Social Antipasti (english)

In this podcast I answer to a frequent question 'which customer service channel should I invest on?'Highlights of this episode below:00:05 Intro and welcome00:57 'Which customer service channels shall my brand choose?'01:47 Why active listing is the first step to take before any decision02:41 [Case study #1] How Hyatt hotels is piloting Facebook Messengers to deal with their customers03:35 Main pros of using FB Messenger as customer service channel04:23 [Case study #2] How Booking.com leverage customer (self) service05:59 Listen to my special tip for you...06:07 Outro / Thanks / Podcast subscriptions *** *** *** Read full article on LinkedIn –> http://bit.ly/1OSOgbv*** *** *** Subscribe here –>http://www.spreaker.com/show/social-antipasti-english_1*** *** ***

In this episode I'm glad to interview Danielle Sheerin, UK social customer service expert. Link to article –>http://bit.ly/1Q0EeV3Highlights of this podcast:00:21 Intro and welcoming Danielle.A1 00:49 Danielle explains her activity as social customer service consultant at her company BrightCultures.comA2 02:29 She fell in love with customer service helping financial services companies (banks and insurance companies) which needed to restructure their relationships with their customers. The magic formula is helping customers making their life easier' A3 04:37 If a customer sends a query or complaint with Tweet, the Company has to deal with it and reply in a timely manner. But that's not so simple since large organizations back-end processes are complex (workflows, governance, escalation procedures) and social conversations...are public! A3 09:45 Yes I do. SCS is where your customers are. They're online and constantly talking about your brand, so you have to be present and proactive. Social Customer Service is n

In this episode I'm glad to interview Billie Lou Sastre who is a social customer service expert for the spanish and latin markets. Read full article here –> http://linkd.in/1dgh0wLThe highlights of this episode:00:21 Intro and welcoming Billie.01:21 Billie tells about herself and how she developed her broad expertise in social customer care as for spanish and latin markets.03:23 Brands needs time to understand the benefits of using social networks to leverage customer relationships, but it's a process that more and more companies are embracing. That's why Billie considers herself as a 'social customer care evangelist'.06:13 Billie will be hosting a conference on June 18th 2015 in Barcelona whose title is self-explanatory "how social media has revolutionized customer care". 08:09 Billie defining social customer service: responding, listening and being closer to your clients regardless the channel.12:51 If you adopt Social Customer Service effectively, your customers will buy more from you and will recommend yo

Delighted to be guest of Mallie Hart & Brooke Ballard's 'Ready, set, podcast' show talking about social customer service.Enjoy their full article here –> http://bit.ly/1IyYr3Z

Why people endorse you? Here's my experience about social networkingHighlights of this podcast:00:25 Setting up the table for dinner...01:05 Why people endorse you?01:55 How to take advantage of social networking.02:09 Each online conversation is a BIG chance for you.03:50 Reaching to a broader audience.04:25 Greetings (till next one).Read full article here –> http://linkd.in/1FUxFAg

In this podcast i give some inspirations to better plan your 2015 Business goals.Highlights of this episode:0:29 Intro.0:48 Do you really need Social Media predictions?1:11 Review your current year's results.1:51 Setting Social Media priorities.2:15 Two inspirational articles* for you (links below in the "more juice for you" section of this post).3:10 Two options for your digital marketing strategy.3.47 How to avoid procrastination.4:08 Trello: your project management visual tool.4.55 Outro.5:05 Breaking news about my YouTube channel.Read the full article –>http://linkd.in/1sX7yjb

Check out the highlights of this 7th Social Antipasti Podcast:At minute 0:45 –> Intro: why Companies are concerned about their staff social behavior.At minute 1:30 –> At work/at home; how does your staff socially behave.At minute 2:11 –> Impulsive acts on Social Networks may affect your reputation and your life.At minute 2:47 –> a dramatic example [case study].At minute 3:20 –> think before hitting that button.At minute 4:27 –> setting up a clear and effective Social Media policy.At minute 5:13 –> Outro. Enjoy the article here >http://linkd.in/1y8Zzos

In the 6th episode of Social Antipasti podcast I'll be talking to you about the power of online audiences. Check out the highlights below:At minute 0:30 –> Intro: why your online audience rules.At minute 1:30 –> Clients are more aware than ever.At minute 2:05 –> Go where your audience is.At minute 3:55 –> Case study: Why Copyblogger set to close their Facebook page.At minute 5:20 –> Outro: Focus on the right tools. Read the full article ->http://linkd.in/1roLEDx

In the 5th episode of Social Antipasti podcast I will tell you why and how you can deliver an excellent Customer Service.Check out below the highlights of this Podcast:At minute 0:40 –> Why your Customer Service needs to become more 'human'.At minute 1:30 –> Understand your clients' needs.At minute 2:15 –> The key to be competitive in the Social Customer Service era.At minute 3:20 –> Your employees are crucial to reach your goals says Annette Franz (and I agree with her)At minute 4:10 –> Make sure your staff is aligned with your core values and targets.Read the full article –> http://linkd.in/1uv4BZL

In this 4th episode of the Social Antipasti podcast, I will give you some tips to help you face the new challenges deriving from Social Customer Care. Check out below the magic moments of this Podcast:At minute 1:00 –> Consolidate your Customer Care cultureAt minute 2:00 –> 5 points loved by every online customerAt minute 3:25 –> Online conversations are not private: consequences for Brands. Read the full article here --> http://linkd.in/1qVByQH

In the third episode of Social Antipasti I will help you challenge yourself so that you'll go on with your ideas and turn them into actions and projects.Read the full article -> http://linkd.in/1r3T2a4Catch the best moments of this 5-minute Podcast:At min. 1:30 "how does it feel to leave your comfort area"At min. 2:30 "overcome your fears and become and innovator"At min. 4:25 "don't be influenced by pessimistic views"

Social Antipasti is my 5-minute podcast pill in ENGLISH. This episode is focused on Social Engagement:How to use empathy and networking to empower Social Engagement.

Social Antipasti is my 5-minute podcast pill in ENGLISH. It's mainly focussed on:-Social Media-Social Customer Care-Online Reputation