Social Antipasti (english)

In this episode I'm glad to interview Billie Lou Sastre who is a social customer service expert for the spanish and latin markets. Read full article here –> http://linkd.in/1dgh0wLThe highlights of this episode:00:21 Intro and welcoming Billie.01:21 Billie tells about herself and how she developed her broad expertise in social customer care as for spanish and latin markets.03:23 Brands needs time to understand the benefits of using social networks to leverage customer relationships, but it's a process that more and more companies are embracing. That's why Billie considers herself as a 'social customer care evangelist'.06:13 Billie will be hosting a conference on June 18th 2015 in Barcelona whose title is self-explanatory "how social media has revolutionized customer care". 08:09 Billie defining social customer service: responding, listening and being closer to your clients regardless the channel.12:51 If you adopt Social Customer Service effectively, your customers will buy more from you and will recommend yo