Church Brand Guide Podcast | Logo, Website, Video, And Design

In a day where it’s never been easier to reach people through digital media, many churches are missing the mark because they don’t know the correct strategy. In this episode, we’ll discuss what a great church web platform looks like to engage with strangers using social media and the website. The result is you’ll have a clear path defining the purpose for your posts and the website to allow you to see more people coming to your church. You’ll be able to build a team of people that can help you with digital marketing because you’ll have a playbook. 

What if you could create a holidays so new people to come to your church on a regular basis? Would you do it? We will discuss how you can create on-ramps to your church where you rally the people and create alignment with your marketing to get a great result of new people coming to your church on a particular date. There are some natural times of the year that you can take advantage of like Easter and Christmas plus you can add a few more. I’ll show you what days of the year are great on-ramps and I’ll help you create a system around getting new guests into your church. 

Most churches struggle to communicate their vision in a way that causes people to contribute to it. Having brand clarity help you to cut through the noise to build an experience that is attractive to people and gets them to buy in. The result is a clear user experience that introduces them to the church and moves them to become contributors.   You'll see how we designed a brand for East Lake Church to reach young families in the area. A brand is not a logo, it's a lifestyle. You'll learn how to use a target audience to fuel the brand design.

In this episode, Pastor Chris unpacks the experience and the results of rebranding his church. Pastor Chris Georges needed to rebrand a church he was asked to pastor after his father passed away. He desired to take the church to a new place where he could lead it genuinely toward the vision God had given him. Pastor Georges contacted Michael to rebrand Fullness Church and he went through Michael’s process to create a new logo, website and more importantly a brand strategy. He has seen record numbers at his church and a renewed positive momentum created as a result of the clarity he is able to provide around the vision. Most churches struggle to communicate their vision in a way that causes people to contribute to it. A brand strategy is how companies are able to sell products and services to consumers and a church can leverage the same techniques to present their significant vision in a way that is attractive. The result is that people will buy into a greater purpose and contribute to it with their time and m

Does your church have a communications strategy in place? What if you are able to have a playbook in place in advance that gets everyone on the same page of how events will be promoted, that allows you to budget accurately and allows for planning event promotions 10 weeks in advance? This would be a game-changer for most churches resulting in better church attendance and overall growth. Most churches struggle to plan when it comes to promotions. Things are rushed and details missed. It costs more because orders must be rushed and in the end you don’t know what you have accomplished. Jamey Santos is our guest who is the Executive Pastor at LifeMission Church in Olathe, Kansas to discuss some systems we implemented with them as part of their communication strategy. LifeMission is a church that focuses on global missions while reaching the local community. They have a mentality to go out into the world to share the gospel with everyone they can. 

Is your church growing and experiencing momentum right now?  If not, you might have an alignment issue. Many churches drift over time from their vision and core values that unite people toward the God-given purpose. The result often is an unhealthy culture that can cause attenders, staff, and even the pastor to quit a church.  John Opalewski is our guest on the podcast and he owns Converge Coaching which helps pastors and churches get back into healthy alignment.  When alignment happens in an organization it unites all areas of the church toward the vision and the result is church growth. This starts with the church leader getting into alignment first so the organization can become healthy.

Are there people in your community who are skeptical about church and reluctant to attend? In this episode of the podcast we are sharing insights from Pastor Mike Signorelli in New York City who is fighting the good fight to invite skeptical people to V1 Church. You'll get practical ideas from Mike of what branding and marketing tactics have been allowing him to open up his second campus in 3 years in one of the toughest communities to reach. Mike believes he is dealing with a post-Christian culture in New York that will eventually be the reality for churches all across the country in 10 years.

Many church leaders face resistance when it comes to making changes with your church. People in the church get attached to what has been in the past and naturally resist the new ideas even when it is necessary. Bobby Bogard is our guest on the Church Brand Guide Podcast to speak to us about implementing change and how to navigate through it. He has been in ministry for over 40 years in a wide range of rolls ranging from church planting, ministry conferences, multi-site churches, and he has been part of mega churches. He is now the director of LINC Network of Churches and started the Bogard Group Ministries to help church leaders succeed in making necessary changes.​ You'll gain key insights on how to navigate change from a church consultant to help you implement your new ideas. Bobby gives very sound strategy that will help you get your board, volunteers and the congregation moving forward with you to implement updates.

Ryan Wakefield is our guest and he is sharing 7 big Easter tips that will improve the results you have this Easter toward retaining guests. Ryan talks about starting with the end in mind and makes the distinction that Easter Sunday is not the end of the marketing plan, Mother's Day is. We discuss the having a win for your Easter marketing and what that might look like. After listening to this episode you will have what it takes to see people return after Easter because you'll have the clear strategy to get them back.

Brandon Sereg is a church planter with ARC and shares insights he has gleaned from his extensive research with successful church planters. This will help any church with marketing strategies that can be applied to reach those who are not already part of the church. ARC has been helping churches plant with an over 90% success rate by doing extensive training that comes from doing launches over and over again. They are an organization that does launches, learn from them, make adjustments and then teach others who are planting churches to help them succeed. 

We discuss how to get some great results from Easter to help you grow your church. If you have ever had a church event that did not result in church growth after the event, then you'll want to hear about this guide to help you plan your marketing for the next church event. Michael has guest Stanley Scott who is the pastor of Faith Family Church. This is an episode where you are invited into an event planning session with Pastor Scott as an outline is put together for Easter promotions. You will gain proven insights from a marketing perspective to help you get some great results when planning your next church event. 

Hope City Church is in Houston, Texas and is one of the fastest growing churches in America. Pastor Jamey Foster started Hope City Church and in 4 years they have 5 campuses that all meet in a schools which they transform each weekend into churches. In this episode, my guest Brandon Sereg and I share what we saw and how it made us feel to give you insights that may help you create your environments. This is the most complete set up that I have seen where it's hard to believe you are in a school. The attention to detail, transformation of the environment, and well trained volunteers were amazing to experience in person. 

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We talk about building a creative team that is amazing at producing media. Our Guest Jared Hogue has been on staff at Church on the Move as a creative director...

Volunteers are a crucial part to any church brand. Jarod Hogue was in charge of hundreds of volunteers at Church On The Move in Tulsa, Oklahoma and he shares tips on how to attract...