Marshall, Founder of FoodPower discusses with host Ric Franzi her unique consulting services that provides knowledge and resources to food service professionals.  She shares her expertise on the trends affecting the restaurant industry and describes her role as a change agent to help restaurant owners adapt and grow their business. Julie David, Founder of A Charity for Charities talks about the nonprofit she found in 2004 to educate the Orange County community and raise funds for other local nonprofit organizations.  She discusses two successful programs A Charity for Charities has developed to provide fiscal support to the nonprofit community.

Dan Romero, Principal of Romero & Levin Wealth Management shares with host Ric Franzi the common mistakes business executives make involving their long term financial planning.  He also provides the most current updates relating to 401(k) investment advice and the new federal regulations. Jerry Flathers, President and Founder of Flather's Precision a manufacturing company he started in 1989.  Jerry and Ric discuss the  steps he has been talking to maintain his highly precise CNC (Computer Numerically Controlled) manufacturing firm in Orange County as well as actions he is now taking to better deal with the current economic environment.

Lynn Edgington, Founder of Eagle Research Associates, a company he formed to help combat internet investment fraud, including what people should know about internet investment scams and how to protect themselves from the risks. Beth Andrus, Owner and writer of The Essential Business Handbook talks with host Doug Gfeller about the most common mistakes made by newly-minted entrepreneurs.